Editing and Design
Editing and Design COMM 332
Cal State Fullerton
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This 13 page Class Notes was uploaded by Keagan Russel on Wednesday September 30, 2015. The Class Notes belongs to COMM 332 at California State University - Fullerton taught by Thomas Clanin in Fall. Since its upload, it has received 8 views. For similar materials see /class/217037/comm-332-california-state-university-fullerton in Communication at California State University - Fullerton.
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Date Created: 09/30/15
Writing Head nes Typography Fonts type faces irifand sans serif type AGaramond Times New Roman Americana Arial Gill Sans Mt Ve rdana The same font can be roman normal bold italic bold italic Type size is measured in points 12 points 1 pica 6 picas 1 inch 95 or 10 point type are common newspaper text sizes Headlines range from 18 pt for briefs thisllept to 60 pt on a average news day 24 pt 36 pt 60 pt 42 pt 72 pt 48 pt 36 pt 05 inch 36 pt line 72 pt1inch I t The space between the lines of type is measure in points The space is lead or leading A newspaperwith 95 pt type would have about 10 pt leading called 95 on 10 Newspaper columns are measured in picas and points 12 pts 1 pica about 0167 inch 6 picas about 1 inch 6 x 12 pts 72 pts The columns of many newspapers are 11 picas 8 points wide called 11p8 11p8 about 2 inches The white space between the columns called the gutter is 1 pica or 12 pts wide 0167 inches Headline components otype face font number of columns size of the head number of lines in the in points head Writing the Headline A good headline must Accurately summarize the story Head doesnt Qve latest news HB Wave 29 Jan 09 Edison graduate retires ERON BENYEHUDA lidependent HUNTINGTON BEACH City of cials have yet to decide whether a park employee arrested last month for operating a drug lab out of his Lake Forest home should be xed or even disciplined We39re39 reviewing the entire matterquot city personnel director William Osness said SEE ARREST PAGE 10 JI GUUGLC retires THE ASSOCIATED PRESS major league 39i39lll l 39 1 will l HPL UHII l mmm i i him svll while umumizlg l le39iFlul l during a news conference at Dtidl l Slzxdlu F I T I39ve played llii L illlli righl and l xlll39 l mleuvingilll game rightquot llu d Kent w dul Edison lllgh s Illu rul39t39or linmevl39lm leader among A Acuutl be Jame MI l1 33174 more than liyne Sundialm A 05 Angela Eimes quotTERRORISTS ATTACK NEW YORK PENTAGON Thousands Dead Injured a Ilijuclu39ll Lb Airline Ram 39I39 a weds World 1 Hide enter I 1931 m ml Writing the Headline A good headline must Attract the reader s attention SPECIAL EDITION Writing the Headline A good headline must Help the reader categorize the contents of the page placement and size help set the tone of the newspaper Writing the Headline A good headline must Help set the tone of the newspaper 05 Angelgs imes I39 l GS I BAE MA ECISIVE VICTORY MAKES HISTORY 1 California gayvmarriagc ban takes early lead Variety Eullaerl caruls for spesh i ii urijgiil ml sparks in i i By Emma WEE 39 39 m 39l l39 15Fllli39l391l hi quotlimit Twila3m r quotilkElli g l limit gl limp l39l lift i fmlm I lllm in uquot39l1nli i L nix 2 quot 39 L quot l39lsv quot1 m run l in lanai wit u nl nii39397quot quot Lw39 ll i m H nmrrm mi Hm n I 39llr39lall39i Jn Wanna mi Hllul39 ii39lillll gt i lli fIilnlgj i39I39l39il lt uquotII nil FM llll quot l 39l 39 quot 1 i m was i 39 E i y lulu1 I lithium r I l Imty litfeiiiuzulul HIVlul illifL Inlet lentil u f in m Emmi in l39wil nnl Tallnwr quot lial quotm iirl i l 3 u u Hi 39llii 39llkquot39l hail of tilt 39 lquot any ll ltI39lajll quotl nill luji 39 I 39 ml T39L39JllLlL39 ll39u uerolLIl HintJim 39lll nilm inns quot gtL39iT wni i this i Hr ll39 a39l W Li li39liLil iirili39 quot39 llll l l llmw lfllc39llllllll llti l39li Mt 5 I I il aly l l39erl Alll lll quotM39I39 f39z quota39LEI I I M 61 ilk r L a39ll l llJal n l lrxruui39lgjl it quot3939 rli tir3 yimr 2 ll t 2 39i 3 liml lull quotHim til will Ill39wiquot 15 lJvJI llWi l39nlllL39llL E t 39W 391 i was l aie nllh il ail5 lls nl39lljg39elah39 quot39i l39 lira Il lfl l39fTL ZLI39HH u gills HIL 39l39n lquot39ai l39lxh j vil 39 tin 1 III nl i l ilzluwl in agrarian l39l3939amplquot ill Riml I 13 i i n lira i39 ag aquotl E Elilzl39iquot Writing the Headline Help depict the mood of the story serious heads for