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This 9 page Class Notes was uploaded by Miss Vicky Schneider on Wednesday October 21, 2015. The Class Notes belongs to Class Note at Syracuse University taught by Television News in Fall. Since its upload, it has received 15 views. For similar materials see /class/225587/class-note-syracuse-university in Radio Television Film at Syracuse University.
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Date Created: 10/21/15
enner Theory n ng to me for is like 19 Lujng B Tiling Creating Crossword Puzzles um um mama aau mm a man Hum Eggs any am Crossword Puzzle Rules Breaking the Rules mtentmxml y Broadcast Style Rules W hy rule 5 WORDS a Simple eveyday language a Conversational SENTENCES n Shoit a Simple construction subjectverb objeot S VO Broadcast Style Rules mum mqu um um Na Broadcast Style Rule Broadcast Style Rule How do you pro unce these Slobodan Milosevic Vito Sciscioli Mike Krzyzewski Broadcast St e Rule 1 m 1 hm Broadcast St e Rule lulDU l Tum Broadcast St e Rule NFL NFL NBC NBC AIDS AIDS Broadcast Style Rules VERBS Strong powerful action verbs 5 Answer question what happened VWCE 2 Active voice usually better TENSE a PRESENT It s NEWS not OLDS ATTRIBUTION u quotWhoquot says before quotwhat39squot said wgi MIDDLE INITIALS 3 Gone goodbye TIME REFERENCES 9 Wr e like you say R u Avoid m quot 395 use this morningquot tlu e this morning und e39 t a Use informal time refe quotto quot rences like morrow or quotlast monthquot MBO S in Don39t use etc READABILITY an Read copy out loud to make sure it is readable And above all A CCURA CY FAIRNESS ETHICS Get it rst but get it right It has often been said there s so mud to he read never 1 n cram is m a o are for the reader who reads That s why my belief is the briefer the brief is the greater the sigh of the reader s relief is quot Theodor Geisel Dr Seuss
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