MICROCOMPUTER APPLICATIONS CIT 1503
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This 7 page Class Notes was uploaded by Herbert Cummings on Friday October 2, 2015. The Class Notes belongs to CIT 1503 at Arkansas State University taught by Staff in Fall. Since its upload, it has received 25 views. For similar materials see /class/217721/cit-1503-arkansas-state-university in Computer Information Technology at Arkansas State University.
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Date Created: 10/02/15
Desktop Publishing Prepared for Desktop Publishing Departments Various Organizations Prepared by Kendall Palaversich Design Specialist Image is Everything Inc September 21 2004 Design Guidelines Many organizations prepare their own publications With today s technology people can use their own desktop computer systems to create welldesigned professional publications For example people can create booklets brochures advertisements and training materials This report discusses formatting and typography guidelines to help you prepare professionallooking documents Selecting Font Characteristics Before you start typing the document you should select font characteristics These elements include font face weight and font size Font Faces With thousands of font faces available at our ngertips people are often tempted to use as many different fonts as possible However a professionally formatted document typically uses only two or three different fonts Fonts should be used to facilitate the reading of the document not to satisfy the writer s desire to beautify the document Two different fonts are necessary to distinguish text from headings You should choose one serif font and one sans serif font A serif font has tiny lines at the ends of most characters such as the at lines at the bottom and top of a capital T A sans serif font has a clean look it does not have tiny lines at the ends of the characters Use a serif font for the body of the document ie paragraphs of text The serifs help guide the reader s eyes across the line of text The following are typical serif fonts 0 Times New Roman o Bookman Old Style 0 Garamond o Palatino Use a sans serif font for titles headings and graphics captions The clean look of a sans serif font is a nice change of pace for the reader The reader can easily locate headings on a page because the sans serif font stands out from the serif font Typical sans serif fonts include the following o Arial Helvetica Antique Olive Univers When you choose a font make sure it has at least three font styles A font style is a variation of the actual font The four primary font styles are regular bold italic and bold italic Use one of the last three font styles to help enhance text instead of selecting additional font faces Weight When selecting font faces you should also look at its weight The weight of a font refers to the degree of thickness of the font face Regular weight is appropriate for basic document text You don t want a font that is too light thin or too heavy thick for paragraphs of text Headings however typically have a heavier weight than regular document text When choosing a sans serif font be careful that it is not too heavy Some heavyweight fonts are difficult to read because the characters seem to run into each other Font Size In addition to choosing a font you should carefully consider the font size The body of the document should be easy to read Although Word s default font size is 12 point you can use between 10 and 12point size Point sizes below 10 are difficult to read and point sizes above 13 are too big and clumsy to read textintensive documents You should however use larger font sizes for headings and titles The font size should re ect the particular level of the heading For example a chapter title should be in a larger font than headings within that chapter Depending on the document you might want to use a 14point font size for headings within a section and 18point font size for titles Your goal is to have a natural progression from the broadest heading the title down to the most specific heading such as a paragraph heading Setting the Spacing As you start to prepare the document you must also consider spacing Spacing refers to margin space leading and line spacing Margin Space Because your document must be aesthetically pleasing you need to carefully choose your margins If the margins are extremely wide the page has too much space On the other hand setting very small margins makes the page look too full which can be intimidating to the reader Leading Leading is the amount of white space between lines of text You measure leading from the base or bottom of one line of text to the base of the next line While adjusting leading pay close attention to descenders parts of characters that fall below the baseline such as the bottom part of a lowercase p You don t want descenders overlapping text on the following line Some space is needed between the descenders and the top part of uppercase letters on the following line Typically the default leading for font size is the font size plus two For example if the font size is 14 points the leading is about 16 points to allow for descenders and a little space Often publications have more leading immediately above a heading than below it The extra leading separates the end of a section and the beginning of the next section Line Spacing Manuscripts and other inhouse business documents are typically doublespaced to allow the readers to easily read the document Published documents such as booklets and brochures are often singlespaced since these documents are not extremely long The Great Depression 1929 1933 Introduction In the late 1920s the Us economy was strong Many companies were growing and earning money People bought shares of the companies called stock The stocks were traded and bought in the Stock Market On October 24 1929 stock values dropped or became worthless rapidly This started the most severe economic depression in Us historyithe Great Depression Today that day is still remembered as Black Thursday Chapter 1 Black Thursday In the late 1920s prices in the stock market soared up becoming very valuable For example in 1928 the price of a common share of the Dupont stock went from 310 to 525 The rising stock values encouraged people to buy stocks in hope of making large pro ts when the stock exchange increased in the future Even though experts predicted that the stock prices might fall people didn t listen So many investors threw their money into the stock exchange that the plan back red Instead of increasing in value the share prices crashed becoming worthless When the stock market crashed on Black Thursday millions of people lost all of their money Effects on People The Great Depression affected not only the rich and middle class investors but also the people who hadn t invested as well Banks and businesses had also bought stocks and many lost so much money that they had to close Between January 1930 and March 1933 about 9000 banks failed The bank failures wiped out the savings of millions of people Effects on Prices All over the country American families had nothing They had no paying jobs and almost no money Today you probably think that 5 cents is nothing to pay for a loaf of bread but during the hardest years of the depression you were lucky if you were able to buy a loaf of bread without selling something you already owned to raise enough money Today kids have houses full of toys In 1932 you were considered very rich if you could afford a twowheeled bike that cost 1095 In fact most kids didn39t have any toys at all because their parents had to choose between whether to buy food or toysithey couldn t buy both Chapter 2 The Recovery In 1932 Franklin D Roosevelt beat Herbert Hoover in the presidential election When the problem of the depression was brought to his attention he went into action In his inaugural address he said The only thing we have to fear is fear itself The New Deal With this in people s minds he started the New Deal The New Deal was a program that made laws to try to help America recover from the ongoing depression The laws made by the New Deal had three main purposes First they provided relief for the needy Second they aided the recovery by providing jobs Third the laws tried to change business and government so that such a devastating depression would never happen in the Us again Congress created several agencies to manage relief programs For example the Civilian Conservation Corps CCC established in 1933 employed thousands of young men in conservation projects around the country Recovery Programs like this in the New Deal led by President Roosevelt helped the Us recover from the worst depression in its history in 1933 Although the Great Depression was the most severe there have been others including one in 1990 But don t worryiexperts today believe that there won t be another depression like the Great Depression againiat least not for a very long time
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