serious stories Avoid alphabet soup Settlement quot Californiafreachedin an Institute suit by GM for inmates Wome n 2353323333 Rialto police critics voice preferences 39 in new chief search C By Troy Anderson Daily Bulletin RiALTO Critics of the Rialto l thc e Department called WedHeS kQ K Da Rancho Cucamonga 901 293947 FLC city staff plan 100 million budget By Bob Page 314 million for general oper I Fl Daily Bulletin ations and salaries den 39nn Pm F MI 1 1113 nonnnnn annhn Cinnamnnna s nmnosed budoet lot 1998 calls Stag s Splashy Exit Leaves Laguna Talking Wildlife Deer crashes through home swims to sea Lifeguards turn it back but it dies anyway quotII39EEIZH39ES DATE l39Tligrlill l ll EIII It quotfE39RRoRISTs Attic NEW YORK PENTAGON 39l39huuhnmlrfs Marni Injur l m Hijackmil Airliners Itiim 39l39nrg a la th 39l39mtlr Center In Ihrlr gr l Tips for writing good headlines Read and understand the story before starting to write the headline Be clear precise and accurate Say what is most important Use the story s key words A parge on me HUOSOn m er carrying more man million gallons of oil hit a rock Wednesdayjust south of Athens in upstate New York spilling some its cargo into the river Coast Guard and local water district officials said they did not know how much oil spilled into the river or if the spill would affect the area s water supply Key words Barge hits submerged rock barge cargo oil spills 0I Into Hudson River hits rock spills Oll Hudson River Tips for writing good headlines Watch out double meaning or confusing wording Police honored for DUI othertraffic efforts Deceased soldier from Jackson unit kept volunteering for missions Red tape holds up bridge Tips for writing good headlines Use the active voice as much as you can Carona allegedly tried to hide les cleanalr blll Tips for writing good headlines Use the passive voice when the receiver of the action is more important Marine jailed for contempt is released President wounded by gunman Tips for writing good headlines Only use names that people will recognize Tips for writing good headlines Use the present tense for recent events Brush re destroys 20 homes Exception new disclosures about past events Reagan OK d arming Contras North says in upcoming book Zagustin Gets Jail Time on Trash Charge 1 f7 J Wf 7 Tips for writing good headlines Exception stories about upcoming events Bush leaving for China on Tuesday Tips for writing good headlines Use correct grammar You can shorten verb phrases in headline Teacher is cleared of gun drug charges Tips for writing good headlines Use words properly Japan president charged in bribes Japan s leader charged with bribery Tips for writing good headlines Shun headinese and cliches GOP soons rap Dems tax plan Tips for writing good headlines Don t assume the reader has been following the story and knows the story background as well as you do Voyager s batteries fail Tips for writing good headlines Be original don t parrot a clever lead Tips for writing good headlines Know the difference between a good pun and a bad pun Tips for writing good headlines Avoid colon heads Report Cigarettes can cause cancer Avoid question heads Cigarettes cause of cancer LA Times Uproots EIdeas on How 39 City39s cats no longer living a dog39s life PETS Mission Viejo s today at the Animal Services Center will officially open the cozy new cattery ls 350000 Cattery the coun ii i z WASHINGTON Scientists on rzworld s million species of plants are ijthe first singlecelled algae ad pinnacle of plant evolution giveyear effort to map the family ree for all plants involving more no man 200 scientists in 12 countries quotreviously unheralded tropical ower is the closest living relative thn Warfh39o not 1 39 1 at c n 3 as determined that a rare andf qZVednesday released the most com pplete analysis yet of how the iquotelated to one another overturning zslongstanding theories about how39 yz39ianced in size and complexity to W39 showy trees andquot 2 wers that stand today at the Perhaps most surprising theI A 1mg MISSION VIEJO City offi cials have strived in recent years to give their residents a little more a spacious and in viting library a skateboard park and the World Cup Soccer Center 27quot more than a shelter EggOwned center de P I r It s a Showroom About 40000 in donations z t fOI felines up for will help pay forthe facility a d ti Some community members E By RICK WEISS 1 CR a 0p 011 