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Pinked!: A Color's Effects on Girls' Marketing

by: Emma Kiel

Pinked!: A Color's Effects on Girls' Marketing AFYS A101 001

Emma Kiel
GPA 4.0
Pink and Blue: Examining The Role of Gender in Children's Development
Erica Weisgram

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About this Document

Pinked!: A Color's Effects on Girls' Marketing. How has marketing in the toy industry affected children? What marketing trends are seen in relation to gender stereotypes? An excerpt from Peggy Or...
Pink and Blue: Examining The Role of Gender in Children's Development
Erica Weisgram
Class Notes
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This 2 page Class Notes was uploaded by Emma Kiel on Thursday October 8, 2015. The Class Notes belongs to AFYS A101 001 at University of Wisconsin - Stevens Point taught by Erica Weisgram in Summer 2015. Since its upload, it has received 13 views. For similar materials see Pink and Blue: Examining The Role of Gender in Children's Development in Child and Family Studies at University of Wisconsin - Stevens Point.

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Date Created: 10/08/15
Pinkedl A Color s Effects on Girls Marketing in the Toy Industry An Excerpt from Cinderella Ate My Daughter by Peggy Orenstein FYS Students Use these notes to complete Discussion Question 5 Pink associates girls identity to appearance 0 Appears in many toy beauty products Children weren t assigned to colors until the 20th Century 0 Before this time girls and boys wore similar white nursery clothes 0 When nursery colors were introduced boys were linked to pink red strength and girls were linked to blue Virgin Mary purity Childrens marketing strategy started emphasizing gender mainly in the 1980s Many perceptions we have about children s nature were created or magnified by marketing trends 0 The terms toddler and tween were introduced to increase clothing sales Children can start to recognize brands at 1218 months Emphasizing gender differences is proven to increase sales o If parents buy a baseball glove for their son they re more likely to buy one for their daughter if a pink version is available Female characters have historically flopped on Sesame Street 0 Viewers hold them to different standards I if Elmo was a girl he d be ditzy instead of whimsical o Abby who features fullon feminine features pink sparkles is the first successful female character Dora the Explorer was created to counteract Barbie and resemble a real child 0 Merchandise still featured many vanitymakeup products These ultrafeminine characters are wrong but there aren t typically alternative female characters to show diversity within girls Our belongings give clues about our identity 0 Do all the ultrapink toys tell girls what they ought to be Toys have often been intended to instill values or skills 0 Baby dolls intended to foster maternal skills 0 Tinker toys train sets etc fostered industrialization Gender Roles were challenged in the 1960s 0 Barbie arrives represented independence for women no husband no kids variety of occupations constant attention to appearance Barbie s age target have dropped now she s prettier and is marked as a fairy or mermaid instead of an astronaut or President Since the 1970s many clothes and toys are more gender stereotyped o How is this affecting children s stereotypes and prejudices


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