Media & Social Influence
Media & Social Influence COM 611
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Date Created: 10/19/15
Strong 1 Deborah Strong COM 611 Media and Social In uence Dr William J Brown July 19 2003 Gritty Spirituality Teen Involvement in Missions When missionary Jim Elliot was just 23 years of age he wrote in his journal For youth there is special wretchedness for then the powers within con ict most bluntly with the powers without Restraint is most galling release most desired To compensate for these youth has special powers Zoba 56 The wretchedness and special powers of today s youth have been brutally displayed in the string of school shootings over the past few years and other alarming trends like copycat suicides selfmutilation anorexiabulimia and complete body tattooing This generation known as the Millennials is characterized by extremes 7 both positive and negative Despite some of the troubling behaviors of the Millennials there is good news Seventy eight percent of teenagers say religion is important to them and many identify themselves as spiritual though few want to be labeled religious 57 Christian pollster George Bama notes that two out of three teens strongly desire a personal relationship with God The downside is that fewer than half of these kids are excited about church wwwbama org This leaves many church leaders wondering how to best reach this complicated and con icted group of kids This paper proposes using short term mission trips to reach American youth Involvement in missions could help harness the wretchedness of youth which Elliot mentioned and provide a positive release for their special powers Persuasion strategies using media can effectively motivate teens to become involved in short term mission trips The goal of this paper s Strong 2 persuasion strategy is to recruit teens to sign up for a short term mission trip Many organizations and ministries conduct short term mission trips designed speci cally for teens Appendix A A short term mission trip ten days to two or three months provides the kind of gritty spirituality which animates many of today s teenagers I have observed this phenomenon up close and personal while guiding over fty short term mission teams in Nepal Without exception the most dynamic effective teams I host are those teams with teenagers Teens are full of energy and enthusiasm and they sincerely want to make a difference in this world They are usually up for any challenge you can throw at them Thus they make ideal candidates for short term mission trips A persuasion campaign to reach teens for missions can be done easily effectively and in a financially feasible manner for church youth groups The principle of social proof will be 39 Jinal 39 media The Principle of Social Proof Defined Social proof is the primary in uence strategy which will be implemented in this persuasion campaign used to recruit teens for short term mission trips The principle of social proof states that we determine what is correct by finding out what other people think is correct Cialdini 100 Social proof works handinhand with common teen peer pressure Peer pressure is often seen as a strong motivating factor in conformative behavior among youth Social proof s theoretical framework comes from Albert Bandura s Social Cognitive Theory Also known as Social Learning Theory this theory simply posits that individuals learn by observing actions of others and modeling the behaviors of others with whom they interact or observe in the media Bandura 23 People copy the actions they observe based on positive and negative consequences Observation is a primary means of behavior motivation Strong 3 Whether we are fully aware of it or not all of us teens and adults alike look to others to help us decide how to act to guide our behavior to determine whether something is right or wrong The more we see people doing something the more correct it seems for us to model their behavior For example I am not a big fan of baseball However my father loved the Boston Red Sox so he d coerce me into going along with him to Fenway Park to watch their games I clearly remember the last game we saw together the year before he died The Red Sox were down by three runs in the ninth inning The crowd was screaming stomping their feet clapping their hands throwing things around and taunting the opposing team unmercifully Thousands of people were functioning as one united mass of loud obnoxious crazy people I am generally not one to follow the crowd but I quickly found myself screaming clapping stomping and taunting the other team right along with everyone else Why did I begin acting that way when it is usually not in my calm quiet nature to do so It s simple the principle of social proof was at work Everyone else was doing it and doing it so loudly I just felt I had to join them I found it impossible to just sit there like a bump on the log I matched my behavior to the obnoxious behavior of all the screaming folks around me In a nutshell the rule of social proof simply means following the crowd We view a behavior as correct in any given situation to the degree that we see others performing it The greater the number of people who find any idea correct the more a given individual will perceive the idea to be correct In other words the actions of those around us are important guides in defining how