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CMN 140: Week 1 Lecture Notes

by: Brittney Bui

CMN 140: Week 1 Lecture Notes CMN 140

Brittney Bui
GPA 3.59
Intro Mass Comm
Laramie Taylor

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About this Document

Topics include media usage, media literacy, audience, information processing, reception analysis, and more.
Intro Mass Comm
Laramie Taylor
Class Notes
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This 4 page Class Notes was uploaded by Brittney Bui on Sunday October 18, 2015. The Class Notes belongs to CMN 140 at University of California - Davis taught by Laramie Taylor in Fall 2015. Since its upload, it has received 28 views. For similar materials see Intro Mass Comm in Communication Studies at University of California - Davis.

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Date Created: 10/18/15
Lecture 1 Mon 928 L Taylor CMN 140 The Media Environment amp Media Literacy A book s theme is what the central topic of the story is Ex Green Eggs and Ham 0 Do not judge a book by its cover 0 Protrying new things being adventurous 0 Exploration and adventure are rewarding past times Ex Frozen 0 Love is caring for others more than you care for yourself 0 All characters relationships tie into this theme Media Usage Generation M2 2010 KFF Study Changes 20042009 I 8 to 18 yr olds change in average amount of time spent with each medium in a typical day Music 231 hrsday 047 TV 429 hrsday 038 Computer 1 29 hrsday 027 Video Games 1 13 hrsday 024 Print Media 038 hrsday 005 Movies 025 hrsday I 18 22 year olds watch the least amount of TV Adults watch about the same amount of TV than children do In 2011 they watched an average of 115 hrsday Children s Media Use Total media exposure 1045 0 Total media time 738 o Multitasking proportion 29 o 75 have an mp3 player 0 71 have a TV in their bedroom New Media Use Patterns Binge Watching What s the appeal 0 Escape reality cliff hangers bored 0 Data collected by Netflix Binge Viewing 26 episodes at one go Most Americans do it Half of bingeviewers do so socially Available Content Endless Options 0 130 million books 0 31 million hrs of TV annually 0 26 million songs books videos on iTunes 0 Google indexes 3550 billion web pages Shenk on Data Smoo We have way too much information to handle 0 Too many messages so it s hard to process and make decisions 0 Media makes decisions for us 0 Ex Customizes your interests on your page 0 Algorithms help Shenk believes they are inadequate 0 Professional informationsorters help Shenk believes that journalists help 0 We rely on media in this increasingly complex world Automaticitv in Media Choice We are often fairly reflexive in media choice 0 People don t think deeply into the message and automatically absorb it 0 TV movies music amp the least objectionable choice 0 Ex Netflix doesn t have the best movies but people still love it Automaticitv in Media Processind Interpretation on autopilot Selective attention retention 0 Cognitive Misers our ability to critically think is a finite resource 0 Shortcuts to function in a different world than we live in 0 Some shortcuts are engrained and some are conditioned Media Literacv Literacy ability to effectively use messages Reducing harm and increasing efficacy I Increasing media literacy Building Blocks Personal Locus Ex ML in action Reducing harm Chicago school children amp media violence Reducing influence Agenda setting amp politics Lecture 2 Wed 930 L Taylor CMN 140 The Audience The Individuals What does it mean to be a part of an M 0 Receiving the message Processinginterpretation 0 Participant Producing messages Information Processing What we learn and attend to depends on what we are knowledgeable about Media influence depends on personal knowledge 1 Filtering is to attend OR ignore a message 0 Macro the message Filter out entire messagemessage systems Selective exposure Ex Not paying attention to Starbucks music when you order 0 m some elements of the message 2 Meaning Matching is the when the symbol in the environment matches the symbol in your head 0 What in my knowledge is available for me to work with 3 Meaning Construction is the using your knowledge of what the message symbolizes to try to make sense of it 0 Interpretation deduction induction 0 Multiple meanings are possible for every message 0 This is what an audience does 4 Meaning Making 0 Not necessarily effortful What determines if it makes it past your future Internal biases If it interests us 0 How accessible it is Likelihood of immediate impact Reception Analvsis we actively make meaning as we consume media content 0 Everybody sees a slightly different show 0 Ex The chair exercise everyone interprets Let It Go differently Preferred Reading 0 Reinforces status quo 0 Most overt 0 Average person watching passively Nedotiated Meaning 0 Counter to preferred reading 0 Informed by personal valuesexperiences Exposure to Media Content gt Physical Exposure in proximity 0 Being exposed does not mean you re part of the audience gt Perceptual Exposure sensory perception 0 My senses take it in 0 Ex Being high while watching a movie you re not really there but you are still watching it gt Psychological Exposure message is actually processed 0 Develop an emotional attachment 0 Ex Crying while watching The Notebook Coectively Physical Exposure Perceptual Exposure Psychological Exposure Attention Exposure States 0 Automatic State exposed but not sought or interested in any meaningful way 0 Ex Gym TVs ads on radio Attentional State conscious active Transported State lose awareness of separateness 0 It s not desirable to be in the transported state with every message SelfReflexive State thinking about processing message 0 As we are experiencing it o Reflected on state of mind


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