MIDDLE EAST POLITIC
MIDDLE EAST POLITIC POL S 150A
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This 0 page Class Notes was uploaded by Johnathan McKenzie on Thursday October 22, 2015. The Class Notes belongs to POL S 150A at University of California Santa Barbara taught by M. Nash in Fall. Since its upload, it has received 70 views. For similar materials see /class/226996/pol-s-150a-university-of-california-santa-barbara in Political Science at University of California Santa Barbara.
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Date Created: 10/22/15
action;The part of a sales message that tells readers what you want done and that gives them a reason for doing it.attention;The part of a sales message that is brief, relevant, and engaging in order to attract the reader's attention.begging the question;A logical fallacy in which an idea is asserted without solid evidence to support it.central selling points;The one or two features that are focused on in a sales message.circular reasoning;A logical fallacy in which the support given for a contention merely restates the contention.complaint letter;A message written by a customer to vent anger.credibility;A trait that engenders trust so that people believe you are telling the truth, are experienced, and know what you are talking about.desire;The part of a sales message that attempts to elicit desire in the reader and to overcome resistance.direct benefit;A way to build your audience's interest by showing your reader how your request will benefit him or her directly, such as a gift or a tax write-off.direct mail sales letters;All sales letters, packets, brochures, and catalogs sent directly to consumers.dual appeal;A persuasive technique that uses a combination of emotional and rational strategies.e-mail sales message;Sales messages sent to customers via e-mail.emotional appeal;A persuasive technique that is related to status, ego, and sensual feelings.favor request;A letter asking someone to do something for nothing or for very little.indirect benefit;A way to build your audience's interest by showing your reader how your request will benefit him or her indirectly, such as the ability to help others.interest;The part of a sales message that convinces the audience that the request is reasonable.mailing list;A list of all members of a target audience that will receive a hard-copy or electronic sales letter.news release;Announces information about your company to the media, including new products, new managers, new facilities, sponsorships, participation in community projects, awards given or received, joint ventures, donations, or seminars and demonstrations also called a press release.open rate;Those e-mail sales messages that are opened by receivers.opt-in;Those customers who have given permission to receive your company's marketing messages.opt-out;A statement that tells receivers how to be removed from the sender's mailing database.persuasion;The ability to use argument or discussion to influence an individual's beliefs or actions.persuasive claim;A message written by a customer to identify or correct a wrong that requires persuasive techniques.persuasive request;A request for an action or a favor that will require the reader to be persuaded.post hoc;A logical fallacy in which two events may have happened in immediate sequence, but the first did not necessarily cause the second.postscript;A P.S. included in many sales messages to reveal your strongest motivator, to add a special inducement for a quick response, or to reemphasize a central selling point.press release;Announces information about your company to the media, including new products, new managers, new facilities, sponsorships, participation in community projects, awards given or received, joint ventures, donations, or seminars and demonstrations also called a news release.rational appeal;A persuasive technique that is associated with reason and intellect.resistance;The natural and expected response to change.sales letter;A hard-copy letter that is generally part of a package that may contain a brochure, price list, illustrations, testimonials, and other persuasive appeals.sales message;A message that uses persuasion to promote specific products and services.testimonial;A statement of a satisfied customer, often used to effectively create a desire for a product or service.abstract;A brief summary (typically one page) of a proposal's highlights intended for specialists or technical readers.appendix;Part of proposal, business plan, or business report that contains supplementary or supporting information needed to clarify the document.authorization request;The section of a proposal that requests approval or authorization.background, problem purpose;The section of a proposal that identifies the problem and discusses the goals of purposes of the project.body;The principal section of a formal business report it discusses, analyzes, interprets, and evaluates the research findings or solution to the initial problem.budget;The section of a proposal, which represents a contract, that lists the project costs.business plan;A type of proposal that is necessary to obtain financing if you wish to start your own business.company description;The part of a business plan that identifies the form of your business (proprietorship, partnership, or corporation) and its type (merchandising, manufacturing, or service).conclusions;The part of a formal business report that tells what the report findings mean.convention;An organizational pattern in which information is organized using a prescribed plan that all readers understand.cover;The part of a formal business report that encloses the report in vinyl or heavy paper binders to protect the pages and to give a professional, finished appearance.executive summary;A time-saving device that summarizes the entire proposal, business plan, or business report and addresses all its sections or chapters.external proposal;A proposal written for an audience outside a company as a means of selling equipment and services.financial analysis;The part of a business plan that outlines a realistic start-up budget and an operating budget that projects costs for operating the business.formal proposal;Longer proposals (from 5 to over 200 pages) organized into many parts that respond to big projects.formal report;Reports that represent the product of thorough investigation or analysis and present organized information to decision makers in business, industry, government, and education.informal proposals;Proposals presented in short (two- to four-page) letters sometimes called letter proposals.internal proposal;A proposal, often taking the form of a justification or recommendation report, that is written for audiences within a company.introduction;The section of a proposal or business report in a proposal it explains briefly the reasons for the proposal and highlights the writer's qualifications in a business report, it sets the scene and announces the subject.letter of transmittal;A letter written to the recipient of the proposal, business plan, or business report in a formal proposal, describes how you learned about the problem or confirms that the proposal responds to an enclosed RFP, presents the major features and benefits of your proposal, and asks for action in a business plan it explains your reason for writing and contains contact information for all principals in a formal business report, includes the topic of the report, its authorization, a brief description of the project, a summary of the report's findings, conclusions, and recommendations, and a statement of appreciation.letter proposals;Proposals presented in short (two- to four-page) letters sometimes called informal proposals.list of illustrations;A list of the tables and figures included in a formal proposal or business report.market analysis;The part of a business