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Communication Research Methods

by: Jerrod Walter

Communication Research Methods COM 3311

Marketplace > University of Central Florida > Communication > COM 3311 > Communication Research Methods
Jerrod Walter
University of Central Florida
GPA 3.81

John Butler

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John Butler
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This 3 page Class Notes was uploaded by Jerrod Walter on Thursday October 22, 2015. The Class Notes belongs to COM 3311 at University of Central Florida taught by John Butler in Fall. Since its upload, it has received 13 views. For similar materials see /class/227518/com-3311-university-of-central-florida in Communication at University of Central Florida.

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Date Created: 10/22/15
Chapter 5 Special fallacies of research The ethological fallacy Occurs when we do research on groups and attempt to predict individual behavior Delphi fallacy Occurs when you make a prediction that is so vague it can t be disproven Jean Dixson fallacy When you make a lot of predictions and most don t come true and you only publish the ones that comes true Patchwork Quilt Fallacy Occurs when you try to form a pattern when there really isn t one there Add Hock Fallacy Occurs when you make a prediction it doesn t come true and then you try to fix it so that it ll be true at another time Try to rescue a failed theory by adding new things Evidence ls factual information Consists of reports stories about an event info about something that happened 1 Reports from primary sources People who actually witnessed the event 2 Secondary sources People who didn t see it but heard about it from a primary source 04 Statistical reports Based on samples that you take How to test credibility of reports Can the report be corroborated Is there information to prove it Are primary sources used Is the reporter competent Are the reports opinions Checking the adequacy of research reasoning Testing the credibility of statistics Do the statistics need to be recent Generally recent events are best but only if they are about recent events Were they gathered adequately Were the measurements adequate Were the methods accurate Were the statistics misleadingly presented Testing the credibility of opinion o Is the reporter competent o Is the source biased o Is the opinion supported by evidence Types of research reasoning lnductive reasoning The scientific method occurs when we gather bits of data and form a general conclusion from that data Deductive reasoning Exactly the opposite of inductive Occurs when you move from a general premise to an individual conclusion 1 Categorical syllogism draws a conclusion about things that fall into a category Example all men are mortal Socrates is a man Therefore Socrates is mortal N Disjunctive syllogism either theory A or theory B is supported by research Theory A is supported theory b isn t Therefore theory a is true 3 Conditional syllogism ifthen statements Argument from definition Only works when you re trying to categorize things if something fits a definitional category Not determining truth determining if something fits in a category Argument from example and generalization llAre the examples typical llAre the examples frequent Argument from analogy Literal analogy compare 2 things that are exactly the same Figurative analogy comparing things that aren t the same llButler looks like a beached whale Doesn t prove anything CauseEffect Reasoning Means one thing causes something else llAdvil caused my headache to stop Correlations occur when 2 things happen together but aren t linked ll walked under a ladder and 10 minutes later I broke my leg You only get causeeffect by manipulating variables


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