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This 2 page Class Notes was uploaded by Katelynn Notetaker on Wednesday October 14, 2015. The Class Notes belongs to SCOM at James Madison University taught by Annick Dupal in Fall 2015. Since its upload, it has received 31 views.
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Date Created: 10/14/15
SCOM 240 Lecture Notes Public Relations A strategic communication process that builds mutually bene cially relationships between organizations and their publics What is a crisis 0 Surprise 0 Threat 0 Short response time 0 Change Situational Crisis Communication Theory SCCT Coombs 2007 0 Three types of crisis 0 Response strategies 0 Organizational reputation Three Types of Crises Victim 0 Organization is the Victim 0 Natural disaster rumor workplace Violence product tampering 0 Accident 0 Organizational actions lead to unintentional harm 0 Operational error product recall 0 Preventable 0 Intentional human errors and organizational misdeeds Deception stealing breaking laws Strategies 0 Primary 0 Deny 0 Attack the accuser Denial Scapegoat Diminish 0 Excuse Justi cation Rebuild 0 Compensation 0 Apology Bolstering Reminder 101415 101415 0 Ingratiation Victimize
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