COM 107 Gorham M003 Lecture Notes 9/3/2015 - 9/8/2015
COM 107 Gorham M003 Lecture Notes 9/3/2015 - 9/8/2015 COM 107
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This 4 page Class Notes was uploaded by Megan Shelton on Tuesday October 13, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by B. Gorham in Summer 2015. Since its upload, it has received 24 views. For similar materials see Communications and Society in Communication Studies at Syracuse University.
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Date Created: 10/13/15
Communication The transmission of meaning from one entity to another The linear model of communication Sender gt message gt Receiver meaning encoding symbols decoding meaning Encoding translating ideas into symbols Decoding constructing meaning from symbols There s always some sort of cycle of feedback Culture amp communication Culture the sum of our shared and contested meanings and experiences practices too Think TastyKakes and Philly cheesesteaks are popular in Philadelphia but the color Orange is popular in Syracuse Communication contributes to shared meaning and experience by distributing the texts from which we construct meaning Thus our media can both reflectandor construct culture by the meanings and images they contribute to our shared understanding Campbell culture as a skyscraper vs as transit map 0 Map is extensive and keeps going Why study communications amp society 0 Because communication as the transmission of meanings between people helps define and structure how we see the world around us Think about how important it is to be seen Eras in communication 0 Oral communication some cultures are still oral only 0 Stories limited by memory 0 Written circa 3200 BCE O Preserve information so memory is no longer a factor Q Can copy 0 Recordkeeping 0 Print circa 1453 in Europe 0 Gutenberg s innovation I In the 14503 there was a short supply of books I Growing demand among literate merchant class I Linen paper was very cheap I Made printing economically viable l 1453 Gutenberg Bible 0 By 1840s printing presses had spread all across Europe I Social changes brought on by printing press 0 The spread and fragmentation of knowledge 0 Knowledge into disciplines I Challenged authority of Papacy Q 1517 Martin Luther s 95 Theses Q Protestant Reformation O Indulgences money printed by Catholic churches that were basically get out of hell free cards churchgoers could pay a specific amount of money that would clear the sins for a certain amount of time I Huge moneymaker for churches l Spurred growing sense of nationalism 0 Spread vernacular local languages 0 Electronic telegraph 1844 photography radio TV 0 Telegraph l Significant advance forward in communication technology because it separates communication from transportation 0 Photography l Significant advance forward in communication technology because it captures a visual sense of reality 0 Radio I Significant advance forward in communication technology because there is now no longer a need for wires 0 Sounds voices music radio became a commercial medium began to take off during the 1920s 0 TV I Significant advance forward in communication technology because of how it connects people from all different backgrounds in different places and connects them all through one expenence 0 Think man walking on moon I Don t have to be literate or speak the language in order to understand the programs 0 Digital ARPAnet 1960s 20003 O ARPAnet Advanced Research Project Agencies network 0 At any time you can access a world store of communication 0 Not just major news broadcasting companies it can be anyone and everyone Al of these eras expand the ability of ideas to flow Why use media 0 Uses and gratifications approach 0 Put media to certain uses because we are seeking certain gratifications from them 0 Key assumptions l People are aware of their needs I People are relatively active media consumers Sets of reasons for watching TV 0 Surveillance motive 0 Keeping up with things that are going on I Think watching CNN because you want to know what s going on 0 To keep up 0 Social utility 0 Media are useful in us getting along with other people useful for us being social l Conversational currency 0 Media give us something to talk about I Media allusions Q Allusions to something from the media 0 Think line from a favorite film I Parasocial relationships 0 Feel as if you have a relationship with somebody through media 0 Think Brangelina feel as if you really actually know them 0 Identify formation and expression 0 Music in adolescence often shows this 0 Think Sometimes cannot separate actor from character 0 Buffering 0 Degree to which we actually use media to manage our moods O Unconscious mood management I Without being consciously aware that we do it our media selections often reflect our mood 0 Don t want someone weird sitting down next to you so you turn to your phone to show you are busy l Or Think in homes in which there are domestic violence TV is used to deflate potential tension 0 Diversion Q We seek to consume media sometimes to divert ourselves from whatever else is bothering us I This serves us to relax us and keep us away from the real world Think about how the Internet can fulfill some of these needs more effectively especially social media Digital s Power Media Convergence 0 Meaning 1 Technical 0 Can access all forms of media over digital devices 0 Meaning 2 Business 0 Crossplatform Media organizations can create content once but move it across multiple platforms to maximize profit and reach 0 Meaning 3 Producers 0 Media messages can be produced and distributed by big corporations or individuals 0 Prosumers we can be consuming and producing at different points or at the same time 0 Convergence has broken barriers between media technologies
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