Popular in Communications
Popular in Communication
This 3 page Class Notes was uploaded by Katharine Johnson on Wednesday November 5, 2014. The Class Notes belongs to COM201 at University of Washington taught by Ekin Yasin in Fall. Since its upload, it has received 295 views. For similar materials see Communications in Communication at University of Washington.
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Date Created: 11/05/14
Lecture 6 Media effects 1 How does media impact individual behavior a Our interactions with media form our identities b Our interactions with media determine the type of political personality we will have i Cry about movies but won t cry about news ii There is a correlation between political participation and media messages iii Younger generations have less motivation for voting iv Spiral of Cynicism Cappella and J amieson 1 Cynicism of those who watch the news 2 See so much bad and begin to not care 3 Media depictions generate an idea of what the world is like for us Made to think that we are the same as everyone else because we all consume the same things when in reality we are all very unique Violence in media 2 How does media impact collective behavior a The Mean World Syndrome Issue of media violence i Expertly choreographed violence such that the world has never seen ii Spectacular humorous and always lead to a happy ending iii Payne study showed that violence in the media had a long lasting effect on children Some claimed that it has a direct and total in uence on people Some feared the influence it would have on the masses Others advocate that media had limited effects on the society Who are your opinionleaders Media organizations pick for us what to think about Agendasetting quot QPPquot Lecture 7 How does political actors use communication technologies to reach strategic ends Dr Katy Pearce Studied abroad in Azerbaijan How people are using Internet and social media to deal with an oppressive political environment Demographical Cultural Women and modesty difficult to control everything Govt monitoring internet use In Azerbaijan punished more for online crimes than Government uses internet to Threaten or hush people sex tape Show that people really like something someone likes Make people look bad hashtag meme How does political actors use communication technologies to reach strategic ends I Rise of media politicians a A big part of politicians work is to deal with media representation II There are professionals who deal with managing the media personalities and identities of politicians a Spinning and spin doctors b Photoopts C Hyperreality i Do we know the difference between things that are documented and things that are not documented ii Imagebased society III There are professionals who deal with political communication a Manufacturing consent using media channels b Worries about cultural imperialism C How stories are framed and presented d Controlling who owns media companies i Changing media business practices favoring advertising buys Hungary e Control of social media Quiz Section 4 THEORIES Spin doctor spin Hyperneedle ideas in media are injected directly into the brains of a passive audience Everyone responds to media messages in the same Way 2 step ow ideas communicated to one person who releases it to everyone else Agenda setting reality vs media s agenda our perception Mean World cultivation Priming getting ready for something seeing a commercial and being more inclined to buy or do something Minimal effects media has minimal effects on us Cantril Government controls the media and people spread their ideas through media Networks are difficult to sustain because you need many parts to it But online the structure needs far less parts