Notes for Week of 9/21
Notes for Week of 9/21 MIST 2090
Popular in Introduction to Information Systems
Popular in Business, management
This 2 page Class Notes was uploaded by Jordan Jarrett on Monday September 28, 2015. The Class Notes belongs to MIST 2090 at University of Georgia taught by Janine E. Aronson and Nikhil Srinivasan in Fall 2015. Since its upload, it has received 40 views. For similar materials see Introduction to Information Systems in Business, management at University of Georgia.
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Date Created: 09/28/15
92215 Data Customer relationships the old way 0 Traditional mindset of organization is that communication with customer needs to be done through a broadcasted message Consumerpassive recipient of message 1 Product Customer is interested in product a Source of truth about product is the company Promotion it s important to advertise product to create sales Place you more easily notice products that are eye level 0 Majority fallacy we believe that what the majority thinks is generally correct JUN Customer relationships the new way 0 No longer interested in onedirectional communication Bidirectional communication we communicate back and tell producers what we think about their products 1 Customer targeted in a narrow way personalize product for them 0 Engage with customer and also the people that they trust doctor teacher friends Niche markets organizations target speci c consumers CRM 0 We want a system that tracks the consumer through every interaction they have with the corporation Social CRM 0 Companies want to engage with you on all platforms mobile and social 0 They want to track you as you grow Data and marketing 0 Big data vast quantities of data 0 Data mining techniques to analyze data trying to use arti cial learning technologies neuronetworks to try and nd patterns in your data 0 Actionable insights coming up with business intelligence Videos 0 You can take your name off of company s mailing lists but your data is still there What characterizes big data 0 Volume scale amount of data available 0 Variety different types of data 0 Velocity speed at which data is coming at you Entities objects about which we want to keep info 92415 Moneyball o Attackers advantage know a different new strategy 0 You can use data to transform an industry Data model example Relational model predominant model for databases in the world 0 What people use to store data Codd created relational model 0 Worked for IBM Data model elements Tables show the data model elements they are entities Attributes column headers not speci c values 0 Every entity needs to have a primary key Primary key something that uniquely identi es every instance of the entity Crow s foot notation One to many mandatory professor teaching class and students taking class 0 Optional TA 0 Shows that we can only have one professor per class 0 Professor has to each at least one class but can teach many
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