New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Chapter 4: Sport in the Global Marketplace

by: Holly Ciampaglio

Chapter 4: Sport in the Global Marketplace SPTE 201 001

Marketplace > University of South Carolina > Physical Education > SPTE 201 001 > Chapter 4 Sport in the Global Marketplace
Holly Ciampaglio
Introduction to Sport and Entertainment Management

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes include a combination of lecture and textbook notes.
Introduction to Sport and Entertainment Management
Class Notes
25 ?




Popular in Introduction to Sport and Entertainment Management

Popular in Physical Education

This 4 page Class Notes was uploaded by Holly Ciampaglio on Tuesday September 29, 2015. The Class Notes belongs to SPTE 201 001 at University of South Carolina taught by in Summer 2015. Since its upload, it has received 40 views. For similar materials see Introduction to Sport and Entertainment Management in Physical Education at University of South Carolina.

Similar to SPTE 201 001 at USC

Popular in Physical Education


Reviews for Chapter 4: Sport in the Global Marketplace


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/29/15
Chapter 4 Sport in the Global Marketplace International Games Hurling Ireland 0 Cricket Great Britian Gaelic Football Ireland Handball European Countries Sepak Takraw Southeast Asia 0 Rugby US Worldwide Sport Organizations IOC FIFA FIBA Rugby World Cup 0 Cricket World Cup 0 NBA NHL MLB NFL o global interconnections and interdependence positive and negative outcomes 0 import by nonamericans of products images practices technologies and behavior that are closely associated with Americans 0 Media entities play a vital role in disseminating sport nationally and internationally News Corporation One of the most aggressive media properties across the globe Reaches 3 quarters of the world population across 6 continents quotSport generates unparalleled viewer loyalty in all markets across the globequot Rupert Murdoch Basic Theories in Globalization Debate 0 quotGlobalization is an empirical condition of the modern worldquot John Tomlinson 0 Global Sport Managerworking in foreign market requires understanding of differences to make decisions that are pro table and ethical Basic Theoretical Frameworks Global Homogenization countires cultures etc are similar or in the process of becoming similar gt Nikes gt McDonalds gt Starbucks Global Heterogenization attempt to be different not less gt Geographic tie to teams gt Rejection of other cultures Global Hybridity elements of both the same and different McDonaldization gt Calculability emphasizes the quantitative aspects of products and services over their quality gt Predictability assurance that products and services will be the same over time in any location gt Control both customers and workers controlled by systems of rational management gt Efficiency an optimum method to get from one point to another 0 characterized by information technologies and networked offices rather than coal or steam power o related to commodi cation involving the inscribing of meaning to a particular product 0 attaching symbolic meaning and brand identity via marketing and branding Global Sportrelated OrganizationsCareers Amateur AthleticsGoverning Bodies Olympic recognized sport federationspositions in coordination management and promotion of Olympic competition and development around the world Collegiate Athletic Directors and AssistantsManagers of equipment facilities fundraising etc NonGovernmental Organizations related to some Olympic organizations Government Sanctioned Sport Commissions Ex Institution of quotThe White House Of ce of Olympic Paralympic and Youth Sportquot Convention and Visitor39s Bureaus leadership positions in sales and marketing event managers tourism promotion Youth Sport Organizations High School Sport Administration Corporate ManagementMarketing Corporate Sponsorship positions dealing with partnership marketing brand management and development with large corporations Adverting Marketing Every country where sport exists there is a need for advertisingmarketing for leagues teams sponsors products and services Professional Services support in the form of nancial legal and info technology services to maintain pro table operations Sport Media Electronic Digital Media development of websites online communications and new media to reach target consumers Broadcast Print Workers involved in the production of sport information products FacilitiesEvents ArenaStadium Management maintenance of the facility and event operations to a professional company EventFacility Development Creating managing and promoting events to maximize pro t and customer satisfaction 0 Sporting GoodsConsumer Products Product Promotion Distribution management positions dealing with contractual saes Product MarketingAdvertising marketingadvertising for individual products brands or retail outlets


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.