Popular in Course
Popular in Foreign Language
This 10 page Class Notes was uploaded by Mrs. Tianna Leannon on Saturday October 3, 2015. The Class Notes belongs to ENG104 at California State Polytechnic University taught by StephanieFuller in Fall. Since its upload, it has received 6 views. For similar materials see /class/218413/eng104-california-state-polytechnic-university in Foreign Language at California State Polytechnic University.
Reviews for FreshmanEnglishI
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/03/15
ESSAY 3 PROMPT ENG 104 Fuller This essay your final for this class It is due on Wednesday December 1 between 600 pm and 800 pm in our regular classroom 5244 We will NOT be having a regular class meeting on that day lwill be in the classroom the whole time You will not be able to send me your essay via email because I need to see your rough draft and peer review pages as well However your reward for quothavingquot to come to the classroom to physically give me your essay is NOT having to come to this class during finals week Introduction During class we have discussedwill be discussing advertisements and the claims arguments and appeals made by advertisers To understand the arguments made by advertisements we must consider who the ad39s intended audience is what the advertiser is trying to get people to buy what statement or statements are being made by the ad and why the advertiser is making these statements Assignment For your third essay you will select an advertisement out of a popular magazine and analyze it in terms of the arguments claims made by the advertiser and analyze whether the argument being made is effective You may also wish to address the cultural issues that your ad brings to lightwhat does your ad say about the American perspective on sex wealth gender roles consumerism beauty aging fashion etc Requirements Four or more pages word count of 950 to 1000 words typed in Times New Roman font double spaced with proper heading and pagination Citations must be in proper MLA format and outside sources must be listed on a separate works cited page in proper MLA format The ad you are writing about should be stapled to the final draft of your essay As with your previous essays incorrect citations will not count against you but you must cite your sources because this is a part of academic integrity It39s also good practice for ENG 105 and other classes where you will be conducting research and citing sources Your essay should 0 describe the ad in detail you may want to devote a paragraph to describing the ad If you choose to do this your essay should be at least SIX paragraphs because you will still need your introductory paragraph concluding paragraph and three body paragraphs Discuss the intended audience of the adwho do the advertisers think will look at this ad How can you tell State whether the ad is effective or notthis will mostly likely be your thesis What are the reasons the ad is effective or ineffective Information to consider including in your essay What is appealing about the ad How does the ad grab a person39s attention Is the ad appealing to one or more of the needs discussed in the article by Fowles Which need or needs are being addressed How can you tell Are there any parts of the ad that are confusing or unclear What audience is your ad aimed at age group gender social class How can you tell Do the articles surrounding the ad having anything to do with your ad For example advertisements for antiaging products are often found near articles about stayinglooking young What image or images does the ad contain Are there many images or one or two larger images Are there any images in the quotbackgroundquot of the ad What colors are used in the ad Why do you believe the advertiser chose these colors Are there any words in the ad or is it a picture only If there are words in the ad How large is the type Do the words back up the claims being made by the picture Are the words the main focus of the ad or is the picture the main focus of the ad What does this tell you about the advertiser39s opinion of the ad39s audience In other words ad aimed at teenagers often feature very few words This is because advertisers believe teenagers do not want to read and are more impressed with visuals Do the words say anything funny witty or clever Is there a play on words such as a double meaning present in the ad Do the words say anything provocative Do the words pose a question to the audience What does the ad ask What does the advertiser WANT the audience39s response to be Would the ad be more effective WITHOUT the words Why Is the advertiser using any of the wording tricks discussed by Lutz If so what wording tricks are being used and to what effect If there are NOT words in the ad Is the ad39s meaning clear without words Would the ad have been more effective if words were included Why What words could have been included that would have helped enhance the ad Why do you think the advertiser deliberately chose NOT to include words in the ad Please being the ad you are writing on to class with you on Monday November 22 On that day we will work on analyzing your ads as a class and in small groups This will help you to develop your arguments for your essay Please note The DRAFT of this essay is due Monday November 29 The draft must be typed at least two pages long and in paragraph form However I STRONGLY suggest having the majority of your essay done by Monday the 29th This way you will only need to make small changes and adjustments to your essay because you will technically only have one calendar day between the draft and final versions being due ENG 104 Fuller MLA Citation Works Cited This handout is meant to give you broad overview of the kind of information needed for a works cited page For specific information on documenting particular sources consult a style guide such as the MLA Handbook To remember 1 All entries on your works cited page are double