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Integrated Art and Design Communication

by: Vena Hackett

Integrated Art and Design Communication ART 110

Marketplace > University of Idaho > Art > ART 110 > Integrated Art and Design Communication
Vena Hackett
GPA 3.98


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This 8 page Class Notes was uploaded by Vena Hackett on Friday October 23, 2015. The Class Notes belongs to ART 110 at University of Idaho taught by Staff in Fall. Since its upload, it has received 35 views. For similar materials see /class/227810/art-110-university-of-idaho in Art at University of Idaho.


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Date Created: 10/23/15
LECTURE TERMS ART 110 FALL 2007 THIS DOCUMENT WILL usually BE UPDATED WEEKLY WEEK 1 Form is the shape or configuration of something Content is meaning or significance of a design as distinguished from its style or form Composition is the arrangement of visual elements on a twodimensional surface 2D Design Elements Line Shape Value Texture Line is a point in motion a connection between points a series of adjacent points or an implied connection between points Actual lines are physically present in a design Implied lines are suggested by the position of shapes or objects within a design they are suggested by movement or by gesture rather than being physically drawn Psychic lines are mental connections between two elements This occurs when a figure is pointing or looking in a certain direction which causes the eye to follow toward the intended focus Shape is the external outline of a form Organic shapes are derived from or suggestive of natural forms Geometric shapes are derived from geometry and feature crisp precise edges and mathematically consistent curves Curvilinear shapes have contours which are composed of curves or flowing lines Rectilinear shapes are composed from straight lines and angular corners Positive space describes the solid forms in a design Negative space describes the voids in a design Value is the relative lightness or darkness of a surface Texture is the visual and tactile surface of a form Texture can also refer to pattern which is a visual texture WEEK 2 Contour describes the edge of a shape or form Line networks are parallel and crosshatched marks used to simulate textures and create threedimensionality Representation is the use of languages and images to create meaning Representational shapes are derived from specific subject matter and are strongly based on visual observation Abstract shapes are derived from a visual source but are so transformed they bear little visual resemblance to that source Pure forms are shapes created without reference to specific visual subject matter Unity refers to compositional oneness similarity togetherness or cohesion Contrast the degree of difference between compositional parts Contrast is created when two or more visual elements operate in opposition for example smalllarge darklight curvilineargeometric Visual weight the apparent heaviness or lightness of shapes and forms in a composition Balance is an even distribution of weight within a composition Symmetrical balance is the even distribution of visual weight on both sides of a fulcrum or central axis Radial balance visual forms and elements are mirrored both vertically and horizontally with the center acting as a focal point Asymmetrical balance refers to equilibrium among dissimilar visual elements that do not mirror each other on either side of a central axis Scale is determined by the size of an object relative to its surroundings Proportion is the relative size of visual elements with an image Grid is a visual structure created from intersecting parallel lines A grid is naturally unified and is therefore an easy device to use for hard to organize elements Rhythm can be created when multiple parts are presented in a deliberate pattern Focal point is the primary point of interest in a composition Crystallographic balance occurs when a composition has no discernible focal point Space is the distance between shapes and forms in a 2D composition Techniques for created the illusion of space in 2 dimensions Overlapping is a device for creating the illusion of depth in which some shapes are in front of and partially hide or obscure others Size characteristic to human vision objects in the distance diminish in scale any variation in scale can increase the illusion of space Vertical stacking is a spatial device in which elevation on the page or format is indicated by a recession into depth the higher an object the further back it is assumed to be Atmospheric perspective describes the use of color or value to show depth Linear Perspective is a mathematical system for projecting the apparent dimensions of a threedimensional object onto a flat surface One point perspective occurs when the lines receding into space appear to converge at a single point on the eye level Two point perspective is used when the lines receding into space appear to converge at two vanishing points on the eye level Three point perspective is used when the lines receding into space appear to converge at two vanishing points on the eye level plus a third point placed above or below the eye level Amplified perspective is a dynamic and dramatic illusionary effect created when an object is pointed directly at the viewer Foreshortening is a technique used in perspective to create the illusion of an object receding into the background Multiple perspectives is created when an object is depicted from several points of view Gestalt theory is a theory of the mind and brain