Lecture Material COM 495D
Popular in Special Topics in Communication: Qualitative Communication Research
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This 5 page Class Notes was uploaded by Nathania Subagyo on Saturday November 15, 2014. The Class Notes belongs to COM 495D at University of Washington taught by Jessica Robles in Fall2014. Since its upload, it has received 69 views. For similar materials see Special Topics in Communication: Qualitative Communication Research in Communication Studies at University of Washington.
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Date Created: 11/15/14
COMM 495 Lesson 08 SENSEMAKING Qualitative Data Analysis and Interpretation The next step after data collection is data analysis and interpretation Data analysis and interpretation will bring the project to be processed understood and turned into a useful contribution in order for the researcher to reach the proj ect s conclusion 1 Analysis Process of labeling and breaking down data and then put them into categories patterns themes concepts and propositions Characterized by Inductive conclude something from many particulars of discourse and action and deductive test the conclusion by putting it to new instances of discourse and action 2 Interpretation Process of making a construal Characterized by abductive thought creates a new principle from established facts that results to a surprising finding finding that can t be concluded from looking at the instances or from the logic of conclusion Qualitative Data Analysis 3 fonts to note a Data management gaining control over the data management coding amp organizing b Data reduction narrowing down the data to focus it reduce the unused data focus for analysis c Conceptual development through the data collection the researcher can focus the concepts and themes of the project 1 In process writing is reflective thinking of the researcher that is obtained when the researcher does hisher data collection There are 3 forms of in process writing commenting a Asides brief re ective bits of analytic writing that succinctly clarify explain interpret or raise questions about some specific happening or process described in a fieldnote Usually put in parentheses of brackets b Commentary a more elaborate re ection on some specific event or issue it is contained in a separate paragraph and set off with parentheses Also deal with broad issues that may or may not be tied to a specific fieldnote or transcript c In process memos products of more sustained analytic writing and require a more extended time out from actively composing fieldnotes Usually develops a theme or issue from several incidents Categories and Codes Category an array of general phenomena Kind of like folders for each data that has similar themesconcepts Categorization the analytic process of determining each data s category A process of sorting out data based on its category Codes what a researcher uses to link data and the categories According to Charmaz codes are devices to label separate compile and organize data Codes help to make data stands out when you code think of the pattern themes and things that make the data stands out Coding Narratives Techniques that help in understanding and making sense of narratives and life stories Help in locating cultural and interpersonal patterns in talk stories media content and other narrative texts Process identifying conversations interrogation questioning the scene of study rendering the personal meanings of the verbal exchange Rendering the personal meanings will take a researcher to find the key moments and analyze what those key moments mean Key moments according to Goodall a Rich points speech acts like jargon slang or ironic turns of phrase in which cultural knowledge is expressed b Turning points critical decisions in an individual a group or an organization Grounded Theory looking to the data and see what emerges from that and then make connection with the data use concepts and theories theory to describe amp explain themespatternsetc concepts and theories are used for previous research and that s why it can help making sense of a research By using the previous research a researcher can interpret the theories and concepts that the researcher wants to use a compelling logic of discovery that brings sense of order to the process of qualitative research The most in uential models for analyzing qualitative data Three important features of grounded theory a Emergent theory is grounded in the relationships between data and the categories into which they are coded b Comparison of data Categories developed through an ongoing process of comparing units of data with each other constantcomparative method c Codes categories and category definitions continue to change dynamically while the researcher is still in the field with new data altering the scope and terms of the analytic framework Process of grounded theory 1 Coding CategoriesCodes coding schemeon data Two kinds of coding a Open Coding initial unrestricted coding of data b In Vivo coding coding the terms used by social actors to characterize their own scene 2 Integration starts with axial coding creating a new set of codes that link the categories 3 Dimensionalization identifying analyzing and examining properties of categories Coding Example Interview texts and invisible disability in families Leaving the Research Site Involving of making a decision of when to finish data collection and leave the field site Three tests of information sufficiency to help a researcher knowing if it s the time for himher to finish collecting the data 1 Takenforgrantedness the researcher has earned a deep and native understanding and is not surprised anymore with the participants actions 2 Theoritical saturation test of the robustness of the analytical categories and explanations 3 Heightened confidence refers to the credibility of claims or concepts Tools for Analysis 1 Manual Methods 2 Computer Assisted Qualitative Data Analysis Software CAQDAS a text search tools find words and phrases in databases b text codeandretrieve tools apply codes to units and retrieve and display these units by clicking on the codes c code based theory a combination of text search tools and text codeand retrieve tools with additional features that support theory building Interpretation Translation of an object of analysis as a whole 1 Conceptual Devices in Interpretation a Metaphoric b Metonymic c Ironic d Syntagmatic e Paradigmatic Exemplars in Interpretation ExemplarsIncidentsEpisodesStrips part of data used to build and develop an argument What is the best example from the data for the research Evaluating Interpretations Reliability and validity are indicators of the success of the qualitative research Reliability and validity are different for qualitative research and quantitative research Reliability consistency of observations plays a limited role in a qualitative research In a qualitative research a researcher Wants a deep understanding on the data that does not make reliability really important Moreover in a qualitative research a researcher Wants to see if there are multiple Ways and different perspectives in seeing things deep understanding plays a very important role in a quantitative research A researcher Wants to focus on this if he she does a quantitative research Validity the truth value of findings credibility characterized by its internal conceptual and external dimensions more settled and accepted role compares to reliability 1 Triangulation Disjuncture and Crystallization Triangulation the comparison of evidences with respect to an object of research interest One Way by using a lot of methods in data collection or by doing multiple researches or maybe multiple researchers The point is to get multiple perspectives Disjunctures Crystallization a Way of doing qualitative research that Welcomes scholarly creativity in the service of making claims about communication phenomena Different point of views emerge into one point of view 2 Negative Case Analysis also known as deviant case analysis and analytic induction method for revising hypotheses with hindsight 3 Member Validation also known as member checks member tests of validity and host verification taking findings back to the field and determining whether the participants recognize them as true or not in other Words verifying it Developing Claims Using evidence Applying concepts Making claims Linking to an argument
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