COM 107 NOTES WEEK OF 10/19/15
COM 107 NOTES WEEK OF 10/19/15 COM 107
Popular in Communications and Society
verified elite notetaker
Popular in Communication
This 3 page Class Notes was uploaded by Samuel Gozinsky on Thursday October 22, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by Prof. Chock in Fall 2015. Since its upload, it has received 26 views. For similar materials see Communications and Society in Communication at Syracuse University.
Reviews for COM 107 NOTES WEEK OF 10/19/15
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/22/15
IV COM 107 101915 SAY WHAT YOU WANT TO SAY BUT DON39T SAY What is regulated A Equal time rule equal opportunity provision of the communications act a Radio tv and cable systems that originate their own programming must treat legally quali ed political candidates equally when it comes to selling or giving away air time We don39t have to give equal coverage to people like deez nuts etc 1 Doesn t mean free time 2 Doesn39t apply to news stories 3 For example the NBC SNL skits that involve candidates are being challenged by some candidates because they aren39t considered talk shows evening shows etc They39re not news time or anything like that theyre comedy shows What else is regulated A Speech that poses a clear and present danger if you post threatening things on social media you could be in trouble B Copyright C Fraudulent advertising making false claims about a product could be illegal there are ways around this by saying its exaggerating but there can sometimes be forced recalls or things like that quotpufferyquot could be claiming that it39s the quotbest of the yearquot or etc which is ok D Libel print version of slander making false statements about people E Slander vocal version of libel F Child porn creating it distributing it and owning it are all illegal G Obscenity Ownership A Copyright a Legal protection of rights of authors and producers to their published or unpublished writing music and lyrics tv programs and movies or graphic art designs Bssues a Fileswapping b Parody SNL uses copyrighted logos etc c Youtube there is so much alreardy copyrighted content posted to youtube that it Is hard for them to police it all Things can be posted but if someone puts in a claim for copyright violation they will freeze it and investigate if they are the actual owner 1 Most times people will be ok if posters use their content but if they know about it they are legally required to request that it is taken down 2 This relates to fancovered songs etc 3 They can lose copyright if they knew about the violation and didn39t le a copyright violation claim Libel and slander A Private individuals VI VII O39QJ Must prove that the public statement was false That damages actually incurred such as loss of a job harm to reputation public humiliation or mental anguish c That the publisher or broadcaster was negligent d e If all of these aren39t demonstrated there is no case for libel This could also happen with true information that is private and published but serves no bene t for the public B For public gures must also demonstrate malice Private gures vs public gures A Right to privacy not guaranteed in the constitution a 4th amendment trespass property etc B Privacy torts public disclosure of private facts a A reporter or media entity may be held legally liable for giving publicity to truthful but otherwise private and embarrassing info about an individual if the publication of that info would be highly offensive to a reasonable person Example Richard Jewell security guard who found bomb at ATL Olympics then was accused as the bomber and sued against really bad publicity there was debate about whether he was a public gure or a private gure He would be treated differently in court each way after he started doing interviews he was considered a public gure and he began to lose cases because he needed to prove malice If you are a public gure and sue for libel and slander about a rumour there is the opportunity for media to cite the law suit and use that to help the rumours along 1 Example tom cruise and the inquirer De ning obscenity Miller V California 1973 Whether the average person applying contemporary community standards would nd that the work taken as a whole appeals to the prurient interest whether the work depicts or describes in a patently offensive way sexual conduct speci cally de ned by the applicable state law and whether the work taken as a whole lacks serious literary artistic political or scienti c value Telecommunication act of 1996 Deregulation of ownership regulation of content Forcing self regulation Age and content regulations A B A B C 110 a b Age appropriate Content labels Identi cation or censorship Rating systems a b c MPAA lm ESRB interactive software FTC applies pressure to published materials DVD CD Game cartridges VI VII VIII COM 107 102115 Advertising What is a brand A A name term sign symbol or any other symbol that differentiates a product B Branding what it is what it stands for personality what it means to consumers we attach expectations to brands How do we create brands the marketing mix A Product the label the content the characteristics of the product B Promotion how we advertise things C Price what is the reasonable price that it is sold at D Place where it is sold Positioning A We think of things differently because they are positioned differently Why do we create brands A Brands are worth more money than products B How much are you willing to pay for a bottle of water C How much are you willing to pay in a restaurant for a glass of water Apple is currently the biggest and most powerful brand in the world Here are some things that help determine that Market Stability Leadership lnternationality Trend Suppo Protection Brands have become more global Cultural faux pas Diversity issues in advertising A Do I have to see myself in the ad to buy the product Not really B Diversifying the workforce Public service advertisements PSA A simple business A Learn everything you can about your product and your consumer B Figure out what you are going to say C Figure out how you are going to say it mmmpowgt
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'