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by: Norwood White II


Norwood White II
GPA 3.54

D. Mullin

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About this Document

D. Mullin
Class Notes
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This 1 page Class Notes was uploaded by Norwood White II on Thursday October 22, 2015. The Class Notes belongs to COMM 1 at University of California Santa Barbara taught by D. Mullin in Fall. Since its upload, it has received 25 views. For similar materials see /class/227122/comm-1-university-of-california-santa-barbara in Communication at University of California Santa Barbara.




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Date Created: 10/22/15
Mass communication The process of mass communication 0 Gatekeeper person who can in uence the ow of information to a receiver through selecting changing rejecting messages 0 Work I Selective process 0 Choices 7 what in uences gatekeepers to rejectaccept info I Economics I Legal restrictions I Deadlines I Ethics I Competition among media I News value I Reaction to feedback 0 Active audience 0 Media uses amp gratifications I Gap between who can and cannot use intemet 0 Income 7 cost of technology I Media and interpersonal relations serve similar functions Some effects and outcomes 0 Diffusion of information how quickly newsinfo travels and the communication channels 0 Face to face and mass comm complementary o Follows bellshaped curve I Early adopters I Early majority I Late majority I Laggards 0 Agenda setting establish relative importance of certain issues 0 Framing in the media choosing a broad organizing theme for selecting emphasizing and linking the elements of a story 0 Define problems 0 Identify forces creating problem 0 Make moral judgments 0 Suggest remedies Implications of the new communication technologies 0 Narrowcasting programming designed to target a specific segment of the media audience 0 Increase speed and volume of info 0 Become increasingly visual society 0 Convergence of computing telecommunications media 0 EX TV and PC 0 ComputerMediated communication 0 Internet 0 Email


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