we will act Sales and motivation consultant Cavet Robert tells his sales trainees Since 95 percent of the people are imitators and only 5 percent initiators people are persuaded more by the actions of others than by any proof we can offer Cialdini 101 Strong 4 Marketers reap huge bene ts by using the rule of social proof They often apply this rule to their competitive advantage by featuring testimonials that show how delighted some people are with a particular product or service Rieck 44 We are all driven in so many ways to conform Smart marketers use this knowledge to their advantage This is why bartenders salt their tip jars If others are tipping it must be the right thing to do Social proof is what psychologists call a decision heuristic 7 a shortcut for making decisions Life is too complicated to carefully evaluate every element of every situation so we learn to take shortcuts to help us make what are usually reasonable and reliable decisions Rieck 45 Social proof works best when someone sees others most similar to themselves using a product or service They should be able to say Yes these people are like me and they are doing it So I m the type ofperson who should do it too Rieck 45 Ifthe others you show are not similar the social proof principle will not be as effective The rule of social proof works directly when you are selling something because most transactions involve personal gain or clear benefits You trigger the Yes response by showing others who have said Yes Rieck 45 Social Proof Literature Review Much of the research done with the social proof principle includes studies with a negative connotation The dynamics of social proof along with commitment and consistency principles have been exploited to destroy countless numbers of lives The Reverend Jim Jones of the The People s Temple convinced 910 of his followers to willfully and peacefully commit suicide Cialdini 130 Millions of Jews died in part because they believed that they were only being moved to relocation camps when all the evidence suggested otherwise Jason 1 But since everyone else was doing it they did too Thousands of people participated in killing the Jews Strong 5 partly because they observed everyone else doing it 2 This was the power of social proof at its worst In a well controlled experiment by psychologists Robert Liebert and Robert Baron children were shown lmed depictions of violence They watched excerpts in which people intentionally harmed other people They found that the children acted more aggressively toward one another after watching others act out their aggressions toward one another This held true for both girls and boys Frequent depictions of violence and aggression cause children to act in signi cantly more harmful ways toward other children Liebert and Baron 474 This is a prime example of how the principle of social proof works in a negative behavioral manner The Chicago doomsday cult The Guardians is another example of the negative effects of social proof This was a group ofpeople who were completely deceived by others So massive was the commitment to their beliefs even though no saucer had landed no spaceman had knocked no ood had come nothing had happened as prophesied 7 the group established proof for the validity of its beliefs social proof Cialdini 110 They were certain that the more people they could convince their beliefs would come true Since the physical evidence did not come true the social evidence kept them together When such groups such as the Dutch Anabaptists build social proof for their beliefs through effective recruitment efforts they have grown and prospered When the Anabaptists saw their prophesied year of destruction 1533 pass by they became radically evangelistic and poured unprecedented energy into making new converts So powerful was the snowballing social evidence in support of the Anabaptist position that it rapidly overwhelmed the disconfirming physical evidence and turned twothirds of the population of Holland s great cities into adherents Cialdini lll Strong 6 All of the examples discussed up to this point have dealt with the negative effects of social proof but social proof can also produce positive effects The principle of social proof works best when the proof is provided by the actions of many other people Milgram 81 Social poof is also most effective when someone observes others who are most similar to them Psychologist Robert O Connor s research on socially withdrawn children shows how filmed examples changed the behaviors of socially withdrawn preschool children After watching the lms the socially withdrawn children modeled the more extroverted behavior they had seen acted out by other children Cialdini 103 Health researchers have found that a schoolbased antismoking program has lasting effects only when it used sameage peer leaders as teachers Murray 275 Another study looked at the effects of film modeling by showing a film depicting a child s positive view in going to the dentist This lowered other children s dental anxieties principally when there were the same age as the child seen in the film Melamed 1358 Consistency and Commitment Principles Modeling social proof and consistencycommitment principles can all be used to in uence the behavior of others through the power of persuasion Consistency and commitment principles work together as two rules for in uencing