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This 3 page Class Notes was uploaded by Petey Martin on Monday September 28, 2015. The Class Notes belongs to MKT 203 at University of Rochester taught by HOPE V in Summer 2015. Since its upload, it has received 41 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at University of Rochester.
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Date Created: 09/28/15
Petey Martin Notes 9115 0 Introduction to Principles of Marketing 0 NY Times Paper Delta Airlines praising employees Kohl s 20 off sale ad Dear President Obama Food Industry political ad 100000 for full page ad 0 Assignment for 93 0 Key Marketing Concept 1page brief on one of the key marketing concepts re neideas Make it personal advertise Petey Martin Notes 9315 0 The quotSummer Shopping Spreequot model is now dead kids do not quothang outquot at the mall nearly as often as in the past Abercrombie has decided to ditch the quotNaked Menquot model in an effort to rebrand Marketing Concepts 0 Strategy customer value Context research tactics Brands products services Mktg MixPositioning price promo touchpoints The quotBig Picturequot achieving goals 0 4 P s of Marketing Product Price Place Promotion 5 Pro t 6 Process 7 Programs 8 Performance Eras of Business Philosophy 0 Short Term Pro ts 0 Optimum Short Term Optimum Long Term Financial Basis not necessarily valid Underpinnings Economics amp Trade 0 Task of Modern Marketing Needs 0 Secret to Success Customers 0000 0000 o 4 P s 0 BC Trade Value Proposition Moving Goods to Areas of Scarcity Unintended Consequences Commerce Roads built for wars Disequilibrium of Needs Recognized Ownership 0 BC Place oldest of the 4 P s l Bartering o 1900 Modern Marketing Looking at Internal Costs Pricing TC FC VC 1900 Product Price 0 2000 Sales push O Excess Product Too much manufacturing Heavy Competition Consumer Choice Sales people must increase demand Competitive Advantage Layered Distribution Systems people specializing in push Chained Distribution 0 2000 Promo 0 Modern Day Mass Media 0 let Century Focus on info amp technology 0 Database Marketing OnetoOne CRM Customer Relationship Marketing The Experience 0 Pro table Segmentation Personalized Promotions 0 Social Media Interaction Personal Dialogue Choice 0 Marketing s 5th Dimension P People Customers