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Daimler-Chrysler and Google

by: Anna Notetaker

Daimler-Chrysler and Google 3890

Marketplace > Middle Tennessee State University > 3890 > Daimler Chrysler and Google
Anna Notetaker
GPA 3.62

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About this Document

Notes from Wilson relating these companies back to Management Mistakes and Responsibilities
Managerial Decision Making
Prof. Jean Wilson
Class Notes
25 ?




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This 2 page Class Notes was uploaded by Anna Notetaker on Saturday March 19, 2016. The Class Notes belongs to 3890 at Middle Tennessee State University taught by Prof. Jean Wilson in Spring 2016. Since its upload, it has received 9 views.


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Date Created: 03/19/16
MGMT 3890 EXL  Daimler – Chrysler o They wanted to be the biggest car producer in the country. o Marketing:  Price  Product  Place  Promotion o Promotion Mix: 1. Advertising 2. Personal Selling 3. Public/Public Relations (PR) 4. Sales Promotions  Rebates o Feedforward – Preventatives – Most Desired o Concurrent – MGMT by wandering around o Feedback – Recall – Most Common o Hofstede’s Points of Culture Differences: 1. Individualist or Collectivist 2. Power Distance 3. Uncertainty Avoidance 4. Quantity or Quality of Life 5. Short or Long Term Multinational Corporations:  Multinational differences in Attitudes and Perspectives: MNC Attitudes Perspectives Global Ethnocentric Home Multi-Domestic Polycentric Host Transnational/Borde Geocentric World rless  Differences Between Daimler and Chrysler: Daimler Chrysler Mechanistic/Organic Mechanistic Organic Global/MultiDom./Tra Global Multi- ns. Domestic Individualist/CollectivIndividualisIndividualisti ist tic c Power Distance Large Small Uncertainty High Low Avoidance Quality/Quantity Quantity Quantity Short Term/Long Long Short Term  Google: o Eco-friendly – Philanthropy o Corporate Social Responsibility: 1. Environmental Stewardship a. Eco-Friendly 2. Cause Marketing/Management a. Support a Cause 3. Cultural Diversity a. Focus on Diversity Classical Socioeconomics Milton Freidman Law Protect and Improve (Minimal) (Above/Beyond) Classic al Socio.


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