CMN 140: Week 1 Lecture Notes
CMN 140: Week 1 Lecture Notes CMN 140
Popular in Intro Mass Comm
verified elite notetaker
Popular in Communication Studies
This 4 page Class Notes was uploaded by Brittney Bui on Sunday October 18, 2015. The Class Notes belongs to CMN 140 at University of California - Davis taught by Laramie Taylor in Fall 2015. Since its upload, it has received 28 views. For similar materials see Intro Mass Comm in Communication Studies at University of California - Davis.
Reviews for CMN 140: Week 1 Lecture Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/18/15
Lecture 1 Mon 928 L Taylor CMN 140 The Media Environment amp Media Literacy A book s theme is what the central topic of the story is Ex Green Eggs and Ham 0 Do not judge a book by its cover 0 Protrying new things being adventurous 0 Exploration and adventure are rewarding past times Ex Frozen 0 Love is caring for others more than you care for yourself 0 All characters relationships tie into this theme Media Usage Generation M2 2010 KFF Study Changes 20042009 I 8 to 18 yr olds change in average amount of time spent with each medium in a typical day Music 231 hrsday 047 TV 429 hrsday 038 Computer 1 29 hrsday 027 Video Games 1 13 hrsday 024 Print Media 038 hrsday 005 Movies 025 hrsday I 18 22 year olds watch the least amount of TV Adults watch about the same amount of TV than children do In 2011 they watched an average of 115 hrsday Children s Media Use Total media exposure 1045 0 Total media time 738 o Multitasking proportion 29 o 75 have an mp3 player 0 71 have a TV in their bedroom New Media Use Patterns Binge Watching What s the appeal 0 Escape reality cliff hangers bored 0 Data collected by Netflix Binge Viewing 26 episodes at one go Most Americans do it Half of bingeviewers do so socially Available Content Endless Options 0 130 million books 0 31 million hrs of TV annually 0 26 million songs books videos on iTunes 0 Google indexes 3550 billion web pages Shenk on Data Smoo We have way too much information to handle 0 Too many messages so it s hard to process and make decisions 0 Media makes decisions for us 0 Ex Customizes your interests on your page 0 Algorithms help Shenk believes they are inadequate 0 Professional informationsorters help Shenk believes that journalists help 0 We rely on media in this increasingly complex world Automaticitv in Media Choice We are often fairly reflexive in media choice 0 People don t think deeply into the message and automatically absorb it 0 TV movies music amp the least objectionable choice 0 Ex Netflix doesn t have the best movies but people still love it Automaticitv in Media Processind Interpretation on autopilot Selective attention retention 0 Cognitive Misers our ability to critically think is a finite resource 0 Shortcuts to function in a different world than we live in 0 Some shortcuts are engrained and some are conditioned Media Literacv Literacy ability to effectively use messages Reducing harm and increasing efficacy I Increasing media literacy Building Blocks Personal Locus Ex ML in action Reducing harm Chicago school children amp media violence Reducing influence Agenda setting amp politics Lecture 2 Wed 930 L Taylor CMN 140 The Audience The Individuals What does it mean to be a part of an M 0 Receiving the message Processinginterpretation 0 Participant Producing messages Information Processing What we learn and attend to depends on what we are knowledgeable about Media influence depends on personal knowledge 1 Filtering is to attend OR ignore a message 0 Macro the message Filter out entire messagemessage systems Selective exposure Ex Not paying attention to Starbucks music when you order 0 m some elements of the message 2 Meaning Matching is the when the symbol in the environment matches the symbol in your head 0 What in my knowledge is available for me to work with 3 Meaning Construction is the using your knowledge of what the message symbolizes to try to make sense of it 0 Interpretation deduction induction 0 Multiple meanings are possible for every message 0 This is what an audience does 4 Meaning Making 0 Not necessarily effortful What determines if it makes it past your future Internal biases If it interests us 0 How accessible it is Likelihood of immediate impact Reception Analvsis we actively make meaning as we consume media content 0 Everybody sees a slightly different show 0 Ex The chair exercise everyone interprets Let It Go differently Preferred Reading 0 Reinforces status quo 0 Most overt 0 Average person watching passively Nedotiated Meaning 0 Counter to preferred reading 0 Informed by personal valuesexperiences Exposure to Media Content gt Physical Exposure in proximity 0 Being exposed does not mean you re part of the audience gt Perceptual Exposure sensory perception 0 My senses take it in 0 Ex Being high while watching a movie you re not really there but you are still watching it gt Psychological Exposure message is actually processed 0 Develop an emotional attachment 0 Ex Crying while watching The Notebook Coectively Physical Exposure Perceptual Exposure Psychological Exposure Attention Exposure States 0 Automatic State exposed but not sought or interested in any meaningful way 0 Ex Gym TVs ads on radio Attentional State conscious active Transported State lose awareness of separateness 0 It s not desirable to be in the transported state with every message SelfReflexive State thinking about processing message 0 As we are experiencing it o Reflected on state of mind
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'