New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Week 1

by: Petey Martin

Week 1 MKT 203

Petey Martin
GPA 3.25

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Week 1 of Notes for MKT 203 - Principles of Marketing.
Class Notes
25 ?





Popular in Marketing

This 3 page Class Notes was uploaded by Petey Martin on Monday September 28, 2015. The Class Notes belongs to MKT 203 at University of Rochester taught by HOPE V in Summer 2015. Since its upload, it has received 41 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at University of Rochester.


Reviews for Week 1


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/28/15
Petey Martin Notes 9115 0 Introduction to Principles of Marketing 0 NY Times Paper Delta Airlines praising employees Kohl s 20 off sale ad Dear President Obama Food Industry political ad 100000 for full page ad 0 Assignment for 93 0 Key Marketing Concept 1page brief on one of the key marketing concepts re neideas Make it personal advertise Petey Martin Notes 9315 0 The quotSummer Shopping Spreequot model is now dead kids do not quothang outquot at the mall nearly as often as in the past Abercrombie has decided to ditch the quotNaked Menquot model in an effort to rebrand Marketing Concepts 0 Strategy customer value Context research tactics Brands products services Mktg MixPositioning price promo touchpoints The quotBig Picturequot achieving goals 0 4 P s of Marketing Product Price Place Promotion 5 Pro t 6 Process 7 Programs 8 Performance Eras of Business Philosophy 0 Short Term Pro ts 0 Optimum Short Term Optimum Long Term Financial Basis not necessarily valid Underpinnings Economics amp Trade 0 Task of Modern Marketing Needs 0 Secret to Success Customers 0000 0000 o 4 P s 0 BC Trade Value Proposition Moving Goods to Areas of Scarcity Unintended Consequences Commerce Roads built for wars Disequilibrium of Needs Recognized Ownership 0 BC Place oldest of the 4 P s l Bartering o 1900 Modern Marketing Looking at Internal Costs Pricing TC FC VC 1900 Product Price 0 2000 Sales push O Excess Product Too much manufacturing Heavy Competition Consumer Choice Sales people must increase demand Competitive Advantage Layered Distribution Systems people specializing in push Chained Distribution 0 2000 Promo 0 Modern Day Mass Media 0 let Century Focus on info amp technology 0 Database Marketing OnetoOne CRM Customer Relationship Marketing The Experience 0 Pro table Segmentation Personalized Promotions 0 Social Media Interaction Personal Dialogue Choice 0 Marketing s 5th Dimension P People Customers


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.