have grumbled about the cost rm WASHINGTON rosr it B quotM RADCLIFFE of the 1798squarefoot Cat 39 B T tery 39 l e orange County Reg39Ster But city officials say it s is worthwhile We39ll be caring for cats in the Cattery from now onquot said Mayor Sherri Butterfield From that way of thinking it s relatively a modest amount And Laguna Niguel From the Feb 9 2000 edition of the Sun in England It s a sports story about how the Inverness Caley Thistle football club destroyed Glasgow Celtic int e 3rd roun ofthe cottish FA cup The upset would be akin to the CSF Titans beating the NY Yankees 120 The Celtic coach was red alter the game This was considered the most embarrassing defeat in something like 32 years The headline was Super Caley G0 Ballistic Celtic Are Atrocious Tips for writing good headlines Shun sexism and unnecessary ethnic references Woman to head Irvine Co MexicanAmerican arrested in fatal hitrun Tips for writing good headlines Be sel sh with the space allocated for the head Don t pad the head with unnecessary words use the space for additional information Court fines drunken driver Drunken driver ned 1000 Tips for writing good headlines Be sel sh with the space allocated for the head Always use single quotes Citizen Kane named best lm of 20th century Replace the word and with a comma Disney Pixar sign 3movie deal Tips for writing good headlines 0 Be selfish with the space allocated for the head Look for short clear words GM union agree to 5 pay m Always use Arabic numerals Soldier dies during 5mie hike in desert Drop heads aka sub heads or deck heads give additional information Many papers use drop heads that range from 14 pts to 16 pts The drop head is a complete sentence and follows all the rules of grammar Don t condense verb phrases as you might with the main head Bush going to China The president is traveling to Beijing to discuss trade Drop heads Don t repeat key words or information in the main head Bush going to China The president also plans to visit Taiwan Drop heads are between 15 and 25 words The font is usually different from the main head Serif vs sans serif Short stories and stories with 30 pt or smaller heads usually don t have drop heads Usea Comm 332 headline style down style capitalize only the first word and any proper nouns Moon to crash into Earth lnDe g Use Drop Head Paragraph Style on your Moon to crash into Earth Everyone will die Tuesday at 318 PST n documents for the correct font and size Comm 332 headline style Use Headline Paragraph Style on your lnDesign documents for the correct headline font which can be normal bold italic or bold italic Comparing headlines mu House Slipme buyers OC Register 31 July 99 i ii quotll4 AMI milsw H V Cungress Inches Tomi Fiji Paging Gun Central Measure The Orange County Register NATION Friday Aug 6 1999 VaIuJet contractor enters plea 3 Defendants Firm Plead Not Guilty in ValuJet Crash Case TUESDAY AUGUST 3 1999 quot 39 7 quot quot quotquotquot 3939 quot9 quotquot 395 4 quot WW quot quot quot f quot 39 Car Makers Lose Ruling on Prop 213 A360c SUNDAY AUGUST 1 1999 t LOS ANGELES TIMES urt Methods Altered for Clinton Allies NEWS 8 WASHINUIUN Sunday Aug 1 1999 7 Judge sent Hubbell and Trie cases to Clinton appointees Action by PUC Alters Phone Rate Structure Phone rates to rise tolls to fall 4 quotThe Orange County Register mmday July 29 1999 w No evidence found of witness tampering LOS ANGELES TIMES I Whitewater Witness Wasn t Paid Probe Finds 19 Aug 99 quot Murder Charges Dropped 393m quot inOC Patrolman s Slaying Stephens 39 39 HE E EUUHT f luvom 139 2399 Lopez Cousinsquot argument to stabbing l l l Lil39nrjr mun iz hum1iirili i39lii a a 9 qu iquot quota 2 MM r ll wile44 If i Mirna H m l39il39HT lel39fn I39IH39ILIL39L quot Hilln a I in HK M H M w quotit let quotv39ili a i 1 1 quotg39Hx all 139 A quot quotquot Aal 39 29 H 51quot 392 M u 93 3 WW 3 n wjiga a quot 391 539 i quot v i ELI quot Hi i 3935 Uzist i Il 39i39zgnl L39 MPquot IMP 95 N l 3939n mi 325 is 39 lnn Eueiil N l E in r gu Mu in quotmun 1 quotii H u 391 2 l i i L i l 39 3 Al quot 513 um w W Ln Ill lpl 14 Ln 5 n L a 39 i i 15 pit bulls Columbia Journalism Rewew s 39 rescued arresled um quotneme mm Lower Case 0n uwuucim mm mm m Mm Cash reward 5quot WWW to he n ered w anew nulnmmgunmnm nfmli a WP 395 5h Llwinmmluvrlzlhm nsk mammmummn ml by 0 Army clues mm rm mth mm a alum
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