the behavior of others and for getting them to do what the persuader wants them to do The power behind these two elements is quite simply a person s desire to be and to appear consistent with what she has already done Once someone has made a choice or taken a stand she will encounter personal and interpersonal pressures to behave consistently with that commitment Once a person s minor commitment is gained she will more easily move to a deeper commitment to be consistent Fatt 22 Public commitments tend to be lasting commitments Cialdini 72 Strong 7 All of the above persuasion principles will be used along with a multimedia presentation to persuade teens to sign up for a short term mission trip Methodology and Media Use It is imperative to choose the most appropriate mediummedia for any persuasion message It is also important to target your message to a speci c audience The target audience for this communication persuasion campaign is teens in churches Depending on a church s circumstances and resources one could use a singlemedium or a combination of media for this persuasion message One medium approach Using only one medium 7 video music drama print or any other medium 7 is relatively simple to manage The disadvantage to this approach however is that your product must stand alone and it therefore loses the potential reinforcement that other media can bring to it Multimedia approach 7 The advantage to using a combination of media is that different media have different characteristics which can complement one another For example if you use a combination of video and print 0 The video component is able to reach a mass audience and it can also communicate a broader message 0 The print materials can complement this by conveying more detailed information which can be kept by readers and used for future reference 0 Additional messages whether through the use of video music or drama reinforce the print materials Strong 8 It is also possible to use different media at different times in different places This is slightly easier to manage than a project in which several media are used simultaneously It also has several benefits 0 The credibility and popularity of one medium can lend credibility and popularity to another medium that has not yet begun For example short printed articles or testimonials in a church bulletin can lead up to a longer length video presentation Different media can also help you reach more members of your target audience more effectively Some youth are motivated by sight more than sound They would be persuaded more by print messages Other youth are more highly motivated by sound Videos music and dramatic presentations would most effectively reach these youth 0 Drama presentations can be used to reinforce the message of print music and video presentations Using a multimedia combination is almost always more powerful than using a single medium While a multimedia approach requires more project management and coordination the benefits are worth the effort the synchronization of media can immediately reinforce your messages Just as advertisers use radio television and print to increase the impact of their advertisements having more than one source of information adds credibility to your persuasion message All of the media used for this persuasion campaign will display teenagers Similar social conditions produce similar responses People especially if they are unsure of themselves follow the lead of similar others Who is more similar to a teenager than another teenager If a lot of teenagers are doing the same thing social proof principle posits that other teenagers will want to do it too When social proof is operating people think They must know something we don t Strong 9 If a teenager is uncertain they are willing to place an enormous amount of trust in the collective knowledge of the crowd They will react to the principle of social proof The principle of social proof states that one important means that people use to decide what to believe or how to act in a situation is to look at what other people are believing or doing The principle of social proof can be used to stimulate a teen s interest in missions and motivate them to commit to taking a short term mission trip most effectively by watching other teens just like them doing it Since people are more inclined to follow the lead of others most similar to them the use of teenager testimonials will be used in all the media used Adults will be conspicuously absent in everything presented We all like things which are familiar to us Zajonic 249 Since greater liking leads to greater social in uence the subjects will be most persuaded by using other teens 7 people they actually know like and can relate to on a personal level Video testimonials of their peers a pamphlet yer of testimonials inserted into church bulletins a drama group musical presentations and published statements can all be implemented to in uence and increase commitment to a short term missions trip This multimedia approach will be used in this persuasion campaign Testimonials Peer testimonials are an effective tool to use with social proof principles because social proof operates most powerfully when we are observing the behavior of people just like us Festinger 119 We are more inclined to follow the lead of a similar individual than a dissimilar one Schultz 27 This is one