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Blakemore Chapter 12 Notes

by: Emma Kiel

Blakemore Chapter 12 Notes AFYS A101 001

Emma Kiel
GPA 4.0
Pink and Blue: Examining The Role of Gender in Children's Development
Erica Weisgram

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About this Document

Notes on the Blakemore Chapter 12 Reading: The Media as an Agent in Gender Development. Use these notes and the reading to write your discussion questions and prepare for midterm!
Pink and Blue: Examining The Role of Gender in Children's Development
Erica Weisgram
Class Notes
gender; media
25 ?




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This 4 page Class Notes was uploaded by Emma Kiel on Friday October 2, 2015. The Class Notes belongs to AFYS A101 001 at University of Wisconsin - Stevens Point taught by Erica Weisgram in Summer 2015. Since its upload, it has received 38 views. For similar materials see Pink and Blue: Examining The Role of Gender in Children's Development in Child and Family Studies at University of Wisconsin - Stevens Point.

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Date Created: 10/02/15
Blakemore Ch 12 The Media as an Agent in Gender Development 0 Children s Books I Contribute to gender roles depending on content 0 Picture and Story Books I 1940s 1960s 11 male characters for every 1 female I Most genderneutral characters animals etc frequently referred to with male pronouns by adults I Very gender stereotyped 0 women rarely seen outside home 0 boys lead girls follow 0 Changes Over Time I little change before and after women s movement 1966 1975 I subtle changes increasing and decreasing as society s views change I efforts to decrease sexism have made an impact 0 still more male characters than females but ratio is less dramatic 0 men still stereotypically powerful and active women more nurturing and good I Girls and women s roles have changed but men and boys have not 0 men rarely seen as domestic or with feminine qualities 0 fathers often portrayed as absent uninvolved or incompetent I Unbalanced portrayals and stereotypes still exist 0 older books still prevalent in society 0 Why More Male Characters I boys more adverse to feminine traitsstories than girls are to masculine traitsstories 0 Books for Older ChildrenYoung Adolescents I boys likely to pick nonfictionadventure girls likely to pick fictionrelationships books are more specifically marketed to boys or girls girl magazines focus on appearancerelationships boy magazines focus on specific interests skateboarding guitar etc 0 Reading Practice of Older Adults Adolescents many boys opposed to girl books in front of classmates but weren t opposed to them in private many bookstores have wider selection of girl books many girls rely heavily on teen magazines to learn how to become a woman 0 usually more relevant to white girls 0 Conclusions 0 Television few studies on characteristics of books aimed towards older children books usually very genderoriented 0 Children s Programs most including public programming are very gendered o majority of characters are males 0 On Sesame Street males dominate Muppet characters but humans characters are very diverse 0 Male Muppet behavior isn t necessarily characterized as masculine 0 Cartoons predominantly male characters 0 some popular female characters don t have feminine characters females more likely to complain and be dependent males more likely to be assertive and independent newer cartoons less stereotypes 0 still don t show men nurturing or with feminine characteristics 0 Other Programs World Wrestling Federation WWF many boys replicated behavior on playground 0 Television Intended for Adults young children often watch adult showsmovies 31 male to female ratio women more likely to be young thin and receive comments on their appearance 0 likely to have male jobs now but personal lives and relationships still very stereotyped music videos males dominant women sexualized 0 Violence on Television I by the time a child is an adolescent they ve seen 100000 acts of violence on TV I TV is more violent than the typical real world 0 doesn t usually show realistic pain or consequences of violence 0 Children s Programs are the Most Violent I violence usually occurs in cartoons 0 characters not usually harmed slapstick think Looney Toons I almost all violent characters are male 0 TV Commercials I young kids can t tell the difference between programming and advertisements o Directed Towards Adults I more males youngattractive women I portrayals of men haven t changed much I voiceovers primarily male 0 Directed Towards Children I children less exposed to TV are less likely to request toys I boy and girl commercials are visibly and audibly different 0 boy ads are boisterous and aggressive 0 positive consequences highfives etc for aggression 0 girl ads refer to attractiveness passive activities 0 Conclusions I Women s roles in ads have changed seen in nontraditional occupations etc I Men s roles haven t changed much 0 Video Games and Computers I boys play more video games than girls 0 GenderRelated Content in Video Games I typical female roles damsels in distress sex symbols or villains I support violence and aggression even in ERated games I girls typically prefer genderneutral nonviolent games Tetris Tamagotchi etc I preschool education games dominated by male characters 0 Computers and Internet I girls and boys have similar frequency of use 0 also equal in online leadership and chat room use


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