PUBLIC SPEAKING COMM 114
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This 1 page Class Notes was uploaded by Luciano Sauer on Monday October 19, 2015. The Class Notes belongs to COMM 114 at Radford University taught by Staff in Fall. Since its upload, it has received 13 views. For similar materials see /class/224731/comm-114-radford-university in Communication at Radford University.
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Date Created: 10/19/15
COMM 114 Lecture 6 February 25 2008 Today you will 1 see hear and evaluate a student delivering an informative speech about a di erent culture 2 learn the guidelines for your third graded speech the persuasive speech 3 learn some strategies of persuasion mentioned in Chapter 16 and 4 view and analyze a persuasive speech Chapter 16 The Strategy of Persuasion 1 Establish your credibility 32429 a De nition the degree to which listeners believe a speaker b Constituents l Competence the audience39s View of the persuader s to speak on the topic 2 Trustworthiness the audience39s View of the persuader s an 3 Dynamism the audience39s View of the persuader s an for communicating c Stages of credibility 1 Initial credibility the persuader s image or reputation communicating to the audience 2 Derived credibility the image listeners develop of the persuader as he or she communicates 3 Terminal credibility the audience39s image of the persuader the message has been received 2 Focus your goals 329 Strategies a b 3 Connect with your listeners 33032 Establish common ground with your audience See the four guidelines discussed in your textbook
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