reason why average peopleonthestreet testimonials are so effective People tend to believe what other people believe especially people they respect and who are the most like themselves Neitlich 1 There are several ways to use social proof to build Strong 10 credibility testimonials case studies reprints of articles and interviews All of these will be used in this persuasion campaign but the emphasis will be on testimonials of teens Teenagers will speak directly to other teenagers in all the messages presented Each testimonial case study article and interview will include o a photo of the person their full name and contact information used with permission using actual photos and real names increases credibility 0 their quote with a headline that captures the essence of what they are saying 0 the quote should be set apart with a nice border andor color so people can t miss it Sample Testimonials The testimonials below were gathered from random members of two youth teams which came to Nepal during the summer of 2003 They wrote these comments on a nal evaluation form which they lled out on the last day of their trip during a debrie ng meeting Some of them also shared their comments verbally during a banquet on their last night in Nepal One team of fteen was from a church in Malaysia Their ages ranged from sixteen to twentytwo The other team of twentyone was from a church in Canada Their ages ranged from fourteen to eighteen The following are examples of their testimonials a mixture of humorous and serious comments which could be used for a multimedia presentation including print videos music or dramas y I promise to never take running water toilets toilet paper or electricity for granted again m I learned a valuable lesson on this trip My life is really worth nothing unless I am about God s business and showing others His love Strong 11 Where else can you ride an elephant one day tell people about Jesus while whitewater rafting climb a mountain the next day and bathe in icy rivers every other day Brandon We all changed on this trip I never want to be normal again If God can use me over there He can use me here at home too Use me up God m 7 Fried My esh got fried on this trip All my lousy attitudes 7 sel shness pride anger insecurities 7 it all got burned out Which is a good thing It hurt but Ithank God for it cuz now I can be all He created me to be I nally get it 7 dead to self and alive to Christ gela It s good to be reminded what we believe and why This mission trip helped solidify that within me I definitely know God s purpose for my life now I know why I am here and what He wants me to do Brianna Nehemiah prayed that God would be his strength God showed me the impact the Spirit has on your physical being There were times I thought I d collapse on our trip I was too tired to think straight But Paul commanded us not to complain or grumble This mission trip taught me that I should make this my goal always in whatever I am doing Sue Ling Bottom line 7 I grew up on this trip I grew emotionally mentally and most of all I grew up spiritually I now know what matters most in life This trip opened my eyes m I learned perseverance My legs ached my back was killing me I didn t feel like I could keep going on to the next village I just wanted to stop on the trail and yell whenever I heard our guide say It s not far now Honest If I saw one Strong 12 more mountain ahead or one more river to cross on those imsy little swaying bridges Ithought I would just break down and cry But I made it I don t know how but I did I realized you just have to take one more step one step at a time no matter what it takes Because lives were at sake People were in the next village waiting for us People who had never heard of Jesus That s why we were there Matthew Patience is real to me now like never before I learned you don t have to have everything you think you need A lot of what Ithought I needed I don t really need at all I may want something and I may want it right now But the big question is do I really need it Usually I de nitely don t need it and I de nitely don t need it right now at this very moment There s far more important things in life I now know there s a big difference between wants needs and greeds Mai Lee I found out on this trip what missions is really all about It s simple It s all about love And just being God s voice hands and feet on behalf of needy hurting people Jenn ifer Without a doubt what God worked in me most on this trip was compassion Sadly I discovered that I never really had it before Now I do and for that I am thankful Everyone should do a trip like this It changes your heart It changes your entire life It just changes you in every way 7 from the inside ou Curtis What I remember most about this trip was the stinky mildewy clothes It rained nonstop and we could not get our clothes dry for anything Ray s clothes were the worst and it got on everyone s nerves Through everything we went through together 7 some hard times and some great times I d say we really learned what real forgiveness and love is 7 stinky clothes and all Strong l3 w For me this trip was all about obedience Obedience is key I saw first hand that my obedience does have an impact on people s lives If I am obedient today to what God calls me to do He will lead me tomorrow on the journey He has mapped out for me Lives are at stake and