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This 8 page Class Notes was uploaded by Miss Carlie Wiza on Saturday October 3, 2015. The Class Notes belongs to AMM108 at California State Polytechnic University taught by LindaTucker in Fall. Since its upload, it has received 18 views. For similar materials see /class/218105/amm108-california-state-polytechnic-university in Apparel Merchandising & Management at California State Polytechnic University.
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Date Created: 10/03/15
Dominance mimich Happens because humans want to impress other humans quite often dress up to next level using fakes knockoffs jewelry furs leather goods Copying those of higher status is often a step towards achieving a higher status level Emulation display of dominance mimcry Competitive outdo the Jones Reverential copy someone we admire Negative threatens health safety Showing prestige in dress accomplished through dress by quantity 2 quality 3 size 4 workmanship Quantity more is better conspicuous consumption early and modern cultures applies equally noise imore as walked higher status pain imore pain in corporal adornment higher status wearing wealth for women 7 typical walking bank only thing they owned Quality rarity or scarcity or some special value of beauty or high cost color 41yes for fabricshighest status colorroyal purple brightness of colornatural dye stuffs are relatively dull soft texture i ne weaves spin precious metal gt gold gt into yarns gt weave into fabric fakes high status in modern day fur endangered species wearing costume jewelry fake leather 7 ok size more is better gt bigger is better bigger you do not do physical labor nails high heels white bone color 7 white shirts white pants white shoes large power extender hats gt no physical work headdresses 7 crowns masks gt bigger size no work workmanship modern status symbol 7 not pa1t of ancient times began late 1300 s how things are made 7 2 types intricacy quality of design uniqueness actual stitching gt ne even strong stable What is considered status dressing 0 power dressing 0 where used 0 corporate 0 politics 0 Men 0 dark suitwhite shirt red ties 0 Women 0 dark suitwhite shirt forceful colored blouse 0 still look female What is the relationship between status ampage ancientearly universal age was revered valued wisdom eXperience today in Us 7 considered low status totally youthoriented plastic surgery cosmetics skin care no wrinkles no grey hair Characteristics of an open class society Year 476 Roman Empire falls dark ages 1450 middle ages beginning of the European Renaissance middle class emerged 1600 merchant class 7 well established as a result of world explorers such as Marco Polo and Columbus Merchant class provided means to copy clothing of upper class start of dominance mimcry FASHION styles changed at a faster pace driven by created open class systems dispersion of wealth lead to roles status and dress that could be achieved Theories of fashion adoption 3 types of fashion adoption trickledown trickle up theory trickle across TrickleDown upper class wears a fashion pay a lot of middle class tries to copy upper class fashion same look for less lower class tries to copy middle class similar look for less upper class moves to something else the minute they feel they are being copied Trickledown players fashion creators tailorsdressmakers fashion leaders upper classwealthy fashion followers middle and lower class fashion moves faster increase in speed of fashion turn over very important part of society and culture relates to speed of communication since the Industrial Revolution 1750 Trickle Up Theory modem day theory emphasis on youth dress is statement of social consciousnessrevolution fashion at the bottom of the social class structure youth wears street wear look becomes adopted by next layer up costs more more adult interpretation moves up to upper class costs even more more refined interpretation examples social consciousnessrevolution French revolution patriot peasant Viet Nam era Hippie patchedjeans gt designerjeans tiedye shirts gt designer shirts Trickle up theory players as the fashions move up through the social classes they get upgraded in styling reversal of roles fashion leader 7 worn on the street followers 7 middlelower classes creators 7 designers make it fashion Trickle Across fashion appears in all social classes and all price levels at the same time people within a class are more concerned about their peers than what s above or below comfortable with the familiar trickle across players only theory that could pertain to Rigid Class System Fashion creators Fashion Leaders Fashion Followers all doing the same thing at the same time Speed of fashion change in various socio economic systems 0 Increase in speed of fashion turnover 0 very important part of society and culture 0 relates to speed of communication since the Industrial Revolution 1750 Social mobility in the class systems 0 Appearancedress 0 can be a boostfacilitator to social mobility or 0 can be a hindrance to social mobility Characteristics of the 4 economic systems 4 basic kinds of economic systems subsistence ba1ter centrally planned and market economies subsistence economies early human civilizations food clothing and shelter concerns hunt forage tumed natural resources into what they need in survival mode every minute of every day survival of group the only thing that matters if their subsistence is farming stay in one place grow food role specialization accumulation of wealth family unit main economic unit tradition family is source of all knowledge clothing somewhat minimal produced from materials that were easily found in the environment leaves feathers animal skins variations for sex status survival of the group is more essential than the individual s barter economies Trade trade is conducted from family to family within the same tribeclan or it could be from one clan to another clan no money they have something of value to others something to trade tally stick carried to show wealth tally marker first physical indicator of wealth second was clothes clothing and appearance trading posts emerged less isolation between groups more elaborate and more varied than subsistence centrally planned economies production and distribution of goods is controlled by a powerful central government for example communism clothing relative importance of clothes very low priority govemment doesn t care about fashion govemment limits and controls use of materials machinery and amount of time spent on production to a minimum govemment controls prices market economies supply and demand making money only way to make big money is when economies of scale can be maximized production of large quantities need massmarketing mass production mass communications mass distribution must have hitech capability realities of mass production increases availability more product produced makes a lot of product more affordable economies of scale requires standardization cost reduction result of sameness produce low gt sell high keep products low but selling prices high cheap labor force needed labor most expensive cost US foreign policy up until Jan 2005 goods from foreign countries subject to tariffs and quotas mass production requires a large labor force and must be in an urban setting how do we create demand must have people who are willing to pay for something tey need or want people with money and a huge buying population planned obsolescence used to keep people buying creates an arti cial need applies to every commercial good including fashion new is better change is valued the faster the change the better materialism commercialism waste is fashionable pushes quantity not quality actual physical needs not as important as psychological beliefswants Effects of Industrial Revolution 0n dress prior to industrial revolution men s clothes fancier more elaborate power extender women s clothes plainer power stimulator change caused by industrial revolution nobility 7 title rank and old wealth then merchant class created new wealth meanwhile poor had nothing industrial revolution allowed new wealth of industrialists to surpass nobility and merchantstraders dress of the businessman 7 the business suit symbolized money robber baron wives of the industrialists were the pillars of the community activities of the wives social charitable civic church functions wives clothing very fancy elaborate decorative froufrou display of wealth and status of the successful industrialist husband after industrial revolution l750 71850inUS completely reversed men gt plain women gt fancy Characteristics smotivation 0f the class systems of US Social Class Clothing l l ll5 Upperupper class old Classic conservative styling Wealth of top 1 wealth of money inconspicuous consumption lower 95 2 Lowerupper class High fashion extravagant dress like money is no object Respectability or social 7072 10 out of 70 Middle class acceptance keeping up w jones 10 out of 70 Upper middle class educated professionals 1 f 39 39 dress 25 Lower class 1 looking at how clothes might be useful to moving up39 2 Available funds very limited should be durable utilitarian but actually fun wild crazy frivolous psychological needs more I I 39