10/21 and 10/23
10/21 and 10/23 1050
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This 4 page Class Notes was uploaded by Ellee Watson on Wednesday November 26, 2014. The Class Notes belongs to 1050 at George Washington University taught by a professor in Fall. Since its upload, it has received 131 views. For similar materials see Media In Free Society in Public Relations at George Washington University.
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Date Created: 11/26/14
102114 Ads How can ads intersect with news ad bites writing incorporating ads ad stories strategichorse race frame news ads using headlines to make claims on their behalf When you show the ad full screen when reporting on it the public doesn t remember the reporter they remember the ad news broadcasts had to go to extra lengths to make sure people didn t look at the ad but at the report played the ad on a small tilted tv behind the anchor write false or true explain it If someone makes a false claim it s very unlikely the press will call them out information sticks persistence of misinformation keeps it in mind even if debunked over time people will still believe WMD in Iraq conservatives more likely to believe debunked numbers go down over time the beliefs come back Naiham says the press needs to debunk the information quickly and prominently the call out needs to be with the bad claim every time the claim comes up you need to address it meta analysis shows that negative ads don t really work in the vote share Ads work in certain contexts when a candidate vastly outspends the other we do often see some sort of movement when opinions aren t yet crystallized more opportunity for them to matter Florida primary 2008 Romney outspends Gingrich these effects are very shortlived Zombie idea media assumes candidates who define their opponents in the early months win Bob Dole Clinton blitzed him defined Dole early but it s extremely unlikely that this had any effect these short term effects matter at the end of the campaign Bush s lead over Gore has been said to be a result of this Racial Appeals in Political Ads very common normatively bad are they effective appeals to whites racial hostility too strong can lead to boomerang effect racial hostility vs racial resentment racial attitudes are formed by political environment there are codes in these ads that you have to understand Tesler have to be politically savvy enough to get it white trash won t get it even they have more racial resentment Ad effect takeaways campaign ads matter when the candidate is unfamiliar campaign ads when a candidate can outspend opponent volume matters campaign ads matter but not for long Negative ads don t really seem to influence urn out can be more memorable and stimulate knowledge about the campaign don t really affect turn out unless you don t do it 102314 Crime Race News We don t get coverage of social issues or local government when it bleeds it leads local TV especially similar agendas between print and broadcast through Key doesn t represent reality crime is overrepresented local news is the most trusted news for people who watch it 2 trends that are evident in news overall but that the local news has avoided I We ve seen an overall decline in trust of the news except trust in the local news remains high people really identify with a local news channel if it s a trusted source people will believe what they see local news has at some level the fundamental goal of giving citizens information to be good citizens ll We ve seen a decline in audience not true in local news they have gained viewers study that there was no campaign coverage on over half of the broadcasts from Wisconsin even when they do they don t really allow candidates to use the media to get through to voters Rank order newspaper and newscast crime really dominates the news hole larger percentage than in print even though both have crime ranked first Rank OrderAgendas Newspaper Newscast crime crime arts and entertainment human interest business fire human interest education city government health education business fire city government health arts and entertainment fire is number 3 for newscast because it s a good story visually maybe even though it might not be newsworthy episodic framing event based thematic framing substantive talks about policy and ways to fix it we don t get thematic framing for fires so it remains a problem Why local news may be reluctant to cover government it s pretty boring not a lot of action or visuals which local government are you covering your audience is from all over newspapers can zone their coverage for different parts of the metropolitan area but newscasts can t Why is crime so dominant something about crime makes it newsworthy the more likely it is covered the more likely people will think it s important strong agenda setting effect If politicians think people care about an issue they will talk about what they will do to stop it despite the fact that it isn t an actual problem Crime dominant topic started or is seen in the penny press it s a legitimate story but is it proportional violent crimes dominate crime coverage is far more likely to center on violent crime even though nonviolent crime happens more because of this we miss patterns that could affect our daily lives cultivation effect if watching the local news makes you scared of your city people will exaggerate the incidents in their own city hard to know if others are afraid of others because of the news Episodic coverage most coverage of issues in general especially crime people who are exposed to episodic coverage are more likely to think crimes are about bad apples individuals Thematic coverage more likely to see it as an institutional or structural problem there is a troubling relationship in coverage between race and crime page 1 or metro pages are more likely to have pictures of africanamericans than whites violent perpetuators are more often black in coverage but not in reality value of maintaining social order breaking social order the media cracks down a lot violations of social order by africanamericans are far more likely to be indicative of their community the discussion around it is far more likely to paint what has been deemed as disorder Ferguson Protests vs Pumpkinfest Coverage far less likely to have a broader national conversation if the protestors were white the problem was that both events were treated as social disorder as if the two events had people coming from the same place Gillian really explores these trends and ideas they show that we have an overrepresentation of violent crime mixed race story the racial aspect is far more salient in shaping whites attitudes than violence when shown a black perpetuator the readers were far more likely to advise punitive changes single exposure and it had this large effect what would years of the same coverage do to the public when the people who had seen no photo and only had the violent story were asked if they had seen a photo 60 percent said yes and 70 percent of that 60 percent said they saw a black person the local news has conditioned us to see something abductions are more likely to get national coverage if they are white girls especially middle class or wealthy Study the more stereotypically black physical features the more people will think the person is a criminal Media is an outgrowth influencing as well as a part influenced by society all of these decisions are natural they re not trying to screw blacks the media doesn t make people racists the effects reinforce already established opinion activates already latent prejudices and thoughts
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