spaced Some books or online resources will show entries being single spaced This is done to save space No matter what your Works Cited page is double spaced 2 Titles that are italicized here may be underlined instead the choice is yours However you NEVER underline AND italicize It s one or the other 3 When you list the publication city you do not need to list the statecountry if it is a well known city like New York London or Chicago If the city is relatively unknown and the book was published in the United States then you should list the state as well Pomona California If the book is from another country and the city is relatively unknown then list the city and the country Ogden Germany Never abbreviate the name of a state or country in other words do not write quotCAquot write quotCaliforniaquot 4 When listing the publisher you do not need to include quotPublishersquot quotPublishing Corpquot or anything else following the main name of the publisher For example ifthe publisher of a book is listed as quotNorton Publishing Incquot then you only need to write quotNortonquot on your works cited page 5 The first line of EACH entry on the works cited page is NOT indented All the other lines of the SAME entry ARE indented 6 The entries in your works cited page go in alphabetical order by the authors last names PRINT SOURCES 1 Book with one Author Last name First name of author Title of the Book City Publisher Year of Publication Medium of Publication Example Clark Christopher The Cuban Missile Crisis New York McCollum 1992 Print 2 Book with two or three authors Last name first name of first author first name last name of second and third authors List the authors in the order they appear on the title page not alphabetical order The rest of the entry is the same as for a book with one author Example Rowe Richard and Larry Williams The Essential Welder Gas MetaArc Welding Classroom Manual Albany Del Mar 2000 Print 3 Book with four or more authors Last name first name of first author listed on title page et al The rest of the entry is the same as for a book with one author There is NEVER a period after the quotetquot and there is ALWAYS a period after the quotalquot Both are always lower case and follow a comma that comes after the first author s name Et al is Latin for quotand othersquot Example Scott Susan et al Facts about Cities Pomona California Cal Poly University Press 2006 Print 4 Periodicals Magazines and Newspapers Author or authors of the article quotTitle of the Articlequot Name of the Periodical Date of Publication Page numbers Medium of publication Example Hamry Deborah quotThin Is Inquot Glamour Aug 2009 24 31 Print Specify the page numbers ofthe entire article For example 16 20 When possible give only the last two digits of the page number For example 175 79 If the article runs among pages that change from the 100s to the 200s or 200s to 300s etc list the entire page numbers For example 189 206 If the article is not on consecutive pages for example if the article begins on page 19 then skips to page 27 then continues on page 32 write only the first page number followed by a plus sign For example 19 Abbreviate months except for May June and July Write the date of publication in this order Day Month Year Example 15 Jan 2000 For publications that only come out once a month only list the month and year Do not include volume numbers andor issue numbers for magazine articles 5 Periodical ScholarlyJournal Author or author of the article quotTitle of the Articlequot Name of the Periodical Volumessue Year of Publication Page numbers Print Example Davis William and Anna Cleary quotThe Use of Smoke Signals Among Apache Warriorsquot Native American Studies 564 2005 129 134 Print In the example above the VOLUME number is 56 and the ISSUE number is 4 Many times this means that this is the 4th issue of the 56th year the publication has been in existence The truth is that you don t really need to know what the Volume and ssue number mean for each particular scholarly journa you only need to list them Sometimes a scholarly journal will only list a volume number and not an issue number In that case you only include the volume number followed by a period 6 A work in an anthology reference or collection Works such as essays and poems may be included in an edited collection or anthology The basic form for this sort of citation is as follows Last name First name of work cited quotTitle of EssayPoemquot Title of Collection Ed Editor s names City Publisher Year Page range of entry Medium of Publication Example Dickinson Emily quotI Heard a Fly Buzz When I Diedquot The Complete Poems of Emily Dickinson Ed Steven Heller New York Back Bay Books 1976 56 Print ELECTRONIC SOURCES Works cited entries for most electronic sources have three parts the publication information the medium web and the date of access the date you looked at the site Giving the URL web address at the end of the entry is usually not necessary but check with your instructor for hisher preference Some of the publication information can be located within a site by going to the site s quothomequot or quotaboutquot page 1 Nonperiodical work from a Web Site Since most of the information on the Web is non periodical meaning not issued regularly the format you will be using most often to create your works cited entries is the one that appears below Author of the Work quotTitle of the Workquot Title ofthe Site Site Publisher or Sponsor Date of Publication Web Date of Access McGrady Patrick quotThe American Cancer Society Means Well but the Janker Clinic Means Betterquot Cancer Friends Network Np 1999 Web 26 May 2010 Note If the site does not have a sponsor or publisher use Np for no publisher If the site has no date of publication use nd for no date If page numbers are unavailable for an article you find online use quotn pagquot 2 Work from a Scholarly or Library Database Many scholarly journals can be accessed through library