Ch 5 Notes
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This 1 page Class Notes was uploaded by Chelsea Wallen on Monday October 12, 2015. The Class Notes belongs to CMM 103 at Marshall University taught by in Fall 2015. Since its upload, it has received 25 views. For similar materials see Fundamentals Of Speech Communication in Communication at Marshall University.
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Date Created: 10/12/15
CMM 103 Ch 5 Checking Audience Demographics Audiencedemographics gt Size 0 Volume 0 Formality gt Heterogeneity gt gt o How diverse is the audience 0 Don39t stereotype Captivevoluntary Composition 0 What traits make up the audience Resoecting audience cultures gt VVV Cultural diversity 0 Nationality 0 Ethnicity 0 Race Gender roles Appropriate language 0 quotyou guysquot Regional differences 0 m Some people may not be as familiar with the coal industry as people from WV are Stereotypes Personal interests Beliefs amp values 0 Beliefs are statements that listeners regard as true 0 Values are positive or negative judgments placed on that statement Common knowledge Role or reference groups 0 Role socially assigned position 0 Reference characteristics of a group to identify with 0 Audience psychology gt gt Selective exposure ock to things that interest you Selective attention what messages you decide to listen to
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