Social Psychology Week Eight
Social Psychology Week Eight 21198
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This 4 page Class Notes was uploaded by Caspar Snyder on Friday October 17, 2014. The Class Notes belongs to 21198 at University at Buffalo taught by Mark Seery in Fall2014. Since its upload, it has received 66 views.
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Date Created: 10/17/14
Social Psychology Week Eight Notes Examples Source Variables Source attractivenesslikeability 0 In a broader sense 0 Not just looks 0 Low EL Conditions 0 Peripheral cue I Good things go together I Positive response I Increased attractiveness increased persuasion 0 Moderateambiguous EL increased attractiveness increased scrutinyEL o More likely to Want to pay attention 0 High EL not as much research 0 Prediction I Helps with bias processing give benefit of the doubt Examples Message Variables Argument quantity 0 Low EL Conditions 0 Increased arguments increased persuasion 0 High EL more complicated 0 Prediction I The more strong arguments you have the more compelling the message I Increased strong arguments Increased persuasion I Increased Weak arguments decreased persuasion I Adding weak to strong decreased persuasion in comparison to a strong argument by itself Subliminal Stimuli Mere exposure effect tendency for repeated exposure to a stimulus to result in greater liking 0 Not necessarily subliminal 0 Works better if you think you haven t been exposed to stimuli 0 Even though you really have A speci c example of Fluency ease of processing 0 Can be misattributed to other characteristics 0 Liking for stimulus aspect of message 0 Disliking 0 Exposure9 easy 9reason liking Weisbuch et al 2003 Study 1 Manipulation exposed to multiple faces 0 Explicit supraliminal target 0 Above the limits of conscious recognition 0 Implici subliminal target 0 Unaware consciously 0 No exposure Read argument with author s face 0 Taxes should be raised to help repair freeways 0 Neutral topic 0 No hugely strong feelings Dependent Variables 0 Source attractiveness liking 0 Agreement with message Results Attractiveness 0 Explicit gt implicitno exposure Agreement 0 Explicitimplicit gt no exposure Explicit exposure 0 Agreement mediated by attractiveness 0 Explicit 9 attractiveness 9 agreement Implicit exposure 0 Attractiveness not part of it 0 Implicit 9 agreement Explanation Prior exposure to source 0 Increased uency 0 Can make message more convincing Explicit exposure attributed to attractiveness 0 Attractiveness increased persuasiveness Implicit attributed directly to persuasiveness Study 2 Similar procedure Before agreement question asked if they have seen the source before 0 Remember uency attributions Results 0 Seen before explicit gt implicitno exposure 0 Attractiveness no differences 0 Before explicit gt implicitno exposure 0 Agreement implicitgt explicitno exposure 0 Before explicit implicit Explanation 0 Explicit seen before salient attribution for uency o No longer gets attributed to attractivenessagreement I Sucks up all the uency I Defuses other attributions 0 Implicit seen before no effect 0 Just like Study 1 I Still attributed to persuasiveness 0 Fluency is still there Implications Real World functionally subliminal implicit 0 On periphre of conscious awareness 0 Things we don t consciously notice 0 Example driving I Don t purposely read billboards Advertising 0 Want salesperson to seem familiar 0 without audience knowing it I Example Voice over 0 Don t realize it s a famous actor o Helps create good first impression 0 Something to think about