my life of obedience matters Kent This trip ful lled all my wildest dreams My dream was to go to a place to a people who had never heard the Gospel We hiked to several remote villages It took us eight days to hike over the mountains to one village By day three my knees were killing me and my feet ached like you would not believe I had blisters on my heels bigger than a Frisbee They never really healed the entire time I was there But it was worth it Yup it was all worth it I ve already signed up for next year m Just go That s all I can tell you Just go I didn t get it until Iwent Now I do Iwill go and go and go every chance I get now It changed my life It can change yours too These are all samples of the kinds of testimonials which could be used effectively in a multimedia persuasion campaign to elicit response from teens to sign up for a short term trip It is important to hand out commitmentsignature cards immediately after a message has been seen or read Signature Cards and CommitmentConsistency Behavior After viewing a testimonial video reading a testimonial brochure watching a music or drama production teens will be asked to sign a commitment card signing up for a short term trip Signature cards are essential for gaining a teen s commitment to a trip Appendix B Once a person makes a choice or a stand they will encounter personal and interpersonal pressure to Strong 14 behave consistently with that commitment Those pressures cause a person to respond in ways that justify their earlier decision Cialdini 53 The power of the consistency principle directs human action If you can get a teen to sign a commitment card their desire for consistency as a central motivator of behavior will be much stronger and lead toward more consistent behavior change This tendency for consistency is fed from three sources First good personal consistency is highly valued by society Second aside from its effect on public image generally consistent conduct provides a beneficial approach to daily life Third a consistent orientation affords a valuable shortcut through the complexity of modern life By being consistent with earlier decisions one reduces the need to process all the relevant information in future similar situations instead one merely needs to recall the earlier decision and to respond consistently with it Commitments are most effective when they are active public effortful and viewed as internally motivated uncoerced 96 Signature cards will help increase commitment and reinforce consistent behavior Assessing Effectiveness When implementing any I 39 39 im 39 it is important to assess 1 how effective it is If you do not measure the goals you set you will not know how effective your persuasion campaign is Before studying the effects of this persuasion program it would be beneficial to first develop the messages together with members of the target audience Once a draft message has been developed the next step is to get feedback from small focus groups within the target audience This feedback can be used to modify the messages and how they are presented Focus groups could be given a short form or questionnaire concerning a short term missions trip After they have filled this out they would then watch a short testimonial video or Strong 15 read a short testimonial article After watching the video or reading the article the focus group members could be given the same short form or questionnaire to ll out again Differences in responses could then be measured after exposure to the persuasion message Once the messages have been introduced to the public you will need to monitor and evaluate how effective it has been There are two main methodologies for carrying out this evaluation qualitative and quantitative You can also use a combination of these methodologies Quantitative methods These methods are based on the collection and interpretation of statistics Surveys can be used to measure changes in knowledge attitudes and behavior These give the most useful information if they are carried out both before and after a message has been presented Effective surveying depends on being very clear on what you need to find out the researchers communicating appropriately with your audience and the researchers selecting the right sample of people to answer their questions A minimum of 300 respondents should be surveyed for a legitimate quantitative study A survey could easily be done in most churches after weekly youth services Before ever presenting a short term missions trip message a survey could be conducted and a commitment card handed out asking people to sign up for a short term missions trip Appendix B A couple of weeks later the church s youth group could watch a video message and or read a printed message After watching and or reading the message the same survey could be given along with commitment cards to sign up for a trip Results from the two surveys and commitment cards could then be compared A church can also simply measure how many more youth go on shortterm trips once they have been exposed to the messages as compared to how many went before message exposure This would give simple statistics to compare Strong 16 Qualitative methods Qualitative methods are primarily based on the target audience s own perception of the value of the message rather than measurement by statistics They are particularly useful when members