Week 7. Chapter 8.
Week 7. Chapter 8. JRN 360
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This 2 page Class Notes was uploaded by Anyce Notetaker on Sunday October 18, 2015. The Class Notes belongs to JRN 360 at Central Michigan University taught by William Barre in Fall 2015. Since its upload, it has received 33 views. For similar materials see Advertising Principles in Journalism and Mass Communications at Central Michigan University.
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Date Created: 10/18/15
October 13 2015 the creative process 0 how to get an idea I immersion gt read and research I ideation gt something look at from many different angles and creates new ideas I brainfog gt this is when ideas may hit a wall and want to quit I incubation gt letting subconscious works on it when the conscious lets it go I illumination gt idea nally comes I evaluation gt does it or will it work Is it on strategy 0 use visual effective I a picture can capture twice as many viewers I it primary used to grab the attention I stick in the memory I communicates quickly Designer Art Director tools 0 photos I authenticity makes it powerful I photo add credibility and more realistic I use is determined by strategy 0 illustration I focuses on the highlight of the image I can create something that photos can not can create a certain kind of feeling or look I more fanciful 0 color I can attract attention I give realism I establish mood I build brand identity I creates balance I lack of color gt dignity and sophistication I spot of color gt stands out and attracts attention 0 type I the appearance of ad39s print matter I the type includes font capitalization variation in shape column width size of type legibility I it should be easy to read as well as contribute to the meaning of the message through design and its aesthetic role 0 print layout I a plan that imposes order and creates arrangement that is pleasing to the eye picture window all art gt picture takes up the whole page non liner gt not balance Not clearing the gutter or the middle where the two opposite pages meet dominate type gt mostly wording and font panel grid grunge I layout stages 1 thumbnail skecthes 2 rough layout semicomps comprehensives gt this is when it is shown to the client mechanicals nal high resolution lm CNUIbb October 15 2015 layout 0 arrangement of elements on a paper 0 good layout I unity gt elements are pinned together as one I balance gt the majors things on the page are balancing each other out I direction gt this leads the views eyes somewhere on the page mostly to the brand product or packaging I dominance gt something major and strong on the page out of home 0 most people do not read print anymore and in order to stay in the viewer39s face advertising must be taken outside of the home 0 Less is more I advertising should be brief and communicates to the viewer quicker than print 0 Anything can be use as a venture of out home I sides on buildings transportation buses taxis trains etc bus stops train stations etc I advertisers are hardly using billboards When they do the ad should violating the rectangle 0 take up the whole board 0 go above and beyond the board I should be unexpected and cause a disconnect from the board ex 3D images using the space above and on the sides of the billboard the ones smaller and closer to the grounds is for the pedestrians and slow movers of the urban area 0 may involve compulsion for closure I the need for the brain to finish something cut or tore off
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