Notes for Marketing
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This 3 page Class Notes was uploaded by Bovas Notetaker on Sunday October 11, 2015. The Class Notes belongs to 204 at La Salle University taught by Rita Dynan in Summer 2015. Since its upload, it has received 11 views. For similar materials see Principles of Marketing in Business at La Salle University.
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Date Created: 10/11/15
August 31 2015 MKI39 204 Marketing is a revenue generator for a business Marketing is a process Planning for the future for the growth Marketing concerned with sales not with costs Implementation Focus of Marketing 4 Ps Product Price Promotion MIX Place distribution whEre to sell it Marketing Plan September 2 2015 Starbucks and McDonalds Exchange Marketing concepts Value Comparative advantage Customer satisfaction CRM customer relationship management All day breakfast for McDonalds Reasons people work different time Starbucks more with drinks Why is the Starbucks expensive good store environment good drinks September 4 2015 0 Marketing concepts the reason why McDonalds copy Starbucks because of the demand of coffee 0 Value worth 0 Competitive Advantage for Starbucks they have better environment and quality drinks 0 Customer Satisfaction CRM Customer Relationships and management good relationship with customers customers come back again to get their product September 9 2015 Chapter 2 Marketing plan product product line brand it is for 1 year document that done every year it is all about growth in just revenue Cost is not a concern of marketing their focus is to increasing revenue Mission statement states the business we are in Objectives or goals After objectives there is statement of target marketing SWOT analysis marketing mix all 4 Ps Strategic Plan rm level planning this all about growth growth revenue pro t and share price Brand of the day Under Armour New Arrivals They are targeting men women and children Under armour ad was focused on 1 person and Nike ad was with more personalities SWOT analysis Strengths 5 Quality Fabric technology of fabric warms in winter and cold in summer Comfort apparel imagepower intensity Varieties sports Under dogs celebrities diverse product line relationship with colleges and high school and develop loyalty September 112015 Weakness W Darker colors expensive less experience and they are newer brand Lack celebrities not famous Sizing not all sizes advertising focus is very individual Lack of awareness of diversity products Ads don39t focus on products Threats T Other competitors Nike Athletic wear brands fashion brands Knock offs lmports costs regulations minimum wage social media Opportunities 0 youth athletes college teams lower some prices Professional logo visibility new fashion more in uential athletescelebrities September 14 2015 Articles on twitter and Pinterest for off days ON October 5 applications 2 from twitter and 2 Pinterest no summary 2 paragraph each Opportunities Strategic Opportunities Market in this concept is the customers Market penetration using existing products and same customers selling more of the same thing to same people Eg Nike McDonalds Product development they update their products when they see consumers want it Market development need to nd new markets instead of product development Diversi cation all new products and new market September 21 2015 BCG Boston Consulting Group Business Unit organizational group with in a company All in the business unit have responsibility pro t and losses Market Growth Market is whole industry in this concept market share of all share in industry you owns HIGH Market Share LOW HIGH Market Growth Smart phones iPhone Except Apple and Samsung Mac LOW iPad