HTW 402 Oct 19 Notes
HTW 402 Oct 19 Notes HTW 403
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This 2 page Class Notes was uploaded by Alyson Forman on Tuesday October 20, 2015. The Class Notes belongs to HTW 403 at Syracuse University taught by L. Narine in Summer 2015. Since its upload, it has received 23 views. For similar materials see Community Based Health Policy and Research in Public Health at Syracuse University.
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Date Created: 10/20/15
Prooram Reach Under and over coverage coverage efficiency Accurate data on need Units of service t I 2 Percent under coverage percent over coverage Program Number of requests Reach for the program outreach contacts VS program par Social i Type of socral marketing Number of advertisrng Marketing quality of marketing events number of requests extent of social marketin for the ro ram based on Socnal Marketing i g i p g i a analysrs SOCIaI marketing efforts Get program to Intended audience Produce Price Promotion Program Number on waiting list Length of time on waiting Logistics Prooram Looistics Queuing time waiting delays bottlenecks Materials produced quantity list evenness of work among staff and across time workflow number and type of materials produced presence of a system to move individuals from waiting list to the program or alternative programs quality Intervention Deliverv Fidelity delivery failure alternate or reduced dosage inconsistent nonstandard delivery Theory in use vs practice Operations manual Outputs vs Outcomes Gang Program and Strategies intervention Number of meetings to Delivery Fidelity to the intervention plan number of sessions hours of program delivery number of participants completing the intervention service completion number of requests for additional program delivery use of materials provided standardize the program extent of revisions based on previous cycles of the intervention delivery extent of revisions based on new research evidence number of after school programs developed change in number of disciplinary violations Crime prevention Through Environment Design Strategies number of reported graffiti incidents change in residents perception of the neighborhood Mentoring Programs number of trainings offered to menses reduced youth substance abuse Sex Offender Treatment Programs number of urine screenings for drugs or alcohol percent of reconnections for sex offenses Social Marketing Prooram Planning and Implementation Social Marketing social marketing entails using marketing principles to influence the behavior of groups for the benefit of society Consumer Orientation Consumer target audience Learn about target audience use info when making decisions about program components implementation and evaluation helps create culturally competent programs Questions to Answer who is your target audience describe them demographically what are their aspirations desires and wants what is important to them what are the internal and external influences on their behavior what would enable them to engage in the desired behavior what do they see as the barriers to engage in the desired behavior Audience Segmentation Dividing the large population of interest into smaller groups that share similar characteristics as determined by the consumer orientation information For ex segments could be based on demographics attitudes theoretical constructs or health behaviors Benefits identification of subgroups that realistically can be reached with available resources ability to develop a program that is good fit for each segment rather than a general fit for the whole target population improved cultural competence of the program Exchange Two or more entities voluntarily exchanging something of value The behavior you are asking individuals to engage in and the benefits of engaging in it must be clearly communicated to the target group and perceived by them as beneficial benefits of new behavior must be greater than what they give up or exchange Benefits offered and costs associated with the exchange must be from the target audience s perspective should arise from your consumer orientation information