Design & Communication
Design & Communication ARTS 102
Lansing Community College
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This 15 page Class Notes was uploaded by Mr. Blaise Feest on Tuesday October 13, 2015. The Class Notes belongs to ARTS 102 at Lansing Community College taught by Susan Antcliff in Fall. Since its upload, it has received 41 views. For similar materials see /class/222382/arts-102-lansing-community-college in Media Arts and Design at Lansing Community College.
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Date Created: 10/13/15
ARTS 102 Fall Semester 2011 Instructor Susie Antcliff Section 115960NLINE Office GVT 138 Office phone 4835256 email stanleysemaiccedu Arts 102 is a beginning level course in visual composition and communication Universal elements and principles of twodimensional design design theory and process with an emphasis on composition visual communication and its application to blackandwhite will be explored Course Objectives Upon successful completion of this course the student will be able to Describe and interpret how visual images are used to communicate social cultural and industrial themes and messages Define and examine the nature of visual communications and how changes in communication theoriestechnologies have affected the quot 39 39 of 39 39 g39 history Develop effective solutions to two dimensional design problems using the elements of design including line shape form texture space and value and the organizing principles of design including balance emphasis rhythm repetition variety movement proportion to create unity Identify design priorities and alternatives Utilize libraries museums art galleries and the Internet as resources to the solution Use the language of design to discuss design concepts individually and in a group situation Identify and explain the basic principles of the communication model Participate in discussion boards to critique student exercises and examples of art Prepare and present a written presentation that is reflective of the design principles and elements learned throughout the semester Course Goal ARTS 102 Design and Communication requires learners to become active participants in the individual creation of artworks reflecting the principles and elements of Design and examines the historical cultural purposed and purely aesthetic uses of these concepts within a responsive learning community of peers Prerequisites Reading Level 5 Writing Level 5 Required BookSupplies Stable internet access long term access to Photoshop CS345 Launching the Imagination 4th Edition Mary Stewert ISBN 978 0 077379803 Attendance In this online section your participation is counted as your attendance Attendanceclassroom participation contributes to 10 of grade Students Students are expected to participate every week in this class The instructor reserves the right to drop you from the course upon 4 weeks of nonparticipation The instructor reserves the right to drop you from the course upon 4 unexcused absences You will be dropped from the class if you have not participatedattended the first 2 weeks of class Absences may be excused for illness bereavement or other legitimate reasons with written documentation or prior consultation with instructor The instructor reserves the right to consider what is and what is not an excused absence The instructor is reasonable It is the student s responsibility to contact the instructor to excuse an absence and without said contact the absence will be considered unexcused Evaluation Students are required to submit projects at the appointed time and place in order to receive credit All work is due when stated in the Assignments area Your digital artwork should be in the designated dropbox for the assignment no later than the time and date listed under the particular lesson s Assignment folder The Due Date for EVERY exercise and project is on THURSDAY of each stated week by 1155pm that is the latest that Angel will allow for a Dropbox to remain open Late work will only be accepted up to one week late of the due date and then with a 15 penalty After one week late work will NOT be accepted Due dates are strict and adhere to deadlines for several reasons You are being trained to be a professional in the field and timeliness is an important aspect of any artist sjob description Late or unfinished work in a professional situation can cost income clients andorjobs It is also important to develop strong work habits early in one s career As a professional you will work daily and often under pressure A developed work ethic eases much of that burden Evaluation Components EXERCISES Applying new design elements or principles along with utilizing elementsprinciples learned previously to accomplish a specified task in a specified time frame Each lesson builds on the previous lesson 20 of total grade points Materials are all available in advance so you will have time before due dates to work on them 140 total points PROJECTS Combining learned elements and principles to perform to more detailed and defined objectives than the lessons a reviewexpansion of content and individual artistic expression using learned materials and skills 38 of total grade points Project parameters are all available in advance 200 total points A1TENDANCE Attendance policy is detailed on the previous page Attendance is 10 of final grade 67 total points FINAL EXAM There will be a Final exam taken here online in Angel The final exam will be worth 65 points and will test your overall understanding of course concepts communication elements and vocabulary 15 of final grade AttendanceParticipation 67 points 10 7 Exercises 140 points 20 3 Projects 200 points 38 1 quiz communication process 28 points 7 1 comprehensive Final Exam 65 points 15 500 tot ME 1 Grade Grade Point Range 91100 40 464500 8690 35 444463 8185 30 424443 7680 25 404423 7175 20 384403 Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Closure Aconcept of Gestalt psychology that states that incomplete but recognizable forms will be seen as complete Containment Picture plane There will be an established relationship among design elements when they share a common boundary Continuation A real or implied line or edge that continues from one form to another allowing the viewer s eye to move smoothly through the composition Continuity Visual elements that require the fewest interruptions will be grouped to form a continuous straight or curved lines GestaltA German theory of psychology meaning essentially that the whole is greater than the sum of the parts Harmony Combining elements to create a pleasing and consistent composition Proximity The degree of closeness in the placement ofelements in an image Repetition Repeating parts of an element ofthe design will relate the various parts to each other Any design element can repeat to achieve this unity Similarity Visual elements that are similar tend to be seen as related Unity Unity also referred to as harmony is a state where a degree of agreement exists among the different elements ofthe artwork a pleasing combination of parts that make up a whole composition 5399 14 w Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Accent A subsidiary focal point or any