Week 1 notes
Week 1 notes BA 317
Popular in Mkt: Valu for Customer
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This 1 page Class Notes was uploaded by Skylar Evans on Thursday October 1, 2015. The Class Notes belongs to BA 317 at University of Oregon taught by A Charlton in Fall 2015. Since its upload, it has received 8 views. For similar materials see Mkt: Valu for Customer in Business Administration at University of Oregon.
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Date Created: 10/01/15
BA 317 Week 1 Chapter 1 Marketing is the science of getting other people to do what you want them to do Production orientation making things focuses on what we can build Sales orientation selling things we will hire people who can make someone do anything Market orientation the science of helping someone ns the solution to their problem with your product Marketing concept focus on the customer s needs and wants Societal marketing orientation something that bene ts the world Customer value earn trust and avoid unrealistic pricing Employees are number one and customer are number two The secret to marketing the way to x someone s else s problems with your product Chapter 2 The marketing plan Business mission statement Situation analysis everything insideoutside the company Objectives overall objective highest level of effort Marketing strategy Target market Marketing mix step of product planning Product place Promotion price Implementation evaluation control Competitive advantage 3 types cost product service differentiation and niche
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