CST week 2 Informative Speeches
CST week 2 Informative Speeches CST 105
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This 4 page Class Notes was uploaded by Nastasia Fong on Sunday October 11, 2015. The Class Notes belongs to CST 105 at University of North Carolina - Greensboro taught by in Fall 2015. Since its upload, it has received 28 views. For similar materials see Intro to Communication Studies in Communication Studies at University of North Carolina - Greensboro.
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Date Created: 10/11/15
Informative Speeches Introduction Motivate the audience to care Orient what is to come 5 PARTS Attention Getter Audience Connection Establish Credibility State Thesis Preview of Main Points Attention Getter Direct Questions Rhetorical Questions Narrative Analogy Quotation Challenge Expectation Audience Participation Visual Aids NQWPWNT Audience Connection 1 Establish Common Ground 2 Why should they care Credibility 1 Why should people listen 2 Mention direct experience with topic 3 Explain why they should believe State Thesis 1 Purpose desired result 2 Thesis explaining content 3 Sentence not a fragment should not be a question or the first statement Preview Gives everyone an idea of what s to come Sets them up to follow you logically CHAPTER 11 Speakers speeches and audiences Formative Evaluation Evaluating strengths and weaknesses during process lmmediacy Behavior that communicates approachability and closeness between people Credibility Matter of degree based on context based on audience multidimensional Classical Dimension Originated with Aristotle is rhetoric Ethos same root as ethics Attain virtue by habitually acting ethically Good sense good character good will Competence and character perceived knowledge and honesty expertise best sources score high in both dimensions prestige factors can influence an audience reputation consistency objectivity eg wealth celebrity status Caring Refined idea of goodwill responsiveness understanding empathy Connection How closely we feel linked to the source Identification Similarity Attractiveness See ourselves in them Audiences Gathering data is useful for knowing who you are talking to Demographics info about audience Topic specific info what represents your audience Attitudes how they feel Beliefs Values Adapting to Audiences Audience segmentation piece meal method of universal appeal Maslow s hierarchy of needs Universal values individual survival social interaction group welfare Maslow s Hierarchy of Needs Deficiency Needs Physiological Safety Love Belonging Esteem Growth Needs Self Actualization Self transcendence lmmediacy Verbal Nonverbal technological influences cultural influences Learning Styles Characteristics of cognitive affective and psychological factors that serve as indicators of how a learner perceives interacts with and responds to a learning environment Analytic left Global right Learning modality kinesthetictactual visual auditory NB All are utilized many emphasize one over the other Giving and receiving Feedback For speech purposes more structured and formal Appreciation Coaching Evaluation formative summative Approaches to info ethos credibility logos logic sense making pathos emotion passion
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