Chapter 1, Week One Notes
Chapter 1, Week One Notes PSY 202
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This 5 page Class Notes was uploaded by Justin Hanes on Friday October 2, 2015. The Class Notes belongs to PSY 202 at University of Oregon taught by Measelle J in Fall 2015. Since its upload, it has received 42 views. For similar materials see Mind and Society >2 in Psychlogy at University of Oregon.
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Date Created: 10/02/15
Topic Chapter One Notes Media Essentials J201 September 30th 2015 Questions and Key Points Key Terms Mass Media Industries that create and distribute songs novels newspapers movies Internet services TV shows magazines and other products to large numbers of people Mass Communication The creation and use of symbols that convey information and meaning to large and diverse audiences through all manner of channels Digital Communication Images texts and sounds are converted into electronic signals that are then reassembled as a precise reproduction of say a TV picture magazine song or telephone voice Media Convergence A term that has two different meanings Technological merging of content in different mass media Used to describe a particular business model by which a company consolidates various media holdings Media Literacy A variety of approaches to understand how the media work and what influence they on our lives Short Keys 0 Senders authors producers organizations 0 Messages programs texts images sounds ads 0 Mass media channel newspapers books magazines radio television internet 0 Receivers Readers viewers consumers o Gatekeepers News editors executive producers of TV shows and movies 0 Feedback In which citizens and consumers if Survey Research Regular national and regional surveys to take snapshots of the public s opinions on all manner of issues High Culture Good taste higher education and fine art supported by wealthy patrons and corporate donors Class Notes they choose return messages to senders or gatekeepers through media The Oral and Written Eras The Electronic and Digital Eras Media Convergence Popular Culture Questionable taste of the masses who lapped up the commercial junk Modern Era The midtwentieth century when four values came into sharp focus across the American cultural landscape Populism The appeal to ordinary people by setting up a conflict between the people and the elite 0 Content Analysis The Social scientists analyzing cancer news coverage used a technique to gather data 0 Experiments Randomly assigned subjects to test people s selfreported recall of reactions to media content 0 Critical Process The process that consists of describing analyzing interpreting evaluating and engaging with mass media Information first circulated through oral traditions Manuscripts became popular except for working illiterate people Shift from oral to written communication caused big gap education differences Print era widely produced manuscripts became Europe s method of communication Prints usually purchased by wealthy bc of lengthy publishing times Books became mass producible as time went on reduces the size and cost 0 Made possible by Guttenberg s printing press 0 Over 4600 pages a day 0 A Guttenberg bible is worth 30 million Writers could use print to disseminate views that challenged society values Mass press production led to mass production of other goods Industrial Revolution modern capitalism Magazinesother became popular giving more people a voice and power Printing gave citizens the idea that it was ok to get values from press not other citizens or local neighbors This caused government resistance individualism became fundamental value Telegraph prompted electronic era in the 1840 s Cell phones and fax machines can be traced back to this Arrival in 1950 s of television reshaped the media Mass Media Process of Communication Cultural Model Social Scientific Model Offers more profits to those companies that downsize the work force into one This can be bad as it limits consumer s options for message and limits range of interpretations Ex Gannett company purchases Statesman Journal among with a bunch of other news paper options Each media industry goes through three stages 0 Development stage inventors try to solve problem Entrepreneurial stage Inventors determine a practical use for the new device 0 Mass medium stage Businesses figure out how to market the new device as a consumer product Mass communications is a linear process media producers deliver messages to large audiences Sendersgtmessagesgtmass media channelgt receiversgt gatekeepers editorial staffgtfeedback The issue at hand is it doesn t capture certain complexities of process Consists of the ways in which people live and represent themselves at particular historical times lnformed by an approach that tests hypotheses with measurable data also including survey research Skyscraper metaphor relationship 0 High Culture Top floor of skyscraper 0 Good taste higher education and fine arts supported by wealthy donors 0 Low Popular Culture Low floor of skyscraper o Questionable taste of the masses Lots of people think of culture as a map ongoing process that diverse tastes are included in The Modern Era 0 Working efficiently o Celebrating the individual 0 Believing in a rational order 0 Rejecting tradition and embracing progress The Postmodern Period Values 0 Celebrating populism Conflict between authority and class 0 Reviving older cultural styles Embracing technology 0 Embracing the supernatural 0 Creating critical perspectives enables us to participate in Class Notes debates about impacts on our culturedemocracy Modern Society Increased resistance to authority figures Focus on individualism Rise of new socioeconomic classes Middle class merchants doctors business owners Spread of literacy Knowledge is more available Values found in the modern society 0 Efficiency 0 Individualism o Belief in scientific rational order 0 Progress rather than tradition Film Notes Modern Times An obvious buzz in the background is distracting The presentation of a new system could possibly replace the old one and therefore advance the process in how their products is made Compares individuals to non individualism Postmodern Society Capitalist economy depends on product sales Democracy needs political discourse Connection and information are needed to compensate for a weakened family and community Entertainment Hyperreality The postmodern state of the media in which the distinction between fantasy and reality is blurred Summary
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