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by: Retta Stark

Marketing MAR 3023

Retta Stark
University of Central Florida
GPA 3.81

Mayfield Garcia

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Mayfield Garcia
Class Notes
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This 1 page Class Notes was uploaded by Retta Stark on Thursday October 22, 2015. The Class Notes belongs to MAR 3023 at University of Central Florida taught by Mayfield Garcia in Fall. Since its upload, it has received 10 views. For similar materials see /class/227489/mar-3023-university-of-central-florida in Marketing at University of Central Florida.

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Date Created: 10/22/15
Exam 1 Review MAR 3023 Garcia Chapter 1 0 De nitions marketing marketing mix 0 Exchange process 0 Relationship marketing 0 5 Nontraditional types of marketing Chapter 3 De nitions Environmental scanning 5 eXtemal environments target market Competition direct vs indirect Understand what Americans value Social changes that have impacted business women working time constraints What is corporate responsibility and why is it important Marketing ethics and challenges in each element of the marketing miX Ethical tests Chapter 4 Global marketing vs multidomestic marketing adaptation Know how culture economy technology politics and the law impacts global marketers Be able to apply the 4 P s in a global marketing environment Ways to enter a foreign market and bene tsdrawbacks of each Chapter 5 o Interpersonal determinants of consumer behavior culture social in uences and family Personal determinants of consumer behavior needs and motives attitudes learning self concept theory De nitions reference group opinion leader subculture cognitive dissonance Maslow s hierarchy of needs Consumer decision process 7 5 step process Sources of information search Various levels of consumer involvement in decision making and what determines their level of involvement Chapter 7 0 De nitions market segmentation target market consumer vs business products 0 Ways to segment consumer markets 0 Strategies for reaching target markets undifferentiated differentiated and concentrated niche o Positioning perceptual mapping and repositioning And any handouts or videos provided in class


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