The Power of Persuasion
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This 4 page Class Notes was uploaded by Shelby Bussard on Monday October 19, 2015. The Class Notes belongs to COM1010 at a university taught by Gita Balakrishnan in Summer 2015. Since its upload, it has received 30 views.
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Date Created: 10/19/15
ComlO 1 0 October 19 2015 Gita B alakrishnan Chapter 16 Persuasive speeches Speaking to Persuade Why do we need to persuade 0 To let others know what they may not know 39 Getting people to agree with what you believe 0 To inform people on sides of an issue and convince them to choose 0 To give others a chance to make an informed decision based on a given set of facts What is persuasion O The process of creating reinforcing or changing people s beliefs or actions 0 Speaking to persuade makes you an advocate 0 You must use the skills from informative and introductory speeches to win your audience Ethics and persuasion 0 Never belittle your audience 0 Make sure you can always defend your stance outside of personal beliefs 0 Never mislead either through shoddy research or lack of work 0 Never lie Research 0 One website source 0 Two outside sources journals magazines Persuasion and psychology 0 Persuading others only occurs when there are two points of view 0 It is your job to visualize the other side and make sound arguments to convert those views 0 Use organized logic Target audience 0 Remember you can never convince everyone 0 Those who you are writing your speech for is called the target audience Differences with persuasive and informative speeches O Informative is nonpartisan you act as a lecturer or teacher 0 You just give information with informative speeches and you are not trying to convince yourself 0 With persuasive speeches you will highlight the issues Way to organize persuasive speeches 0 Questions of fact and questions of value I Topically you give a fact and defend it 0 Value judgements based on beliefs goodbad moralimmoral fairunfair 0 Must use facts that are true and clear to make your case I Always define what your standard is for your preferential standard I There should always be some level of standard outside your own Questions of policy 0 Typically includes the world SHOULD O Involve courses of ACTION 0 Deals what should or should not happen Methods of persuading O Problemsolution O Problemcausesolution 0 Comparative advantage 0 Monroe s motivated sequence End result for policy issues 0 Passive agreement they will agree but not vote right away 0 Immediate action vote occurs after speech 0 Many researchers believe if you can convince your audience to perform immediate action they will likely remain committed Analyzing questions of policy 0 Need you must show a need 0 Plan you must develop a plan 0 Practicality will this work 39 Show that this works despite other issues Monroe s motivated sequence 0 Attention show importance of topic Com 1 0 l 0 Gita B alakrishnan October 21 2015 Quiz due on Sunday October 25 2015 Chapters 7 8 9 13 14 Chapter 17 Methods of Persuasion How are the listeners persuaded O Credibility 0 Evidence 0 Reasoning 0 Emotional impact Building credibility 0 Factors of credibility I Competence I Speaker s intelligence expertise knowledge of topic I Character 0 Speaker s sincerity trustworthiness overall concern for audience I Sociability dynamism physical demeanor perceived similarity between speaker and audience I Remember credibility is an attitude that resides in the mind of the audience Types of Credibility 0 Initial credibility I Occurs before you have said anything judgement 0 Derived credibility I Occurs during the speech itself 0 Terminal credibility I Occurs at the end of the speech Enhancing Your Credibility 0 Explain your competence I Why are you someone special Why should we listen to you 0 Establish common ground I There is no difference between the audience and the speaker they are equals 0 Deliver speech uently and with conviction 0 Your delivery will be CRUCIAL Evidence 0 Using evidence I Statistics I Examples I Testimony I You must support your views with some type of evidence since most students are not considered experts yet Tips for using evidence Use specific evidence Use novel evidence Use evidence from credible sources Make sure the audience is very clear on how your evidence substantiates your point or side Reasoning 0 Reasoning from specific instances I Here you make conclusions based on overall observations or a large amount of data I Make sure that you do not jump to conclusions and your sample of instances is large enough to justify your claims 0 Reasoning from principle I Begin with general statement I Move to minor premise I End with specific conclusion I Here you want to make sure your general statement makes sense and your audience will agree with it before you make your claim 0 Casual reasoning I This is the basic CAUSE and EFFECT type of reasoning I This is tricky you must be certain that a certain effect did in fact occur because of some cause I Here make sure there are not outlying causes Analogical reasoning I A speaker compares two similar cases and infers What is true for one is going to be true for the other I Here you are likely to be persuasive if our analogy truly shows a parallel comparison 0 Reasoning to avoid I Hasty generalizations I Judgements Emotional connections 0 Appealing to emotions 0000 O I Fear I Compassion I Pride I Anger I Guilt I Reverence 0 How to create emotional appeal I Use emotional language I Create vivid examples I Speak with sincerity and conviction I Show the audience that you do in fact care about them believing What you have to say
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