Intro to Mass Comm (Sept. 29 & Oct. 1)
Intro to Mass Comm (Sept. 29 & Oct. 1) MC 1301
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This 14 page Class Notes was uploaded by Chelsea Kubenka on Friday October 2, 2015. The Class Notes belongs to MC 1301 at Texas State University taught by Laurie Fluker in Summer 2015. Since its upload, it has received 31 views. For similar materials see Introduction to Mass Communication in Journalism and Mass Communications at Texas State University.
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Date Created: 10/02/15
Sept 29 amp Oct 1 10 CHAPTER 5 The Media as Entertainment Who created the assembly line a Henry Ford What was the most novel product of the printing press a Newspapers What led to the cradle ofAmerican Journalism a High literacy levels in the north Who gets credit for lst attempt at a newspaper And what was the newspaper called a Benjamin Harris Public Occurrences Both foreign and Domestic Who is Silence Dogood a Benjamin Franklin This newspaper was the beginning of the Penny Press Benjamin Day sold the newspaper and charged more for advertising a New YorkSun What was the name of Pulitzer39s newspaper that was the lst paper to have separate sect contained the lst comics a New York World Pulitzer39s comic with the toothless yellow clothed kid began what a Yellow Journalism What the 19005 newspaper39s timecalled a JazzJournalism The USA Today was also called what a quotMcpaperquot quotforlcent jonsand 11 12 13 14 15 16 17 18 19 20 21 22 23 How was the USA Today differentfrom others a It contained color Who was and is the predominant audience for magazines a Women What was the most enduring of all the magazines a Ladies HomeJournal Which magazine makes the most money a People What were books originally intended for a Religious purposes What made books affordable to buy a Dime novels What made paperback books popular a Pocket Books Who introduced smaller versions of paperbacks a Dell What novels were a permanent staple for paperbacks a Romance Novels What was the name ofthe studio that introduced the movie theater in America Thomas a Black Maria Who developed technology that allowed filming and projection a Lumiere brothers What was the first film that gave a plot Also was the first western a Porter39s Great Train Robbery 1stto commission special music for his film Birth ofa Nation a Griffin 5 Edison 24 25 26 27 28 29 30 31 32 33 34 35 Warner Brothers39 included sound on the strip itself on what film a TheJazz Singer 1stful length animated film a Snow White and the Seven Dwarfs Disney Who developed the phonograph a Edison What was the 1st Soap Opera Also is the longest running soap opera and longest runnin Lasted 72 years a Guiding Light What was the 1st syndicated radio program that became the most popular radio prograr later tv program a Amos 39n39 Andy Who created Amos 39n39 Andy a Gosden and Correll What was the 1st situation comedy a Love Lucy Contained the 1st marriage ofdifferent cultures 1st situation comedy 1st to have 3 cam up 1st expansive film stock 1st syndicated tv show a Love Lucy What was the 1st network to survive in competition with ABC CBS NBC a Fox What was the 1st networks to expand news from 15 minutes to 30 minutes a CBS then NBC What was the first video network a MTV What was the 1st cable news network a CNN Igdmnm nand era SGt 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 What was the network that is credited with the 1st attempt as a 4th network a Dumont What transformed business and pleasure in a society a Microprocessor chip Who introduced the VHS Video Home System a Japanese CorporationJVC What did VCRs allow a Timeshapinggt taping a show for later amp Zipping gt Fastforwarding through con What was the fastest growing consumertechnology a DVDs Hugh Hefner39s original name for his magazine was a Stag Party Sony entertainment that was 14 ounces blue amp silver sold 200 million units standard headphones weighed 1402 It was the 1st time people could listen to whatever music the without disturbing anyone else a The Sony Walkman Why were CDs specified to hold 74 minutes a Because the form CEO was a conductorand wanted Beethoven39s 9th Symphony to CD What was the 1st portable cellular phone Aka quotthe Brickquot a Motorola39s Dynatex 8000X Who produced the 1st mass produced arcade game in 1931 a Gottlieb What was the 1st mass produced arcade game a Baffle Bal What was the 1st electronic pinball game a Contact Who invented Spacewar the 1st computerbased video game a Steve Russell Who developed ComputerSpace the arcade game Pong and a new company Atari a Bushnell amp Dabney Who created Chuck E Cheese a Bushnell 1mercials 2y wanted f ona 51 52 What was the most popular computer game genre a quotStrategyquot What is the average age of todays gamer a 31 CHAPTER 6 THE ROLE OF BOOKS IN OUR CULTURE 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 rn What mass media is the oldest a Books 1st to go from scrolls to books with cut pages and 1st to give the us grammatical structur a Romans Who brought back woodblock printingfrom China a Marco Polo He was 1st a goldsmith for religious charms and then invented the printing press with interchangeable parts a Gutenberg What book did Gutenberg print 1st a Bible Where was the 1st office of censorship located a Mainz Germany The 1st printing press arrived in what city in North America a Cambridge MA What was the 1st book printed in the colonies a The Whole Book of Psalms What was the 1st true novel printed in North America a Pamela Allowed printers to set type mechanically typewriterlike keyboard a Linotype machine Allowed printers to print from photographic plates rather than heavy amp fragile metal cas1 a Offsetlithography The first Novels were printed by who a Harper Bros ampJohn Wiley amp Sons Who began the dimepulp novel frontier adventure stories a Beadles Who found Penguin Books a Allen Lane Who brought the idea ofthe Pocket Books small version paperback to the US a Robert de Graff AII J I fl llll C IIL annn 39es 025 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 vvno wr0te LIKE vvaterforcnocomte In 1130 r a Laura Esquivel Who opened the 1st independently owned bookstore Walden39s a nod to Henry David Tl a Lawrence Hoyt What became the 1st chain to have stores in all 50 states a Waldenbooks Who opened the bookstore Borders a Tom and Louis Borders 1st bookstore to purchase advertising time on tv1st to offer NYT bestsellers at a discour later acquired others amp began to sell music DVDs later Starbucks locations were added stores a Barnes amp Noble Who has one ofthe best known quotBestsellerquot list They choose 36 titles that could be best poll 3000 bookstores a New YorkTimes 1 bestselling book in history a The Bible Ofthe top 15 bestselling authors she is the only authorwith more than one novel a JK Rowling What was the mostchallenged children39s literature in the US a Harry Potter Opened the onestop Internet bookstore Amazoncom had 1 million titles 6 times large physical bookstores a Jeff Bezos Book downloaded in electronic form from the Internet to computer or to a PDA a DBooks Handheld computers resembling books getting more and more popular a EBooks Stories unfold serially through email instant messages Web Sites a Digital epistolary novels Who wrote Mockingbird a Harper Lee Likely that this book would have been the first Lee novel it takes place in the mid1950s young girl is an adult Atticus much older a Go Set a Watchman Books that are based on current events that get free publicity because ofthe timeliness a Instant Books What gender is more likely to read than the other a Women woreau 1trate tornany sellers amp rthan the 85 What race is more likely to read than the others a Blacks
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