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Quantive Methods Social Rsrch

by: Ryan Watsica

Quantive Methods Social Rsrch SOC 355

Ryan Watsica

GPA 3.89

Julius Marlowe

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About this Document

Julius Marlowe
Class Notes
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This 1 page Class Notes was uploaded by Ryan Watsica on Monday October 5, 2015. The Class Notes belongs to SOC 355 at California State University - Long Beach taught by Julius Marlowe in Fall. Since its upload, it has received 9 views. For similar materials see /class/218738/soc-355-california-state-university-long-beach in Sociology at California State University - Long Beach.


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Date Created: 10/05/15
Soc355 Quantitative Methods Hicks Marlowe EXCHANGE THEORY PRINCIPLES 12 main working assumptions a People attempt to maximize psychological quotprofitquot Profitrewards minus costs b Balance comes with optimal costreward situation 2 Value of Rewards Exchanged a Valueneed hierarchypreference ranking b Scarcity actual or perceived of resources exchanged eg deprivation satiation c Alternative sources for samecomparable resources 3 EvaluationAnalysisAction re a quotComparison Levelquot average of past similar exchanges affects satisfaction b quotComparison Level for Alternativesquot lowest level of payoffs willing to acceptgiven actual perceived alternativesmay be affected by conscience norms ability to see possible alternatives affects stability 4 Sampling Outcome action extrapolated from available outcome information more info more realistaccurate analysis new exchangeseg quick sales beginning relationships more affected by any one outcomequotlaw of large numbersquot Outcome Matrix 5 Rules Governing Exchange Relations a quotNorm of Reciprocityquot must repayor relationstatus changes b quotFairnessquot or quotDistributive Justicequot outcomes should be proportional to investmentsunderanger overguilt 6 Specific Application quotPowerquot POWER general def ability to control other people39s behavior a Power function of other s dependence on what you offer b Dependence function of 1 motivational investment 2 alternative sources c Main Bases or Types of Power 1 Reward Power based on ability to provide rewards 2 Coercive Power based on ability to punish 3 Referent Power based on identification 4 Expert Power based on specialized knowledge 5 Legitimate Power based on accepted norms d Power Balance can have HighLow BalancedUnbalanced relations 1 Balanced usually more stablesatisfyin 2Unbalanced more dynamic interesting potentially costly re costs for both in starting new relation e Power Change through altering either party s dependence Tactics can be re real or perceived resources 1 Alternatives increase yoursdecrease theirs 2 Delivering Rewards increase own skillssabotage other Propaganda build up perceived value of own productreduce theirs Time Perspective lengthen yoursshorten theirs


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