Mass Media Ethics
Mass Media Ethics COMM 310
Cal State Fullerton
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This 15 page Class Notes was uploaded by Keagan Russel on Wednesday September 30, 2015. The Class Notes belongs to COMM 310 at California State University - Fullerton taught by Thomas Clanin in Fall. Since its upload, it has received 17 views. For similar materials see /class/217036/comm-310-california-state-university-fullerton in Communication at California State University - Fullerton.
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Date Created: 09/30/15
Ethical issues involving photojournalism 0 images that offend people 0 images and photographers who invade privacy 0 images that are somehow deceiving Ask yourself oHow do feel about what I am doing oWho is being helped and who is being harmed oHow much good will come 39om this and how much harm o How probable is it that the photo will achieve that good o Is there another way I tell this story without using the images 0 How would I feel ifthese images were about me or my family oCan ljustify to the public using these pictures 0 Should this private moment be made public OVWI being photographed send the subjects into further trauma oAm Ithe least obtrusive distance possible oAm acting with compassion and sensitivity 0 images that invade privacy 7 Covering tragedies gt Do you shoot rst and decide later As k you rself 0 Should this private moment be made public OVWI being photographed send the subjects into further trauma oAm Ithe least obtrusive distance possible oAm acting with compassion and sensitivity 0 images that invade privacy 7 Covering celebrities 0 images that are somehow deceptive r Staging photos 7 Digital manipulation r Selective editing 7 Eyewash 0 images that are somehow deceptive r Staging photos 0 images that are somehow 7 Digital manipulation 0 images that are somehow deceptive 7 Selective editing 0 images that are somehow deceptive 7 Eyewash Ask yourself oHow do feel aboutwhatl am doing oAml lying to my audience about What this image represents oAml being fairto all parties in howl present these images 0 Does this image represent reality as closely as possible or should I label it a photo illustration oCan ljustify to the public using these picture PRIVACY Reasons for privacy 0 Develop oursense or self I Shreto us rrorh the power orthe govel l imel il Secrecy vs Privacy Secrecy thtehtrohatw preventing others rrorh Obtaining using or shahhg throrrhatroh throrrhatroh rs kept rrorh ahy publicview Privacy Controlling who has access to throrrhatroh thowrouat determines what prwate throrrhatroh becomes pupho and who that public rs pupho pupho you amp close friends co amp1 olhe cir le of inti Wm pupho Legal protections for privacy 0 intrusion 0 commercial appropriation o disclosure of embarrassing facts 0 False light intrusion Physically ll ivadll ig a person s sohtuoe I commercial appropriation using sorheohe s harhe orimage wrthout permissioin I disclosure ofembarrassing facts thrth about you that true but nobody s business I False hght misrepresenting people to the public W a Way that damages therrreputatroh Reasons that privacy is invaded I PubTTc sarety ahd hatTohaT seodhty uAdyerthThg I NeWSWonnTness gt The heed to khow gt The hght to khow gt The desTre to khow The right to know vs need to know vs want to know N Privacy Checklist HOW Trhoortaht T5 the Throrrhatroh T arh Seean97 Does the pubTTC haye a hght to know A heed to know MereTy a desTre to khowv What TeyeT or oroteotToh do TthdedaTs ThyoTyed W the story deserve HOW much harrh rthht they receTve7 Are they ThyoTyed W the T TeWS eyeht oy ohoToe or by happenstance 3 HOW Woqu TfeeT TfTwere beThg subTectedto the sarhe scmtThy7 4 Do T TlthoW the facts of the story WeTT eT TOugh What eTse do T heed to WTOW or What oah T do to rhThTrhTze the ohyaoy ThyasToh ahd the harm Cah T oroadeh the roods orthe story by ThondThg rhore yTotTrhsy thereoy mTT TTmTZH Tg harm to a seTeot rer Cah T postoohe the storyWTtnout STgT TT CaT TUyTeOpaT dTZTT Tg Throrrhatroh to the pubTTc7 r oo Th makTT Tg the deCTSTOT T to Thyade prTvaCy do T heed to taTk to others H T orderto gaTh rhore perspectTve Shode T be fOCuSTT Tg rhore oh the system raTTdre ahd the ngrTSSue pTctuT e as opposed to fOCuSTT Tg ThtehseTy oh TT TdTVTduaTS Cah T oTearTy ahd quyTustTfy mythTT TkTT Tg ahd decTSTOn To those dTreotTy affected To the pubhc Ethical