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This 2 page Class Notes was uploaded by Katelynn Notetaker on Wednesday October 14, 2015. The Class Notes belongs to SCOM at James Madison University taught by Annick Dupal in Fall 2015. Since its upload, it has received 17 views.
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Date Created: 10/14/15
101215 SCOM 240 Lecture Notes Public Communication Situational amp Constitutive Rhetoric Public Communication Two Main Areas 0 Critique and Analysis Preserving and improving the integrity and quality of public communication Habermas Burke Goodnight 0 Practical Aspects Learning how to communicate with different audiences and publics 0 Public Address 0 Public Speaking 0 Advocacy amp Public Relations 0 Crafting and Critiquing messages and campaigns Concentrations Public Communication 0 Advocacy Studies 0 Public Relations Situational Rhetoric Old Rhetoric NeoAristotelian Rhetorical Situation Lloyd Bitzer 0 Focus on context Context shapes rhetoric A Fitting Response Constitutive Rhetoric New Rhetoric Sophistic Thor of Constitutive Rhetoric Maurice Charland Context is shaped by action Rhetocial Action Lloyd Bitzer Rhetorical Situation a kind of situation that calls for communication 0 Exigence an imperfection marked by urgency an obstacle something waiting to be done 0 It invites an utterance response 0 Audience The people who can do something about the problem 0 Not just those who hear the words 0 Constraints the factors that control and shape communication the message 0 The circumstances that the rector does not choose Situational Rhetoric 0 Old school rhetoric Adjusting messages to audience 0 Individuals respond to situations 0 Rhetoric is called forth by the situationcontext Maurice Charland 3 aspects of Constitutive Rhetoric 0 Defining and redefining audiences and context 101215 0 Social construct of reality 0 Criticizing old Rhetoric Constitutive Rhetoric Explicit 0 A genre 0 Provide a collective identity for audience 0 Make the audience a subject in a historical narrative 0 Call audience to act in accordance to the story Constitutive Rhetoric Implicit 0 All audiences have collective identityidentities 0 When speaker doesn t call on identity explicitly 0 Speaker calls on previous constituted identity 0 Reinforcing or rein scribing eXisting identity 0 Aware of it or not speakers always constitute reality through speech and communication
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