COM 107 WEEK OF 10/12
COM 107 WEEK OF 10/12 COM 107
Popular in Communications and Society
verified elite notetaker
Popular in Communication
This 5 page Class Notes was uploaded by Samuel Gozinsky on Thursday October 15, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by Prof. Chock in Fall 2015. Since its upload, it has received 29 views. For similar materials see Communications and Society in Communication at Syracuse University.
Reviews for COM 107 WEEK OF 10/12
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/15/15
COM 107 101215 Paying for it all media industries Paying for it all What who and how A D Production and distribution how is this media put out to the world Technology has changed over time and has created new ways to produce and distribute media Technology allows for different types of distribution Society and social changes impact of mass society people used to see a lot of movies they got a lot of their news from movies Film eventually dropped because people moved out to suburbs and there was a lot of theaters in cities so there was less viewership people started marrying younger and the baby boom made people stay home to take care of kids instead of going out to see movies People would save up to buy a house and have a family instead of spending money on movies Government and industry regulaton impact on distribution and production Behind the scenes Hollywood goes hypercommercial A B C D Ve A B C How does ownership of conglomerates in uence lmmaking decisions a Companies begin to think about how else threy can make money from a movie before they really ppitch the movie Disney thinks about theme park rides Other companies will try to make merchandise to sell and posters toys and they also will advertise for the movie on the network or channel that the conglomerate owns When a conglomerate owns the magazine or media that is reviewing the movie it wil obviously get positive feedback Synergy the combination coming together of many things with their different strengths to form one strong entity Tie in long term arrangement rtical and horizontal integration Horizontal integration a Concentrates ownership by acquiring companies that are in the same business such as several radio stations This can be dangerous because if a company decides that they don39t want to play a certain song or type of music they ccan wipe it out from an entire reigon Vertical integration a Concentrates ownership by acquiring companies that are in related business such as program production and distribution This could be an issue because if you have ownership and control distribution you can control who and how to access your info Crossownership VI VII W a Ownership of different kinds of media in the same geographical area If you own all of the outlets there is no alternative outlet and you can completely not display any particular information that you don39t like Media industry structures A Monopoly a Single rm dominates production and distribution B Oligopoly a A few rms dominate an industy C Limited monopolistic competition a A number of producers and sellers but few differentiable products in speci c categories Going to the movies A Production AND distribution a Studios and theaters companies used to make movies and own the theaters They only showed their own lms b Conglomerates and synergy today the idea that production and distribution must be owned separately is breaking down c Really big screens some movies its worth it to see on the BIG screen theyre taking advantage of technology like Jurassic world the martian etc d Small and smaller screens some productions are beign designed just for the phone Just for the small screen B Revenue a Average lm b 8090 of lms don39t make money at the domestic box of ce Marketing movies A Example selling dinosaurs a Box of ce home video premium cable B The international market many blockbusters make most of their money overseas C Content selection a Example The martian has China featured a lot in its plot so when it launches in China its going to make a lot of money Traditional model A Production costs usually done by an independent production company Laws prevented networks from owning their own production studios B Licensing network would pay production company to run the show twice C Advertising then the nnetwork would make money off of the sale of space for ads The cost of an ad spot uctuates from year to year D First run syndication syndication regular is when there are reruns At that point you39ve already paid for all of the production costs you just need to air the rerun and pay the production company again E Content a Decision making reliance on formats Advertiiser integrated model A Produced co produced independent a Example reality TV production is expensive to make in a studio reality tv is relatively cheap a huge studio system is needed 1 Purchase quotformatsquot 2 quotBiblequot rule plan how to produce a certain type of show and quotcoachquot someone from parent company who helps and gives guidance B Licensing C International ie endemol D Financing a Front end costs paid for up front by product placement b Product placement COM 107 101415 Regulating ownership and regulating content Alternative Voices A Major studios as distributors independent lm companies pair with major studios to use their distribution channels B Technology and alternative voices a Independent productions b Direct to internet Youtube TV apple tv are serving as distributors for independent content people aren39t trying to go directly to tv or movies instead going through internet c Social media and marketing independent music gets promoted on social media C Space for startups Media Regulation A Industry regulation a 1890 Sherman Antitrust act 1 Broke up monopolies speci cally designed for rail roads b 1934 federal communications act 1 Broadcast airwaves as public resource 2 quotpublic interest convenience and necessityquot 3 License was needed ffrom government to broadcast on a particular bandwith 4 Origin of PSA39s c 1948 paramount decision 1 Studio system vertical integration 2 Owned studios and distribution networks but was broken up d 1970 FinSyn 1 TV restrictions on networks 2 Repealed 1995 3 Cant produce and distribute but decision was repealed Changes in regulation A 19805 Growing Deregulation a Reagan marketplace economics b Example children39s TV 1 Program length commercials c Growth of oigopoies B 1987 39Fairness Doctrine39 eliminated a 1949 FCC rule 1 to air and engage in controversial issue programs that affect community 2 when offering such programming to provide competing points of view b Was removed and people didn39t have to give equal time to both sides of an argument Ownership and the impact of free speech A Telecommunications act of 1996 what you could say and how you could say it B Net Neutrality Feb 26 2015 VI V a b Open internet rules Or in other words companies that provide internet access cant prioritize certain content to get better quicker internet access but this is ok in terms of advertisements The First Amendment A Congress shall make no law respecting an establishment of religion or prohibiting the free exercise thereof or abridging the freedom of speech or of the press or of the right to the people peaceably to assemble and to petition the gov39t for a redress of grievances The fourth amendment A The right of the people to be secure in their persons houses papers and effects against unreasonable searches and seizures shall not be violated and no warrants shall issue but upon probably cause Gov39t censorship or self censorship A Selfcensorship a b C Production decisions Content decisions if things may come across as insensitive due to current events in movies iks school shootings etc they may be pulled from the production Awareness of audience sponsors market etc B Government regulation a b c FCC FTC Acts and laws National security if things are viewed as a matter of national security media members could get in trouble for broadcasting it C The Right to Publish a b e f D Re Frontline news war chpt 11 What did the pentagon papers story reveaI reasons why we became involved in the Vietnam war there had apparently been some government deception involved in this What was the nixon39s administrations39 reaction and why did they view this as a violation of the espionage act They threatened to sue because the pentagon papers were national security and secret What was the supreme courts decision on the pentagon papers they ruled in favor of the papers39 right to post pieces of the pentagon paper How might this ruling been affected by public opinion How does current public opinion differ porters39 Privilege
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'