Issues in New nevi r Credibility of sources gt Do you really know whom you are talking to it w 0n the Internet nobody knows you re a dog LonelyGir15 quot 1 hllpilwwwwired comwiredarchir elll2llonelygirlhlml 4132009 Ethical issues in new media gt Source credibility gtAnonymity do you know who yourtalking to orwho is listing gt Privacy gt Relevancy personalizing news reports limiting points of view gt Plagiarism and piracy gt Parity equal access to information m By John McPherson AMBER l ma runway model What do you do gt Do you really know who is talking to you LANCE l mastunt double for Antonio Banderas CRAAP test for evaluating Web sites from California State University Chico gt Currency ii relevant how old is the information gt Relevancecoverage does the site have enough indepth information gtAuthority who is the authorcreatorsponsor gtAccuracy where does the information come from gt Purpose is the site indented to inform entertain persuade 4132009 r y ssu s gt Who is looking over your shoulder while you surf e Web 0 Personaliz39 5 me news gt Limiting the information you to only what you are interested in 0 Limiting points of View gt siting only news Web sites are agree with your point 0 v39ew O Plagiarism and piracy gt Downloading term papers and putting your name on them gt Downloading music or movies without paying for them Everyone should have equal access to the su per highway Computer Professionals Social Responsi 39lity 0 Information infrastructure should serve the public interest 0 Commercial interests shouldn t control the Information Superhighway CPSR recommendations 0 Universal Access 0 Freedom to Communicate wtal Civic Sectors O Diverse and Competitive Marketplace 0 Equitable Workplaces Privacy I Democratic Policy Making 0 Functional Integrity PUBLIC RELATIONS Sample news releases Brendan Fraser Rachel Weisz and John Hannah to Reteam With WriterDirector Stephen Sommers and Producers James Jacks and Sean Daniel on Sequel To Universal Pictures and Alphaville Productions Worldwide Box Of ce Hit The Mummy Film Scheduled to Begin Production in Spring 2000 for May 2001 Release UNIVERSAL CITY Calif Jan 20 PRNewswire Brendan Fraser Rachel Weisz and John Hannah stars of Universal Pictures and Alphaville Productions39 worldwide box office smash The Mummy will all reteam with director Stephen Sommers and producers James Jacks and Sean Daniel for a sequel to begin filming later this spring for release in May 2001 Released on May 7 1999 to a recordbreaking opening weekend gross of 4336 million The Mummy has taken in more than 404 million worldwide to date making it the 8th biggest hit of 1999 ranking 31st on the list of alltime box office champs The Mummy has demonstrated terrific longevity and continues to perform exceptionally well on home video and DVD The Mummy was we cpselling live home video action title of 1999 debuting at the top of the Billboard sales charts where it held the number one spot for three consecutive weeks In addition The Mummy was the second bestselling DVD title of 1999 shipping more than one million units Michigan Road Builders Say Governor39s Transportation Plan Is Good for Michigan Motorists LANSING Mich Jan 20 PRNewswire Members of the Michigan Road Builders Association MRBA say the state s ambitious road improvement plan could get better if the state legislature approves Gov John Englers new Build Michigan Ill initiative Engler unveiled the proposal during Wednesday39s State of the State address Two Types of PR Messages o Informational Messages make employees aware of changes in the company of upcoming training make the public aware of an event or issue that the organization believes is important gt new adult education classes gt new movie in production gt new company president gt product recall Two Types of Messages 0 Persuasive Messages cause people to change their beliefs or act in certain ways VWVI Woodrow Wilson created the Committee of Public Information gt news releases amp and newspaper columns supporting intervention in Europe propaganda 7 1930s40s FDR s fireside chats gt created support for New Deal amp arming England Principles of ethical advocacy 7 access to market place of ideas 7 disclosure of who is paying forthe message 7 truthful messages 7 process eg contributes to the free flow of information in the marketplace of idea Public Relations Society of America Code of Ethics 0 A member shall