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Critical Reading and Writing Week 2 Notes

by: Nina Drachman

Critical Reading and Writing Week 2 Notes ENGL110073

Marketplace > University of Delaware > Foreign Language > ENGL110073 > Critical Reading and Writing Week 2 Notes
Nina Drachman
Critical Reading and Writing
Carr,Darlea Rachelle

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About this Document

Visual rhetoric and constructing a good thesis
Critical Reading and Writing
Carr,Darlea Rachelle
Class Notes
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This 3 page Class Notes was uploaded by Nina Drachman on Tuesday October 6, 2015. The Class Notes belongs to ENGL110073 at University of Delaware taught by Carr,Darlea Rachelle in Spring 2015. Since its upload, it has received 125 views. For similar materials see Critical Reading and Writing in Foreign Language at University of Delaware.


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Date Created: 10/06/15
English Notes Sep 8 How does visual rhetoric work Persuasive effects Subject matter what is in the image itself who s in the image what s in the image Distance close up to the action medium distance can see mostly the full body but can also see facial expressions longerwider distance 0 Can determine our relationship with the subject matter close up we can identify with them 0 Medium can be inviting Angle and orientation low anglelevel anglehigh angle are we facing the subject is the subject facing us 0 Effect of the subject facing away distancing and inviting effect allows us to make out other faces but invites identi cation with the kid because that s how we would be facing 0 Low angle subject is more powerful you are powerless 0 High ange viewer in control you are in power Framing what the picture itself is focusing on what s left outin of the image Light where the light is hitting what is highlighted where is it re ecting Focus mostly for photos 0 Highlights certain subjects Scale space what place are they occupying are the sizes of the images in relation to be what is expected to be blowing things up shrinking them down Repetition variety balance elements shapes repeating why do these things repeat Line straight curvy lines 0 Effects of straight rigidity anxious 0 Effects of curvy softening Color 0 Red sign of emergency blood alarm medical attention or nurturing warmth love 0 White innocence purity 0 Black dominant death danger How does advertising rhetoric work The same way Copy contributes to rhetorical effect written part Ads target audiences whom is this ad directed Companies positions ads in the media landscape rhetorical context where is it located where is it coming from and where is it appearing Companies aim to directly stimulate retail sales Companies also aim for brand loyalty qualities values what qualitiesvalues is the ad trying to promote certain values embedded in apple dell Disney etc Companies promote identi cation quotthe mirror effect I am just like them the before quotwe all know onequot from Trainwreck poster Companies promote aspiration quotthe window effect I want to be like them the after How does advertising rhetoric work Compositional features Settings furnishings details Social meaning of objects Characters roles actions Dress pose accessories Relationships among actors Social roles values Document design how the text is placed in relation to the images English Notes Sep 10 Constructing a good thesis A good thesis quotcontains an element of uncertainty risk orchaHengequot Your thesis should be disagreeable A good thesis brings about a quotmeasure of changequot in the reader Tension is an element of a good thesis Topic Thesis question Thegs Thesis statement Reading with the grain not challenging it agreeing with it without bringing your own lenses Reading against the grain o What has the author left out 0 What s missing here 0 What assumptions are present 0 What might you challenge about the text 0 Often leads to a surprising reversal Before reading my essay my readers think this way about my topic after reading my essay my readers will think this different way about my topic quotMany people believe x common view but I am going to show y new surprising viewquot quotAlthough both ads convey a similar message the rst ad does so through x and the second does so through y quotAlthough the rst ad conveys x the second ad conveys H Y


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