databases The periodical information is essentially the same as the print version Authors of the article quotTitle of the Articlequot Name of the Periodical Volume Issue Year of Publication Page Numbers Name of the Database Web Date of Access Example Campbell Donna M quotDomestic or Sentimental fiction 1830 1860quot Literary Movements 246 2007 24 27 JSTOR Web 19 Jan 2010 Sample Works Cited Page The line the top of the paper Works Cited Campbell James S quot39For You May Touch Them Not Misogyny Homosexuality and the Ethics of PassiVity in First World War Poetryquot English Literary History 634 1997 823842 Das Santanu quot Kiss Me Hardy39 Intimacy Gender and Gesture in First World War Trench Literaturequot ModemismModemity 91 2002 5174 Najarian James quot Greater Love Wilfred Owen Keats and a Tradition of Desirequot Twentieth Century Literature 471 2001 2038 Owen Wilfred The Collected Poems of Wilfred Owen Ed C Day Lewis New York New Directions 1963 Stallworthy John Great Poets of World War One Poetry From the Great War New York Avalon 2002 Welland D S R Wilfred Owen A Critical Study London Cox and Wyman 1960 MLA Citation nText Citations When writing an essayresearch paper you may need to rely on outside sources as evidence to back up your claims Standard MLA citation format states that sources are cited in your text AND listed on a separate works cited page General quotes In text citations are for the most part relatively simple The general format is quotQuotequot Last name of author Page number Note the COMMA is located INSIDE the quotation marks Also not that there is NO COMMA between the author s last name and the page number Example quot The cohesive effect of humor is connected with its ability to distance us from the practical aspects of the situation we reinquotMorreall115 Leaving out parts of a quotation If you only want to use certain parts of a sentence or sentences you can leave out the words you do not want to use but you MUST indicate that words are missing with an ellipses and the ellipses should be framed with brackets Also when you type the ellipses it goes dot space dot space dot space An ellipses is ALWAYS exactly three dots Example quotThe only way that we can stop Global Warming at this point is for humans to stop reproducing altogetherquot Dela Torre 45 Quotes longer than four lines of text The quote is indented one quottabquot space on the right and left Quotation marks are NOT used The author and page number are listed after the quote WITHOUT a period following them Example Aristophanes was rst of all a comic poet He was interested in winning the prize of comedy and to do this he must entertain his audience It is a mistake to regard him chie y as a statesman in uencing the citizens through the medium of comedy He was rather a comic poet very much interested in the welfare of his city Gruber 64 Quoting lines of poetry When quoting poetry keep the capitalization and punctuation the same as it is in the poem Lines of poetry are separated by a forward slash Normally there are two pieces of information that need to be stated with a quote the author and the page number With poetry however there are four pieces of information that need to be stated the author the title ofthe poem the page number and the lines being quoted Therefore you should let the reader know some ofthis information within your text and list the remaining pieces of information in the parentheses In the example below the author of the poem and the poem s title are given in the regular part ofthe text then the page number and line numbers are given in the parentheses Example In the poem quotGreater Lovequot Wilfred Owen favors homosexual relationships in comparison with heterosexual love by undermining elements offemale beauty and upholding as beautiful the eroticized descriptions of the dying soldiers he views quotRed lips are not so redAs the stained stones kissed by the English deadquot 45 lines 1 2 PARAPH RASI NG Paraphrasing is similar to quoting because you are using someone else s ideas or views in your essay The difference is that when you paraphrase you are NOT using exact quotes so you do not need to use quotation marks However YOU STILL HAVE TO CITE YOUR SOURCE Many writers choose to key their reader into the fact that they are paraphrasing with phrases like quotAccording to the author quot quotAuthor X also states quot or even quotTo paraphrase Author X quot If you are paraphrasing from a specific page then list the author and page number after you are done paraphrasing Otherwise if you are paraphrasing from ideas you ve gathered throughout the bookarticle then just list the author s name Example According to Freud actual but unacceptable desires are censored internally and subjected to coding through layers of condensation and displacement before emerging in a kind of puzzle in the dream itself 45 46 In the example above the author was introduced in the regular text so it was not necessary to list the author in the parentheses Example The Oedipus Phase occurs in most children between the ages of three and five years and centers on the child s desire to possess the parent of the opposite sex and eliminate the parent ofthe same sex Many issues concerning sexual identity and desire stem from this part ofa child s life Freud In the example above the paraphrase is gathered from several different parts of an article so page numbers are not given WHY USE QUOTES Quotations paraphrases and summaries are useful for a variety of reasons Use them to Refer to work that leads up to the point you are making quotthey sayquot Fill your reader in on several viewpoints on the same subject Provide support back up claims you are making Highlighting a position that you are agreeing with or disagreeing with in your paper Expand the depth and breadth of your own writing Highlight a sentence or phrase that you found particularly striking or poignant
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'