Communication Research Methods
Communication Research Methods COM 3311
University of Central Florida
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This 3 page Class Notes was uploaded by Jerrod Walter on Thursday October 22, 2015. The Class Notes belongs to COM 3311 at University of Central Florida taught by John Butler in Fall. Since its upload, it has received 44 views. For similar materials see /class/227518/com-3311-university-of-central-florida in Communication at University of Central Florida.
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Date Created: 10/22/15
Empirical means observable The scientific method is limited to the things we can assess with our senses There are some things we can t gather data on Love God Science Difference in ignorance and false knowledge 0 False knowledge is when you think you know something and you don t 0 Ignorance is just not knowing o By testing propositions you get rid of ignorance and false knowledge Why evangelists make bad scientists o Evangelists are champions for a caused They aren t objective Importance of proof and research Proof is critically important If you can t prove it what s the point Chapter One Research is a process of asking a question or questions and initiating a systematic process to obtain a valid answer 0 Two basic types of research BasicPure research for its own sake Seeking knowledge for the sake of knowledge Applied research targeted research Aims to solve a specific problem Proprietary research done by private companies Drug companies own this information it s not shared 0 Norms in the scientific research community Organized skepticism llprove it Communality scientists freely share information with each other Universalism scientific laws are the same everywhere Disinterestedness scientists try to be unbiased and impartial Science uses the empirical method which means we deal with the portion of reality that deals with the senses Quantitative Methodology Qualitative Methodology They look for the unique they don t look for scientific laws Qualitative researchers accept bias in research Truth is largely subjective always in the eye of the beholder Scholarly Rigor Research is systematic Research is viewed as argument Research is data driven Research is capable of replication Research is reductive it translates data into concepts Ethical Challenge Debriefing and informed consent don t protect subjects Think of shock treatment quotteacherlearner experiment debriefing doesn t undo the harm The rationale llin the name of science doesn t do very well study of men s behavior in urinals Informed consent doesn t usually let you know what s going to happen Constructing Problem Statements lfthen What is the relationship between and Hypotheses Expectation about events based on generalizations of the assumed relationship between variables To build a hypothesis start with a working hypothesis When they don t work get rid of it and try something else until something works Are educated guesses Using hyposthoses o 2 ways of asking questions 1 Research question lls there a relationship between x and y 2 Hypothosis a Nondirectional isn t asking is telling but doesn t explain llThere is a relationship between x and y b Directional states the direction of the relationship llthe more you x the better you ll y 0 Requirements of hypothesis Have to state relationships between variables Must flow from past research Testable Must be clear Falsifiable Differences in independent and dependent variables 0 Independent causes things to happen 0 Dependent the things that happen o If independent then dependent