COMM 2713 Prof Edy lecture notes OCT 05
COMM 2713 Prof Edy lecture notes OCT 05 COMM 2713 - 001
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This 1 page Class Notes was uploaded by John Notetaker on Thursday October 15, 2015. The Class Notes belongs to COMM 2713 - 001 at University of Oklahoma taught by Jill A Edy in Fall 2015. Since its upload, it has received 20 views. For similar materials see Communication Theory in Journalism and Mass Communications at University of Oklahoma.
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Date Created: 10/15/15
COMM 2713 OCT 05 2015 Prof EdyMeeks MON General info We had a review over the quiz The next quiz is going to focus on practical applications for the real world 0 Expectancy Violation Theory 0 Key thing How do we react when someone does something unexpected This is similar to attribution theory 0 Expectancies Come from Context cultural norms Relationship How you know a person Predictive or Prescriptive Predictive More personal basis 0 Prescriptive Basis in cultural norms Strangers We maintain social norms for this relationship amp situation Known These kind of relationships maintain that your friends will know all the different sorts of your weird tendencies o Violations Bizarreness Effect Violations cause arousal and make us pay attention Positive when someone violates an expectancy and you re ok with it maybe because they re attractive Negative When you re doing less than expected and you re also not attractive o Bizarreness Effect The effect of remembering something because it was bizarre o Communicator Reward Valence Reward desirable communicator relationship and interaction The bene ts outweigh the costs 0 Interacting with a person ends in tangible rewards Where meaning is equivocal or ambiguous reward plays an even greater role