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Principles of Marketing

by: Dr. Sophie Willms

Principles of Marketing MAR 250

Marketplace > Pace University - New York > Marketing > MAR 250 > Principles of Marketing
Dr. Sophie Willms

GPA 3.66

David Gertner

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David Gertner
Class Notes
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This 1 page Class Notes was uploaded by Dr. Sophie Willms on Wednesday September 30, 2015. The Class Notes belongs to MAR 250 at Pace University - New York taught by David Gertner in Fall. Since its upload, it has received 37 views. For similar materials see /class/217087/mar-250-pace-university-new-york in Marketing at Pace University - New York.


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Date Created: 09/30/15
Lubin Schoolof Business UNIVERSITY MAR 2 io PRIN IPLES OF MARKETING Fall 2011 Prof Gertner Profes or David Gertner PhD MIDTERM SAMPLE lUESTIONS The midt arm will comprise 40 multiplechoice questions two and a half or edit points each from the key terms of chapters 1 to 9 EXAMPLES OF MUL l39lPLECHOICE QUESTIONS 1 The ativity for creating communicating delivering a 1d exchangi1g offerings that bene t the organization its stakeholders and society at large is referred to as marketing B advertising and promotion innovative se 39 i creative planning E consumerism 2 One or more speci c groups of potential consumerstoward whic I an organization directs its marketing program i referred to as a B tangential 1arket market aggregation i target market E promotiona market 3 p 83 Consumeri m refers to a moveme t of conspicuous consumption that began when the Cold War ended B a shi in the way Americans viewed shoppingfro l a task of necessity to aform of entertainment a collabora ive effort between buyers and sellerst create an exchange where each bene ts i the view by consumers that most businesses are ut to make t 1e highest pro t and ifthey can meat you they will E the grassroots movement started in the 1960s to increase the i 1 uence power and rights of consumers in dealing with institutions 4 The agregation of prospective buyers into groups that 1 have common needs and 2 will respond similarly to a marking action is referred to as market diversi cation B market diff rentiation market seg39nentation i market augmentation E repositioning 339l7 3398 0392 V39I 513M5IIV


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