not knowingly disseminate false or misleading information and shall act promptly to correct erroneous communications for which he or she is responsible O A member shall not engage in any practice which has the purpose of corrupting the integrity of channels of communications or the processes of government Video news releases VNRs video provided by company or its PR firm B roll unnarrated footage and interview clips A roll narrated news story ethical issues gt authenticity of the footage gt transparency of the footage audience needs to know who provided the video O A member shall be prepared to identify publicly the name ofthe client or employer on whose behalf any public communication is made 0 A member shall not use any individual or organization professing to serve or represent an announced cause or professing to be 39 39 39 or unbiased but actually serving another or undisclosed interest Public Relations and Business 0 mid18005 businesses began to recognize the benefits of good publicity target government and the media campaigned for federal funds to build railroads offered media junkets on new railroad lines create positive image public image of business tycoons respond to attacks from muckrakers John D Rockefeller Leland Stanford Andrew Carnegie etc Crisis Management PR 7 product tampering 7 serious accidents 7 product recalls Client s image can be damaged if crisis is not handled well Politics and Public Relations 0 Lobbying in uence politicians and policy 7 purpose is both to inform and persuade gt information on the organization s position gt information on how the policy would affect the organization or public positive or negative effects gt present arguments for or against the policy O influence the voters 7 manage campaigns 7 used by politicians and interest groups 7 spin doctors 0 Work with reporters 7 keep them up to date on the president s senator s CEO s etc activities and statements 7 track down answers to reporters questions 7 arrange interviews or deny interviews with their bosses PRSA Code of ethics 0 A member shall not knowingly disseminate false or misleading information and shall act promptly to correct erroneous communicationsfor which he or she is responsible O A member shall not engage in any practice which has the purpose of corrupting the integrity of channels of communications or the processes of government Sissela Bok 1 How do feel aboutthe action 2 Is there any other way to achieve the same goal that will not raise ethical issues 3 How will my actions affect others In looking at these case studies think about gt The Principles of Responsible Advocacy gt Where your Communitarian duty lies gt How you would deal with conflicting loyalties Demplmn m we meme Mvemsmg Fedeva dee Cummsann regmales advemsn c e Puhhc Realms between you nvanvm vnuv nwv megmwsmvanv m vnuv me Journalism m Kmds m demphm o Lvmgm vnuvaumenue 1m maveneamn o Lvmgm mums m nmenn game my Sammy m Pmessnna Jnumahas Cnde m Ems Seek the Truth and Report It Jnumahas mm he nmes awa mu m mgenusm galnenng vepnmngand my my mmannn Jnumahas mm Jnunahas mum pnmn Hmaralmns oAvnm memmgveenaamns maageu news events meenaamem s nmeEMnteH a am am me puhhc Usemsum warm mm he mamas per me my oAmenmev maH he prepared m me name mme chem my amp mw puhhdvme use b u Newman 1 unmasm hm aduauvsevwg anmnev m mmamsee Waves oAmemnemau nm repvesenl mn dug m mmpelmg mess mum me amass emsem m Muse mncemed gwen aneva mu msdnsure m the val M Immune 4m evervnne equauvanmuame vm pvewu gt we mvev nm e a me am see Merenues m pews mum emmm respmsmunyete DECEPTION CHECKLIST Tnju w ahe m dacepnnm me quotma mu ame vaunwng emena o vvnen me mmannn sought 5 m pmmund mmnanue ma wu m vaseetmmx was n quotma he mm puhhc meresxsum asveveahng pvevem pmmund mm m mmvmua s sn menmesetmmun hem genne amw nvevnn m ena anvalmn have been exnmeu ownenme ynumanasmymyeu ae wumgm My and npemymsdnsemenaluve mme demepnnn andme ream my Mnmnse mvmved anmnme mm nrgamzalmn app y exceuence mugn nmaanmng mummy aswe asme mmmnmem mums and mnmng naededm My pursueme my me harm prevented by me mmannn vevea ed mmugn demepnnn nulng any new cased by me an m dacepnnn ownenme ynumanas mvmved nave mnduded a marvng muanmanye and dehhevalwe 4m mnsequenues my and womenquot mme demepnnn nn Muse hemg demewed 4m e ednn ynumauam mummy 7m mmwannns mmeu amnns 4m ega mphmlmns mm mm mm
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