that proposes that the operational principle of the brain is holistic parallel and analog with self organizing tendencies or that the whole is greater than the sum of its parts According to this visual theory visual information is understand holistically before it is examined separately Gestalt principles Emergence perception theory of a holistic or globalfirst nature in which the global configuration of a stimulus is often perceived in the absence of its local component features example dog image appears initially as a random pattern of irregular shapes then a transformation is observed in this percept as soon as one recognizes the subject of the picture as a Dalmatian dog Reification is the constructive or generative aspect of perception by which the experienced percept contains more explicit spatial information than the sensory stimulus on which it is based example seeing a shape or form in the negative space Multistability or multistable perception is the tendency of ambiguous perceptual experiences to pop back and forth between two or more alternative interpretations example Rubin s FigureVase illusion much of MC Escher s artwork Invariance is the property of perception whereby simple geometric objects are recognized independent of rotation translation and scale as well as several other variations such as elastic deformations different lighting and different component features Gestalt techniques ways of achieving unity in artdesign Grouping is visual organization based on similarity in location orientation shape color etc Containment is a unifying force created by the outer edge of a composition or by a boundary within a composition Repetition occurs when use the same visual effect is used over and over again to relate parts to one another Proximity is the distance between visual elements a way to unify different elements is to simply put them close to one another Continuity is a fluid connection among visual parts a line an edge or a direction continues from one form to another Closure is the mind s inclination to connect fragmentary information to produce a completed form Iconography refers to images that communicate through learned symbols and cultural meanings WEEK 3 Definitions to terms from this week s lectures can be found in your textbook objective subjective Realism Impressionism Modernism perspective representation mimesis social construction WEEK 4 Definitions to terms from this week s lectures can be found in textbook Semiotics signifier signified sign Sausuure Pierce Barthes iconicindexicalsymbolic signs aesthetics taste Kant Bordieu highlow culture kitsch realism is the view that there is a real world out there that can be known by the human mind relativism is the idea that what we can only know reality through the system of concepts generated by the arbitrary structure of language WEEK 5 Hue is the name of a color that distinguishes it from others and assigns it a place in the visual spectrum Subtractive color hue created by when light is selectively reflected off of a surface pigment Additive color hue created by combining projected beams of color light hue a color on the visual spectrum light Primary colors colors from which all other colors can be mixed Additive primaries Red Blue Green Subtractive primaries Yellow Red Blue or Cyan Yellow Magenta Secondary colors hue mixed from adjacent primaries in the RYB model the secondary colors are Orange Green Violet Tertiary colors a hue that is mixed from a primary color and an adjacent secondary color in the RYB model some tertiary colors are RedOrange YellowOrange YellowGreen BlueGreen BlueViolet Tint a hue that has been mixed with white Tone a hue that has been mixed with black tone a hue that has been mixed with black amp white Shade a hue that has been mixed with black tone a hue that has been mixed with black Intensity chroma and saturation are all terms used to describe the brightness or purity of a color Temperature refers to the physical and psychological heat a color generates Monochromatic color scheme uses variations in lightness and saturation of a single color Analogous color scheme uses hues that are adjacent on the color wheel Complementary color scheme consists of two colors that are opposite each other on the color wheel Split complementary color scheme uses a color plus the two colors on either side of its complement on the color wheel Triadic color scheme uses three colors equidistant on the color wheel Achromatic color that has no hue black white grays some browns Local color the color an object you expect an object to be in even white light Perceptual color the color an object actually appears Optical color is the illusion of a color that results from small dots of different colors being placed close together Arbitrary color color choices are subjective rather than based on colors found in nature Symbolic color Colors are assigned meaning so that a color can stand in for a complex concept The meaning behind symbolic color is readily available for people inside the cultural group but must be explained to others WEEK 6 3D Design Elements Line Plane Space Volume Mass Texture Light Color Time Form threedimensional composition in 3D design Plane a threedimensional form that has length and width but minimal thickness Space Space The area within or around an area of substance Volume an empty 3D form an enclosed area of 3D space Mass a solid 3D form Light can enhance or obscure our perception of a form affect our emotional response light be a medium in its own right Kinetic form a form that actually moves


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