emphasis given to an element to counterbalance the main emphasis and provide variety Focal point A compositional device emphasizing a certain area or object to draw the viewer s attention chapter2 Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Asymmetrical Balance achieved by using dissimilar objects but with equal visual weight or emphasis Artwork without any visible or implied axis displaying an uneven but balanced distribution of elements Balance A sense of equilibrium achieved through there being equal amounts of implied weight or emphasis in the elements of a composition when distributed either side ofan axis Radial Balance A composition in which all elements are balanced around and radiate from a central point Rhythm A continuance flow or sense of movement achieved by repeating and varying motifs and using measured accents Symmetrical A mirrorlike duplication ofa scene or group of elements on either side of a usually imaginary central axis mbalance Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Alternating rhythm a rhythm created by repeating two or more elements on a regular interchanging and anticipated basis Legato A connected and flowing rhythm Progressive Rhythm Repetition of shape that changes in a regular pattern such as a series of circles that increase or decrease in size staccato Abrupt sometimes violent changes in visual rhythm twigs thm Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Common Contour A contour line in common with two different images Contour A line used to follow the edges of forms and in doing so describe their outlines Gesture Drawing Line that records the movement weight posture and general character ofthe subject at a single point in time Here line moves freely through the form creating dynamic tension and movement as well as implying volume Implied Line An imaginary line created by positioning a series of points or short lines so that our brain joins them such as a dotted or dashed line Line Quality A characteristic of line determined by its weight direction uniformity or other feature Lost and Found Edges A description ofa form in which an object is revealed by distinct contours in some areas and soft or areas faded into the ground in others Psychic Line A mental connection between two elements chapterslirie Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Abstraction Natural shapes that are reduced to their most basic character Curvilinear Shapes based on the sinuous organic shapes found in nature Distortion An intentional alteration of the forms of nature often manipulating conventional proportions Figure A positive shape often a recognizable form Ground The unoccupied space in a composition often termed as negative space Naturalism Imagery that successfully imitates the illusion of a three dimensional space and contour as we the viewer see it in nature Negative Shape The empty area left after positive elements have been created by the designer Nonobjective Shapes that refer to nothing but themselves They have no subject matter other than pure form Positive Shape A figure or field against a ground the implied solid mass in the composition Rectilinear Shapes or compositions that have hard edges right angles and rectangular forms Shape Atwo dimensional area distinct from background and other shapes bounded by outline value change textural differences or color to create a visually perceived edge dwapter 1 l I f Visual Communication eBOOKARTS 102 TERMS AND DEFINITIONS Space The threedimensional void that elements occupy the empty area between elements Flat SpaceA space that has height and width only usually represented by the picture plane itself Shallow Space The illusion of limited depth the imagery is only a slight distance back from the picture plane Deep Space The illusion of great or unlimited depth often a feature oflandscapes Can have some combination of foreground middle ground and background Overlap A depth cue in which some shapes are in front ofand partially hide or obscure others Shadow The darker value on the surface ofan object that is away from the source of light or obscured by another object Aerial Perspective The illusion of deep space in which distant objects appear to have less detail and contrast than objects in the foreground TransparencyA visual quality in which an object or distant view can be seen clearly through a nearer object Two forms overlap but are seen in their entirety Translucency Avisual quality in which objects forms or planes transmit and diffuse light but with a greater degree ofopacity that does not allow clear visibility through the object quotMus ex quotEt lerlSpaee Here is the review for the fun exam You will find if you can de ne and explain these terms you will be successful on the f39mal The nal will consist of multiple choice questions COMMUNICATION PROCESS SourceReceiver EncodingDecoding Message Channel Noise Communication Context UNlTY Ways to Achieve Unity Proximity Repetition Continuity Color Gestalt Theory Proximity Similarity Continuity Closure Repetition Continuation andor Grids EMPHASIS focal point absence of a focal point Ways to Achieve Emphasis Contrast Isolation Placement SCALE scale within Art scale confusion amp surrealism BALANCE symmetrical asymmetrical radial balance crystallographic all over balance RHYTHM regular repetition alternating rhythm progressive rhythm rhythmic sensations staccato legato LINE Types of lines actual lines implied lines psychic lines contour lines lost and found contour lines gesture lines line and shape line direction horizontal vertical diagonal SHAPE naturalism distortion idealism abstraction rectilinear curvilinear positive and negative shapes objectivenono bjective SPACEPERSPECTIVE relative size Devices to show depth overlapping transparencytranslucency vertical location aerial atmospheric perspective one point perspective two point perspective multi point perspective Here is the review for the f39mal exam You will find if you can de ne and explain these terms you will be successful on the f39mal The nal will consist of multiple choice questions COMMUNICATION PROCESS SourceReceiver EncodingDecoding Message Channel Noise Communication Context UNlTY Ways to Achieve Unity Proximity Repetition Continuity Color Gestalt Theory Proximity Similarity Continuity Closure Repetition Continuation andor Grids EMPHASIS focal point absence of a focal point Ways to Achieve Emphasis Contrast Isolation Placement SCALE scale within Art scale confusion amp surrealism BALANCE symmetrical asymmetrical radial balance crystallographic all over balance RHYTHM regular repetition alternating rhythm progressive rhythm rhythmic sensations staccato legato LINE Types of lines actual lines implied lines psychic lines contour lines lost and found contour lines gesture lines line and shape line direction horizontal vertical diagonal SHAPE naturalism distortion idealism abstraction rectilinear curvilinear positive and negative shapes objectivenono bjective SPACEPERSPECTIVE relative size Devices to show depth overlapping transparencytranslucency vertical location aerial atmospheric perspective one point perspective two point perspective multi point perspective
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