plan that discusses market characteristics, trends, projected growth, customer behavior, complementary products and services, strengths and weaknesses of your direct and indirect competitors, and barriers to entry also identifies your customers and how you will attract, hold, and increase your market share.memo of transmittal;A memo written to the recipient of an internal formal business report announces the topic of the report, tells how it was authorized, briefly describes the project, highlights the report's findings, conclusions, and recommendations, and expresses appreciation.mission statement;A statement describing the purpose of your business.operations and management;The part of a business plan explains specifically how you will run your business, including location, equipment, personnel, and management.product/service description;The part of a business plan that explains what you are providing, how it will benefit customers, and why it is better than existing products or services.proposal;Written offers to solve problems, provide services, or sell equipment.proposal, plan, and schedule;The section of a proposal that discusses the specific plan for solving a problem, tells how the projects will be managed, specifies how its progress will be audited, and provides a schedule of activities or timetable showing when events will take place.recommendations;The section of a formal business report that makes precise suggestions for action to solve the report problem.request for proposal (RFP);Prepared by firms and governmental agencies when they know exactly what they want the RFP specifies their requirements and solicits competitive bids from vendors.solicited proposal;An external proposal written in response to a request for proposals (RFP).staffing;The section of a proposal that describes the credentials and expertise of project leaders, the size and qualifications of the support staff, and other resources such as computer facilities.table of contents;The part of a proposal, business plan, or business report that shows the all headings and their beginning page numbers.title page;In a formal proposal, includes the title, the name of the client organization, the RFP number or other announcement, date of submission, authors' names, and/or name of their organization in a forma business report, includes the name of the report, the name, title, and organization of the individual receiving the report, the author's name, and the date of submission.unsolicited proposal;An external proposal that has been written without being requested by the intended audience.works cited/references;Lists all sources consulted in the research project called Works Cited if using MLA style and References if using APA style.6-x-6 rule;Specifies six bullets per screen and six words per bullet maximum on a PowerPoint slide.analogy;A comparison of similar traits between dissimilar things effective in explaining and drawing connections.anecdote;A personal story used to connect the speaker with the audience.animation;A PowerPoint tool that allows you to control when objects or text appear on the screen.best case/worst case;An organizational pattern in which a presentation is by presenting the best case scenario followed by the worst case scenario, or vice versabody;The part of a presentation that outlines a limited number of main points.bullet points;Translate the major headings in your presentation outline into titles for slides.chronology;An organizational method that orders a presentation by establishing a chronology of events.comparison/contrast (pro/con);An organizational pattern in which a presentation is arranged to compare or contrast different items, methods, or ideas, or to show the pros and cons of each.conclusion;The part of a presentation that summarizes the main themes of a presentation, leaves the audience with a specific and memorable "take-away," and includes a statement that allows the speaker to leave the podium gracefully.electronic handouts;PowerPoint presentation slides that have been posted to a Web site.extemporaneously;Speaking freely without reading from notes or a manuscript.geography/space;An organizational method that arranges a presentation by components such as location or geography.handouts;Pictures, outlines, brochures, articles, charts, summaries, or other supplements distributed to listeners during or after a presentation.hyperlinks;"Hot spots" in an electronic presentation that allow you to jump instantly to sources outside your presentation, including Web sites and documents.importance;An organizational pattern in which a presentation is arranged from most important to least important or from least to most important.introduction;The part of a presentation where the speaker captures listeners' attention and gets them involved, identifies himself or herself and builds credibility, and previews the main points.journalistic;An organizational pattern in which a presentation is arranged to show the who, what, when, where, why, and how of a topic.metaphor;A comparison between otherwise dissimilar things without using the words like or as.mini-agenda;Notes taken before a telephone call regarding all the topics you need to discuss.multimedia;Elements such as sound, animation, and video that can be added to computer visual presentations.multimedia slides;Dynamic, colorful presentations designed using a software package such as Microsoft PowerPoint and shown during a presentation using a computer monitor, TV monitor, LCD panel, or screen.overhead transparencies;Acetate transparencies shown during a presentation using an overhead projector.personalized statistics;Statistics that relate directly to the audience.previewing;A verbal signpost that tells an audience what is coming next in a presentation.problem/solution;An organizational pattern in which information is arranged to present the problem followed by a recommended solution.rapport;A feeling of mutual trust and respect.simile;A comparison that includes the words like or as.simple/complex;An organizational pattern in which a presentation is arranged from simple to more complex, or vice versa.slide sorter;A PowerPoint tool that allows you to rearrange, insert, and delete slides during the revision process.speaker's notes;A printout that shows the slides at the top of a page, followed by the points the speaker will cover during a presentation.stage fright;The physiological changes occurring in your body when faced with a frightening situation.summarizing;A verbal signpost that tells an audience what has already been covered in a presentation.switching directions;A verbal signpost that tells the audience a new topic is about to be discussed during a presentation.telephone tag;When telephone callers repeatedly miss one another.templates;Professionally designed models that come with a software program such as PowerPoint combine harmonious colors, borders, and fonts for pleasing visual effects.three-point introduction;Used when placing a telephone call immediate name the person you are calling, identify yourself and your affiliation, and give a brief explanation of your reason for calling.topic/function/convention;An organizational pattern in which a presentation is arranged using a prescribed plan that all readers understand.value/size;An organizational pattern in which a presentation is arranged by value or size from lowest to highest, or vice versa.verbal signpost;A tool used by speakers to help the audience recognize the organization and main points in an oral message.visual aids;Used during a presentation to emphasize and clarify main points, thus increasing comprehension and retention also used to increase audience interest and to make the presenter appear more professional, better prepared, and more persuasive.voice mail;Links a telephone system to a computer that digitizes and stores incoming messages.