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Notes for 9/23/15

by: BrookeJ

Notes for 9/23/15 Comm 386

GPA 3.66
Character Assassination/ Reputation Management in PR
Professor Samoylenko

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About this Document

These notes review over Social Judgement theory. This theory is essential to dissecting character assassinations. Then it goes into other types of character attacks.
Character Assassination/ Reputation Management in PR
Professor Samoylenko
Class Notes
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This 2 page Class Notes was uploaded by BrookeJ on Monday September 28, 2015. The Class Notes belongs to Comm 386 at George Mason University taught by Professor Samoylenko in Summer 2015. Since its upload, it has received 24 views. For similar materials see Character Assassination/ Reputation Management in PR in Communication Studies at George Mason University.

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Date Created: 09/28/15
IComm 386 92315 Social judgement theory the way people form judgements on issues and how it changes People with high ego involve net have a narrow latitude of acceptance a strong anchor point and a large latitude of rejection It has to do with how important a topic is to someone Ego involvement means an issue is important to you People with moderate ego involvement have a more evenly distributed latitudes People with an open mind have a broad latitude of acceptance Anchor point The central point of your belief that measures how strongly you feel about a topic It Is very important to present information that is within people39s latitude of acceptance People who know a lot or people who know little are hard to persuade It is best to persuade people who are somewhat in the middle Persuasion comes from providing a little bit of information from several different sources Too much information can overwhelm people Incremental change may be the best to get at any one time Overtime there may be a huge shift in people39s positions Other key points High credible speakers will stretch people39s latitude of acceptance Focus on the other person39s point of view rather than just what you want to say Be satisfied with what can be done Character attacks People may references to Hitler when they are running out of evidence Example of spontaneous character attack when John Kerry went surfing Example of things that used to be important but aren39t anymore silencing Armenian Holocaust Other techniques of CA Guilt by association Values people are afraid to talk about Marxism Race Parents who beat their kids Speaking against women39s issues Other types of attacks Ad hominem arguments that are all against the person based on an irrelevant fact It is a fallacy since the facts about a person have no bearing on the truth Guilt By association Poisoning the well discredit what a person may say you presenting unfavorable information about the person Personal attack a person substitutes abusive remarks for evidence Appeal to ridicule mockery is the substitute for evidence


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