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October 14th Notes

by: Audrey West

October 14th Notes UAPP110

Audrey West
GPA 3.08
Changing the World and Public Policy
Erin Knight

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Notes from Oct 14th - Guest Speaker Dr. Yanish
Changing the World and Public Policy
Erin Knight
Class Notes
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This 2 page Class Notes was uploaded by Audrey West on Sunday October 18, 2015. The Class Notes belongs to UAPP110 at University of Delaware taught by Erin Knight in Summer 2015. Since its upload, it has received 12 views. For similar materials see Changing the World and Public Policy in Public Health at University of Delaware.

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Date Created: 10/18/15
October 14th Guest Speaker Roles of Media Dr Yanich First my conclusions News presentation makes citizenship difficult to practice Audience is treated only as consumers 0 Audience becomes the commodity it is SOLD to advertisers Constructed reality is re ected in pejorative images because it sells Reality is being delivered by forces public cannot change Opportunities to exercise citizenship are few News is A construction 0 Every day organizations decide what we will hear see and read 0 Their version of reality Explicit promises of equality quotAnd that s the way it isquot Walter Cronkite signing off on CBS evening news Reality is set up for grabsquot Captain Hawkeye Pierce News is Zerosum game 0 Some things IN other things OUT 0 Limited time or space Extraordinary 0 Not a MIRROR that re ects everything 0 A BEAM that searches for extraordinary aspects of human condition I Dog bits man not a story I Man bites dog THAT S a story News as Product News is market driven Profit motive Credence good News producers construct the newscasts Not to INFORM the audience But to DELIVER that audience to a set of advertisers A prescription for creating reality Every news story should without sacrifice of probity or responsibility display the attributes of fiction drama It should have structure and con ict problem and denouement rising action and denouncement rising action and falling action a beginning a middle and an end Should have a beginning middle and end 0 Want to sell to the people for advertisement These are not only the essentials of drama they are the essentials of narrative Is this really realistic Giving people the truth Award winning stuff a disconnect Audience only reacts We do not question the reality Only react to it as if it were on objective fact We do not function as citizens 0 Rather as consumers that s how the news people want you Remedies Where to intervene The organization The market The individual viewer Individual viewer change Critical pause Single criterion to every news story 0 What makes the story news A consumer does not mean citizen If something is wrong ACT like it 0 Don t apologize for acting like it We do it regarding consumer goods services 0 Exit Voice Loyalty DO something 0 About the information you receive as a citizen


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