Chapter 7: Attitudes
Chapter 7: Attitudes PSYS 350
Popular in SOCIAL PSYCHOLOGY
Popular in Department
This 2 page Class Notes was uploaded by Kayla S on Monday October 19, 2015. The Class Notes belongs to PSYS 350 at Western Kentucky University taught by Wichman, A in Fall 2015. Since its upload, it has received 20 views.
Reviews for Chapter 7: Attitudes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
Date Created: 10/19/15
The Three Components ofAttitudes Attitude evaluation ofan object along a positivenegative dimension involves effect cognition behavior Attitudes are associated with specific intentionsactions Measuring Attitudes numerical scale used to assess attitudes includes a set of possible answers w labelled anchors on each extreme ieetc Response latency time it takes to respond to a stimulus like an attitude question can measure accessibility centrality of attitude and so calculate how strongly one attitude is linked to another Implicit attitudes measures indirect attitude measures that don t involve selfreport Predicting Behavior From Attitudes Inconsistencies between attitudes and behavior attitudes may conflict rift between affective component might determine behavior and cognitive actual attitude The contaminating effect of introspection is limited to times when the attitude basis is largely affective when the true source of the attitude is hard to pin down Attitudes based on firsthandexperience predict subsequent behavior betterthan those derived secondhand Attitudes toward something is usually an expression towards the stereotype Predicting Attitudes From Behavior Cognitive Consistency Theories holds that people try to maintain balance amongtheir beliefs cognitions and sentiments ie buying stuff Beyonc likes because you thinkthe world of Beyonc maintains that inconsistencies between a person s thoughts sentiments behaviors create dissonance which spurns efforts to restore consistency Effortjustification tendency to reduce dissonance byjustifyingtimeeffortmoney devoted to something that didn t turn out as you d hoped sweet lemons rationalization quotit s really not so bad Induced forced compliance subtly compelling peopleto behave inconsistently wtheir beliefsattitudesvalues to elicit dissonance We ought to experience dissonance whe never we act in ways that are inconsistent w ourcore valuesbeliefs and 1 2 3 4 Behaviorwasfreely chosen Wasn t sufficientlyjustified Had negative consequences Those consequences were foreseeable Selfaffi rmation bolstering identityselfesteem by taking note of important elements of our identity Postdecision dissonance may be universal but conditional prompts differ Westerners concern about making a choice that reflects well on them Easterners concern about making a choice approved by others