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Chapter 7 In-Class notes

by: Nicole Molinari

Chapter 7 In-Class notes POLS 110

Marketplace > Kansas > Political Science > POLS 110 > Chapter 7 In Class notes
Nicole Molinari
Intro Politicl Sci as a Career
Bejarano, Christina

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Intro Politicl Sci as a Career
Bejarano, Christina
Class Notes
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This 2 page Class Notes was uploaded by Nicole Molinari on Wednesday October 7, 2015. The Class Notes belongs to POLS 110 at Kansas taught by Bejarano, Christina in Fall 2015. Since its upload, it has received 15 views. For similar materials see Intro Politicl Sci as a Career in Political Science at Kansas.

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Date Created: 10/07/15
Chapter7 Media 0 Does the news media matter 0 Selective perception people see same events differently based on beliefs and personal experiences 0 Mediabiggest in uence when there is a lack of information 0 Media sets the agendatells us what to think about Agenda Setting Theory 0 Gatekeeping 0 Controls ow of information o Selects important issues 0 Priming 0 Set the stage for issue 0 Framing 0 Change presentation of story 0 Different point of reference to evaluate story Where Do People Get Their News 0 Decreased attention to local news 0 Increased attention to cable news online 0 Sound bite vs indepth 0 Average sound bit is 84 second 0 Images vs words Online Media 0 The internet 0 Can be main news source 0 Lack of credibility standards 0 Blogs 0 Editorial news outlet 0 Social 0 Political debate 0 Reach and engage citizens Campaign Ad Coverage 0 Controversial ads can get a lot of media attention 0 Ex 1988 elections Bush V Dukakis Willie Horton ad 0 EX 1964 elections Johnson V Goldwater Daisy ad aired only once 0 Horse race show how heated the campaign race is Who is in lead


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