Week 7 Notes
Week 7 Notes 2601.0
Popular in Princpls Jour & Networked Comm
Popular in Journalism and Mass Communications
This 3 page Class Notes was uploaded by Sheridan Gill on Friday October 16, 2015. The Class Notes belongs to 2601.0 at University of Colorado taught by Kodas,Michael in Fall 2015. Since its upload, it has received 24 views. For similar materials see Princpls Jour & Networked Comm in Journalism and Mass Communications at University of Colorado.
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Date Created: 10/16/15
Journalism Week 7 Notes 10715 Who do we work for 0 Elements quotJournalists rst loyalty is to citizensquot In other words we should be working for the public The Facts Minimum wage in 196039s WSJ Newsroom staf ng has fallen signi cantly Even 20 years ago 40 of stories were based partly on press releases Today nearly one public relations specialist per 100000 people in the population Theirjob manipulate lournalism by Edward Bernavs father of public relations quotThe conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our countryquot Origins of Independent lournalism Newspaper publishers began substituting editorial independence for political ideology in the late 19th century 0 1896 Publisher of NY Times thought people were tired of Independence to Isolation Professionalism and detachment has led to disengagement from the community isolation Journalism is now more subjective and judgmental Journalists mediate what public people say rather than simply report it o 4 Roles o Disseminator o Interpretive Most popular 0 Adversarial o Populist Mobilizing Journalism businesses has become dif cult Cost cutting rather than expanding news and enhancing its appeal If it doesn39t sell it isn39t news o A shift from what to why interiorizes public life 0 About the psyche and motives of politicians rather than outcomes My Times Policies quotWe gather information for the bene t of our audiencequot Staff members may not accept free or discounted transportation or lodging Sports No gambling no free tickets no meals no freebies of any kind News and advertising are separate A wall between editorial and advertising Elements A different take 0 With the wall one side was dedicated to business the other to journalism 0 Business won journalism and thus citizens lost 0 Solution both sides must be dedicated to journalism in the service of citizens Elements The Challenoe Citizens see sensationalism in journalism Exploitation too journalists in it for the buck Or personal fame Or a perverse joy in happiness Introduction to Advertising The agency model is changing o Increasing fragmentations among agencies The Role of data plus the growth of digital o More interactive ads 0 Clients expect more results Media landscape fragmentation o A 2nCI golden era for strategy 0 Need for strong storytelling 0 Advertising has become lazy and a bit lost 0 The power of storytelling remains as important as ever 0 Our attentions are pulled in multiple directions and multiple stimulations in order to tell great stories 0 Your network is everything 0 All about who you know 0 Don39t burn bridges o Informational interview etiquette This is a competitive industry 0 Consistency and persistence is key 0 Opportunity is luck meeting preparation 0 Your rst job will not be your job for life 0 Be informed 0 Show your passion 0 Do your homework on the company and even the person before the interview 0 Have a strong foundational understanding of how the industry works 0 Find the company that39s best for you 0 What works for someone else may not work for you 0 Chase people and opprotunities not solely company reputations o The early years are critical in skill development nd people you want to learn from 0 Pay it forward 0 One day it will be your turn to help an aspiring Advertising professional Take the blue pill and the story ends You wake up in bed and go on with life Take the red pill you stay in wonderland and I show you how deep the rabbit hole goes All l m offering is the truth nothing more
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