of the target audience themselves make the connection between their own attitudinal or behavioral shifts or new knowledge gained and your persuasion materials Typical qualitative methods include o indepth interviews 0 observation of the message s target audience actually viewinglisteningengaging with the message 0 focusgroup discussions Another way to carry out a qualitative evaluation would be to analyze what the listeners say or write on comment cards after watching a video music or drama production or reading printed materials You could do a questionanswer session after a live performance or video screening You could record the audience s questions and comments and analyze them afterwards For this project a combination of quantitative and qualitative methods will be used A survey questionnaire will be used before and after exposure to the persuasion message All these methods will help in evaluating this campaign s effectiveness The emphasis however will be on focus group discussions and indepth interviews conducted before and after exposure to the persuasion messages Focus groups discussions have been used for many years in the marketing industry as a means of establishing customer s preferences with regard to specific products or services More recently they have been used extensively in research for education and development projects Strong 17 since they are an effective relatively inexpensive way of getting information about what people think and feel Japhet 220 For focus group discussions we will bring together small groups of approximately six to ten teens who are typical of our intended audience A gender mix and an age mix as well as different groups with and without mission experience would provide valuable discussions A moderator facilitates a discussion with them either by asking questions or by showing them sample materials and eliciting their responses The idea is that once people feel a sense of belonging in the group they will express what they really feel about a certain issue The information we get from this research will help us design our finished product message so that it is most attractive to our target audience In the initial phase of designing our persuasion messages we will need to find out a great deal of information about the characteristics of our audience as well as their existing knowledge attitudes and experiences with short term missions trips This can all be done within the focus groups Once a draft message has been developed focus group discussions will help obtain feedback on the message This input will help produce more effective persuasion messages Focus group discussions are beneficial in this stage to help hone the message to exactly what the audience wants and needs We can gain an understanding of how the material is received by the target audience by asking a few key questions such as Did you lea1n anything new If so what Do you like the message What would you change delete or add How would you change it What did you not like Why After the message has been shown focus groups can also be used for the evaluation process We can bring together members of the target audience who have watched the video read the printed materials or attended a live performance and elicit their responses to the messages Strong 18 Evaluation should be ongoing throughout this whole process Final conclusions can be drawn at the end Focus groups are an effective way of obtaining data for evaluation Information collected from these discussions should be kept as an evaluation resource Ideally you should carry out a series of focus group discussions and continue doing so until there is no new information gained from the groups However time and money constraints usually restrict the number of focus group discussions that are feasible Conclusion This paper has discussed using persuasion strategy with a multimedia campaign involving short term mission trips to reach the youth within our churches Involvement in missions could help harness the wretchedness of youth which Elliot mentioned and provide a positive release for their special powers Persuasion strategies using social proof and consistencycommitment principles imbedded within a multimedia presentation can be used effectively to recruit teens to sign up for short term mission trips all over the world This is a persuasion campaign worth pursuing because two characteristics are emerging which define the features of many Millennials they are activists and they long for God One place where the Millennials and the church are coming together in happy collaboration is the youth mission trip This experience is becoming so prevalent in youth ministry many youth pastors now see it almost as a rite of passage Zoba 56 Youth missions trips are now the equivalent of old time lockins and retreats 7 everyone does them Borthwick 40 It is sometimes difficult to measure the true impact a mission trip has on the lives of young people One layer of enthusiasm has to be peeled away by virtue of their being teens But the special powers of youth to which Elliot referred shine bright in an experience like this Strong 19 People have to die a lot of little deaths on a mission trip forcing them to submit their individual wills to the greater purpose Moore 3 I have seen hundreds of foreign youth in Nepal talking with needy poor people hugging hurting lepers