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This 4 page Class Notes was uploaded by Koza Notetaker on Tuesday October 6, 2015. The Class Notes belongs to COM 100 at Arizona State University taught by Stoda in Fall 2015. Since its upload, it has received 118 views. For similar materials see Intro to Human Communication in Communication Studies at Arizona State University.
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Better than the professor's notes. I could actually understand what the heck was going on. Will be back for help in this class.
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Date Created: 10/06/15
September 3 2015 COM 100 Week 2 Perspectives on Human Communication 1 Interpretive Approaches a Have to get down and dirty inside a culture to experience it b Subjective experience is valued c Subjective and ValueLaden The goal is to describe understand and interpret individual communication in specific situations and contexts Eg of researcher experiencing Balinese cock fighting accidentally after stumbling into an alley The Interpretation of Cultures by Clifford Geertz 1973 i Roots 1 Rhetoric art of persuasion 2 Humanism celebration of human nature and potential ii Reality is socially constructed d Methods i Qualitative methods 1 EthnographyParticipant Observation 2 Depth interviews 3 Discourse analysis 4 Rhetoric analysis e Ethics i Seek equality reciprocity mutual respect ii Accurately present views of participants iii Using research to exploit people iv Taking note of the self in research reflexivity look at yourself and ask yourself quotwho am I in this activity Reflexivity is the process of examining both oneself as researcher and the research relationshipquot httpwwwutscutorontocapchsiungLALreflexivity f StrengthsLimitations i Strengths 1 Indepth understanding of communication in specific situations 2 Insight into purposes of messages ii Limitations 1 2 3 4 Few research participants Not generalizable Researchers are typically outsiders to communities studied Possibly inaccurate interpretations g An interpretive scholar might Want to know about the cultural practices inside Tinder Engage in ethnography inside of Tinder to learn the specific culture of the app Catfished on tinder Being deceived over social media as the deceiver professed their romantic feelings to hisher victim but isn39t who they say they are 2 Critical Approaches a Critique and Emancipation Emancipation the fact or process of being set free from legal social or political restrictions liberation These scholars spend their entire lives fighting for the rights of these discriminated populations i Goal changing society ii Power and Hierarchy play crucial role in society iii People need to gain awareness in order to resist societal forces of power and oppression iv Reality is subjective b Methods i Textual and qualitative methods 1 Critical Ethnography 2 Textual analysis 3 Media analysis c Ethics i Right to study analyse and represent other people s views ii Letting a personal agenda drive the argument d StrengthsLimitations i Strengths 1 Focus on societal forces 2 Focus on Power ii Limitations 1 Often lack of facetoface focus 2 Not generalizable 3 Can change really occur this way e A critical scholar might f Inquire into the nature of and expression of hegemonyideology found on Tinder g Engage through a textual analysis h 21 Male to female ratio on Tinder i Instagram page called Tinder Nightmares
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