loving the unlovely playing with smelly dirty kids worshipping God with total abandonment and wholeheartedly praying at on their faces when their esh is screaming tired and hurting These youth give me reason to hope Many of them want to follow in the footsteps ofthe Apostle Paul who said My life is worth nothing unless I use it for doing the work assigned me by the Lord Jesus Christ 7 the work of telling others the Good News about God s wonderful kindness and love Acts 2024 NLT The teens I have had the privilege of working with overseas have taught me much about God s kindness and love Through them I have also learned to never underestimate what one person can do God will work through anyone of any age who is submitted to Him to accomplish His will on the earth Just look at what Moses did One man or woman who is willing to obey God can change the destiny of millions A short term mission trip may not change an entire generation but as I have seen over and over again it can help young people see and experience God who is very much alive in their lives It s too soon to tell if short term mission trips can raise up a new generation of power But it s a start Strong 20 Works Cited Abrams D N Wetherell S Cochrane M A Hogg and JC Turner Knowing what to think by knowing who you are British Journal of Social Psychology Vol29 1990 97119 Bandura Albert Social 39 quot of thought and action A Social cognitive theorv Engelwood Cliffs NJ Prentice Hall 1986 Bama George Teens and the Church Online wwwbarnaorg 090704 Borthwick Paul How to choose a missions experience Loveland Group Publishing Inc Vol 26 1999 4045 Cialdini Robert B In uence Science and Practice Needham Heights MA Allyn amp Bacon 2001 Fatt James PT The anatomy ofpersuasion Communication World 151 1997 2124 Festinger L A theory of social comparison processes Human Relations Vol 7 1954 117 140 Japeth Garth 3 J 39 How To Make 39 Work for You a step bv step guide to J 39 39 and 39 an A 39 proiect for social 3 39 Houghton South Africa Soul City Institute for Health and Development Communication 1999 Jason Eric A Potential Convert Looks at the Art of Manipulation Online wwwexmormomorginfluence 100704 Liebert R and R A Baron Some immediate effects of televised violence on children s behavior Developmental Psychology Vol 6 1972 469475 Milgram S L Bickman and O Berkowitz Note on the drawing power of crowds of different size Journal ofP quot and Social Psvchologv Vol 13 1969 7982 Moore Richard Personal Interview 17 June 2000 Strong 21 Works Cited continued Murray DA RV Leupker CA Johnson and MB Mittlemark The prevention of cigarette smoking in children A Comparison of four studies Journal of Applied Social Psychology Vol 14 1984 274288 Neitlich Andrew The Importance of Testimonials On line wwwsitepointcomblogpost viewphpid 090704 Rieck Dean The rule of social proof Everyone is doing it I ll do it too How to Trigger the Yes Response Direct Marketing 6010 2003 4447 Schultz PW Changing behavior with normative feedback interventions A eld experiment on curbside recycling Basic and Applied Social Psvchologv Vol 21 1999 2536 Zajonic RB The attitudinal effects of mere exposure oumal of Personality and Social Psychology Monographs Vol 9 1968 248263 Zoba Wendy Murray Youth has special powers Christianity Today Vol 45 2001 5661 Strong 22 Appendix A A sampling of respected shortterm mission organizations Adventures in Missions 7 multiple ministry opportunities around the world 770 9831060 AMOR Ministries Service 7 projects and outreach ministries in Mexico 619 6621200 Appalachia Service Project 7 housing ministries program in Central Appalachia 423 6548800 Casa Por Cristohouse 7 building ministry in Jaurez Mexico 800 8198014 Forward Edge International 7 groupcustomized ministry projects in Mexico Central America Europe the Caribbean or on American Indian Reservations in the US 360 5743343 Habitat for Humanity 7 build homes for the poor all over the world wwwhabitatforhumanityorg Operation Mobilization OM 7 short and long term evangelism literature and service projects in over 100 countries 800 8990432 Real Impact Missions 7 worldwide short term trips 918 7122528 Teen Mania 7 worldwide short term missions experiences include personal evangelism and drama ministry all over the world 800 2998336 Teen Missions 7 short and long term missions in 50 plus countries 407 4530350 Teen Missions International 7 short term missions trips worldwide 321 4530350 Teen World Outreach TWO 7 short term missions all over the world 585 5822792 World Changers 7 work camp locations and combined service proj ect evangelism sites in urban areas 770 4106450 Youth for Christ 7 missions work in 30 countries combines renovation projects vacation Bible schools and outreach 303 8439000 Youth With A Mission YWAM 7 short term mission outreaches worldwide 615 6963096 Strong 23 Appendix B Commitment Signature Card Sample AS a worm Gha BIJ commit II II III at least one IlliSSillll trill while I am still in my teens I Will IIIISI Gull flquot the IIIIJIIBIL quotI II where B wants me Ill 90 I39ll even II II the hard nlaces where Ill IJIIB BISB Will 90 BIB I am lllfll SBIIII me I also commit Ill may for the Il lllll Of this W flll WIIIJ II III KIIIJW JBSIIS I Will Illa esneciallv flquot the unmanned BONES IIIIJSB have quot8le had a chance I0 hear the G ll NEWS
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